📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Trullion
🔹 Location: New York, NY, USA
🔹 Job Type: Full-time, Hybrid (4 days on-site)
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site preferred (4 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and scaling digital marketing programs to generate qualified pipeline and increase sales velocity
- Driving demand generation and full-funnel marketing campaigns to drive awareness, consideration, and conversion
- Collaborating strategically with cross-functional teams to ensure efficient lead flow and budget utilization
- Guiding technical SEO and keyword research initiatives to improve search performance and user experience
ASSUMPTION: This role requires a strong background in digital marketing, demand generation, and ABM strategies to drive significant pipeline and ARR growth for Trullion's B2B audiences.
📋 Key Responsibilities
✅ Develop and scale digital marketing programs, including ABM initiatives, to generate qualified pipeline and increase sales velocity
✅ Own the strategy and execution of demand generation - full-funnel marketing campaigns to drive awareness, consideration, and conversion
✅ Own and optimize full-funnel digital marketing strategies to drive significant pipeline and ARR growth
✅ Lead data-driven analysis and reporting, transforming insights into strategic recommendations for digital programs
✅ Drive the evolution of inbound lead generation and website optimization, developing new digital strategies
✅ Collaborate strategically with Marketing, Sales, and vendors to ensure efficient lead flow and budget utilization
✅ Guide technical SEO and keyword research initiatives to improve search performance and user experience
ASSUMPTION: The ideal candidate will have a proven track record in driving successful pipeline generation and acceleration through digital marketing channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of progressive experience in digital marketing in a B2B SaaS environment
Required Skills:
- Strong hands-on experience managing digital marketing channels, tools, and techniques
- Demand generation focus with a proven track record of leading successful pipeline generation and acceleration
- Prior experience in executing end-to-end ABM and digital campaigns, including LinkedIn, drip, etc., and collaborating effectively with cross-functional teams
- Proficiency in analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush) and CRM/marketing automation systems (e.g., Salesforce.com, HubSpot)
Preferred Skills:
- Fluency in Hebrew or other languages spoken in Trullion's offices
- Experience working with AI-powered platforms
ASSUMPTION: Candidates should have a strong understanding of digital marketing, demand generation, and ABM strategies to excel in this role.
💰 Compensation & Benefits
Salary Range: $145,000 - $155,000 USD per year
Benefits:
- Comprehensive Benefits
- Personal Development Opportunities
- Excellent Work-Life Balance
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
📌 Applicant Insights
🔍 Company Context
Industry: Accounting
Company Size: 51-200 employees
Founded: 2020
Company Description:
- Trullion is revolutionizing the accounting world with its AI-powered platform designed for finance teams, accountants, and auditors
- The company aims to increase efficiency, prevent costly oversights, and drive collaboration through automated financial workflows
- Trullion is headquartered in New York, with offices in Tel Aviv and London, and is backed by leading global CFOs and global accounting firms
Company Specialties:
- Contract Intelligence
- Artificial Intelligence
- Machine Learning
- NLP
- Accounting Technology
- Lease Accounting
- Revenue Recognition
Company Website: https://trullion.com/
ASSUMPTION: Trullion's focus on AI and machine learning sets it apart in the accounting industry, offering innovative solutions for finance teams and accountants.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and leadership
Reporting Structure: This role reports directly to the VP of Marketing and works closely with cross-functional teams, including Sales and Product
Work Arrangement: Hybrid, with 4 days required on-site in New York
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to learn and develop skills in AI and machine learning technologies
- Chance to make a significant impact on Trullion's growth and brand elevation
ASSUMPTION: The ideal candidate will be eager to take on new challenges and contribute to Trullion's growth and success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): New York, NY, USA
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options
- The city is well-connected by public transportation, making it easy to commute to the office
- New York is a major hub for the finance and technology industries, providing ample networking opportunities
Work Schedule: Full-time, with flexibility for remote work (4 days on-site per week)
ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical assessment or case study
- Interview with the hiring manager (VP of Marketing)
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Data-driven decision-making and analytical skills
- Collaboration and communication skills
- Cultural fit and alignment with Trullion's values
Application Tips:
- Highlight your experience with digital marketing, demand generation, and ABM strategies in your resume and cover letter
- Include specific examples of successful pipeline generation and acceleration campaigns you've led in the past
- Demonstrate your understanding of Trullion's mission and values in your application materials
ATS Keywords: Digital Marketing, Demand Generation, ABM, Pipeline Generation, Marketing Automation, SEO, SEM, Analytics, CRM, Marketing Operations
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant skills and experiences for this role.
🛠️ Tools & Technologies
- HubSpot
- Marketo
- Salesforce.com
- Google Analytics
- Google Search Console
- SEMrush
- LinkedIn
- Google Ads
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Think BIG
- We live by truth
- On Your Side
- Committed
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and proactive
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with data and using it to inform your decisions?
- Do you enjoy collaborating with cross-functional teams and contributing to a shared vision?
ASSUMPTION: Applicants should assess their fit with Trullion's values and work style before applying.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with the latest trends and best practices in digital marketing
- Balancing the need for short-term results with long-term strategic planning
- Adapting to a fast-growing company with evolving priorities and goals
ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on demand generation and ABM strategies for a B2B audience
- Trullion's focus on AI and machine learning sets it apart from other accounting technology companies
- This role offers the opportunity to work with cutting-edge technology and contribute to Trullion's growth and success
ASSUMPTION: Applicants should consider how this role differs from other marketing positions and how it aligns with their career goals.
📝 Sample Projects
- Developing and executing a comprehensive ABM strategy to generate qualified pipeline and increase sales velocity
- Optimizing landing pages and A/B testing to improve conversion rates and reduce CAC
- Analyzing campaign performance data to identify trends and optimize marketing spend
ASSUMPTION: These sample projects illustrate the types of initiatives the Growth Marketing Manager will be responsible for in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Trullion's overall growth strategy?
- What are the biggest challenges facing the marketing team in the next 6-12 months?
- How does Trullion support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it enforced?
- How does Trullion measure the success of its marketing campaigns, and how often are these metrics reviewed?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the technical assessment or case study by reviewing your knowledge of digital marketing, demand generation, and ABM strategies
- Research Trullion's mission, values, and company culture to demonstrate your alignment with the organization
- Follow up with the HR team one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
