Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: CloudHero

🔹 Location: Bucharest, Romania

🔹 Job Type: Hybrid (3 days/week in-office)

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (with 3 days/week in-office)

🚀 Job Overview

Key aspects of this role include:

• Driving lead generation and brand presence through innovative marketing strategies
• Collaborating with the founding team to organize events and speaking engagements
• Managing and continuously improving the company's WordPress site
• Creating and executing co-branded marketing initiatives with partners
• Conducting customer interviews to understand their needs and preferences
• Developing inbound marketing strategies to engage the target audience
• Utilizing AI tools and graphic design solutions to create compelling marketing materials
• Project management and CRM utilization to ensure data-driven marketing efforts
• Budgeting from desired outcomes and driving revenue growth

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on measurable results.

📋 Key Responsibilities

✅ Lead Generation: Develop and manage webinars, in-person events, and other marketing campaigns to attract and convert prospects

✅ Marketing Support: Collaborate with the founding team to organize podcasts, speaking engagements, and conference appearances

✅ Website Management: Maintain and continuously refine the company's WordPress site to articulate CloudHero's unique value proposition

✅ Partner Campaigns: Work closely with partners (e.g., AWS) to create and execute co-branded marketing initiatives

✅ JTBD Interviews: Conduct periodic customer interviews using the Jobs to Be Done (JTBD) framework to clarify customer needs and preferences

✅ Inbound Marketing Ownership: Identify opportunities to bring consistent value to the target audience through engaging content and innovative outreach strategies

✅ Communication & Design: Leverage AI tools, graphic design solutions, and landing page builders to create compelling, on-brand marketing materials

✅ Project Organization: Use project management tools (e.g., Basecamp, Jira) to manage marketing projects and coordinate activities

✅ CRM Management: Utilize HubSpot to maintain lead and customer records, ensuring a data-driven approach to nurturing relationships

✅ Third-Party Coordination: Oversee tasks outsourced to agencies, ensuring deadlines and quality standards are met

✅ Budgeting from Outcomes: Work backward from desired goals, preparing cost estimates and business cases—rather than strictly adhering to a preset budget

✅ Revenue Accountability: Drive and measure marketing's contribution to revenue growth, the primary KPI

ASSUMPTION: This role requires a high level of organization, multitasking, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, with a focus on lead generation

Required Skills:

• Proven track record of generating measurable business results in marketing
• Exceptional written communication skills and storytelling abilities
• High proficiency with essential marketing tools (WordPress, Canva, ChatGPT, HubSpot) and a willingness to learn new technologies
• Strong project management skills and ability to handle multiple initiatives simultaneously
• Ability to collaborate with both internal teams and external agencies/partners
• Strategic thinking and ability to roll up sleeves to get the job done

Preferred Skills:

• Experience with the Jobs to Be Done (JTBD) framework
• Familiarity with AWS and the cloud computing industry
• Proficiency in Romanian (spoken and written)

ASSUMPTION: Candidates with experience in B2B marketing, particularly in the tech industry, will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on experience and performance)

Benefits:

• Competitive salary package
• Collaborative culture with a friendly, innovative, and open-minded team
• Hybrid work environment (3 days/week in-office at the Aviatorilor office in Bucharest)

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on market research for similar roles in the Romanian tech industry. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: CloudHero operates in the competitive cloud computing and DevOps services industry, focusing on AWS advanced expertise

Company Size: CloudHero is a small to mid-sized company with 11-50 employees, offering a collaborative and agile work environment

Founded: 2015, with a mission to help tech teams deliver better software, scale seamlessly, and remain resilient in any environment

Company Description:

• CloudHero helps tech teams, from lean startups to mature enterprises, deliver better software, scale seamlessly, and remain resilient in any environment
• The company offers fractional DevOps as a service, infrastructure managed services, developer productivity consultancy, cloud-native architecture design, application deployment and migration, Kubernetes deployment and support, and training services
• CloudHero is an AWS Advanced Partner and the 2024 AWS Modernization Partner of the Year, providing battle-tested best practices and cutting-edge expertise on all AWS

Company Specialties:

• Kubernetes deployment and support
• Developer productivity consultancy
• Cloud-native architecture design
• Application deployment and migration
• Training
• AWS
• and DevOps

Company Website: cloudhero.io

ASSUMPTION: CloudHero's focus on AWS advanced expertise and its status as an AWS partner make it a strong player in the cloud computing industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional looking to make an impact in a growing company

Reporting Structure: The Growth Marketing Manager will report directly to the founding team and collaborate closely with various departments

Work Arrangement: Hybrid (3 days/week in-office at the Aviatorilor office in Bucharest, with the remaining days working remotely)

Growth Opportunities:

• Potential career progression into a marketing leadership role as the company grows
• Opportunities to gain experience in various aspects of marketing and develop skills in areas such as event management, content creation, and partner collaborations
• Chance to work with a diverse range of clients and industries, expanding knowledge and expertise

ASSUMPTION: This role offers significant growth potential as CloudHero continues to expand its services and client base.

🌍 Location & Work Environment

Office Type: CloudHero's office is located in the Aviatorilor area of Bucharest, offering a relaxed and collaborative work environment

Office Location(s): Strada Banul Antonache 45, Sector 1, Bucharest, Romania

Geographic Context:

• Bucharest is the capital and largest city of Romania, with a population of over 1.8 million people
• The city is known for its vibrant culture, historic architecture, and growing tech industry
• Bucharest offers a relatively low cost of living compared to other European capitals

Work Schedule: Full-time (40 hours/week) with flexible scheduling, allowing for a healthy work-life balance

ASSUMPTION: Bucharest offers a dynamic and exciting environment for professionals, with a thriving tech industry and a relatively low cost of living.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the founding team to discuss marketing strategies, campaign ideas, and problem-solving skills
• Case study or project presentation to demonstrate practical marketing skills and creativity
• Final interview with the founding team to answer any remaining questions and make a hiring decision

Key Assessment Areas:

• Strategic thinking and ability to develop innovative marketing campaigns
• Strong communication skills, both written and verbal, with the ability to articulate complex ideas clearly
• Project management skills and ability to handle multiple initiatives simultaneously
• Collaboration and teamwork skills, with the ability to work effectively with both internal teams and external partners
• Cultural fit and alignment with CloudHero's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Include specific examples of successful marketing campaigns you've led or contributed to
• Demonstrate your understanding of CloudHero's business and the role's responsibilities in your application materials
• Prepare thoughtful questions to ask the interviewers about the company, the team, or the role to show your interest and engagement

ATS Keywords: Lead Generation, Marketing Support, Website Management, Partner Campaigns, JTBD Interviews, Inbound Marketing, AI Tools, Graphic Design, Project Management, CRM, Budgeting, Revenue Accountability

ASSUMPTION: CloudHero's hiring process is designed to assess both the candidate's technical skills and cultural fit, with a focus on finding the best possible match for the role and the company.

🛠️ Tools & Technologies

• WordPress
• Canva
• ChatGPT
• HubSpot
• Basecamp or Jira
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (LinkedIn, Twitter, Facebook)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing departments.

👔 Cultural Fit Considerations

Company Values:

• Innovation: CloudHero values creativity and continuous learning, encouraging team members to explore new ideas and approaches
• Collaboration: The company fosters a collaborative work environment, with a strong emphasis on teamwork and open communication
• Customer Focus: CloudHero prioritizes understanding and meeting the needs of its clients, ensuring customer satisfaction and success

Work Style:

• CloudHero offers a flexible and autonomous work environment, with the expectation that team members will take ownership of their responsibilities and manage their time effectively
• The company values a results-driven approach, with a focus on achieving measurable outcomes rather than simply putting in hours
• CloudHero encourages a healthy work-life balance, with a focus on maintaining a positive and supportive work environment

Self-Assessment Questions:

• Do you thrive in a collaborative and innovative work environment, and are you comfortable taking ownership of your responsibilities and driving results?
• Are you able to effectively communicate complex ideas and articulate CloudHero's unique value proposition to a diverse range of audiences?
• Do you have a proven track record of generating measurable business results in marketing, with a focus on lead generation and brand awareness?

ASSUMPTION: CloudHero's values and work style emphasize innovation, collaboration, and customer focus, with a results-driven and flexible approach to work.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously, which can be challenging for some individuals
• CloudHero's focus on AWS advanced expertise may require the candidate to quickly learn and adapt to new technologies and industry trends
• The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with remote team members
• The role may require occasional travel to attend industry events, conferences, or client meetings

ASSUMPTION: These potential challenges are common in marketing roles and can be effectively managed by a skilled and adaptable professional.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position places a strong emphasis on generating measurable business results and driving revenue growth
• CloudHero's focus on AWS advanced expertise sets it apart from other cloud computing and DevOps services companies, offering unique opportunities for growth and learning
• This role offers significant growth potential, with the opportunity to take on more responsibility and advance within the company as it continues to expand

ASSUMPTION: This role offers a unique blend of marketing and cloud computing expertise, with a strong focus on driving measurable results and revenue growth.

📝 Sample Projects

• Developing and executing a comprehensive lead generation campaign, including webinars, in-person events, and targeted online advertising
• Collaborating with the founding team to organize a series of speaking engagements and conference appearances, resulting in increased brand awareness and lead generation
• Conducting a series of customer interviews using the Jobs to Be Done (JTBD) framework, and using the insights gathered to inform marketing strategies and improve customer satisfaction

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Growth Marketing Manager may be involved in, highlighting the role's focus on innovation, collaboration, and customer focus.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion, and how this role fits into that plan?
• How does the founding team support and empower the Growth Marketing Manager to drive results and achieve success in this role?
• Can you provide examples of how CloudHero's values and work style have contributed to the company's success and employee satisfaction?
• What opportunities are there for professional development and growth within the company, and how does the founding team support employees in pursuing these opportunities?
• How does CloudHero approach work-life balance, and what resources and support are available to employees to maintain a healthy and productive work environment?

ASSUMPTION: These key questions are designed to help the candidate better understand CloudHero's culture, values, and opportunities for growth and development in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, including specific examples of successful marketing campaigns you've led or contributed to
• Prepare thoughtful questions to ask the interviewers about the company, the team, or the role to show your interest and engagement
• If selected for an interview, be prepared to discuss your marketing strategies, campaign ideas, and problem-solving skills in detail, and to present a case study or project demonstrating your practical marketing skills and creativity
• Follow up with the hiring team after your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.