Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Dandy

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Leading Email, SMS, and Direct Mail marketing efforts
• Developing channel strategy and end-to-end management
• Collaborating with cross-functional teams for content strategy and execution
• Optimizing performance through data-driven insights and continuous improvement

ASSUMPTION: This role requires a strong background in performance marketing, with a focus on Email, SMS, and Direct Mail. Experience in a B2B software company is preferred.

📋 Key Responsibilities

✅ Develop and manage Email, SMS, and Direct Mail campaign strategies to deliver against customer acquisition targets

✅ Prioritize and allocate resources, and develop segmentation strategies to personalize messaging and optimize engagement

✅ Manage and optimize automated workflows, trigger-based campaigns, and A/B testing to improve performance

✅ Collaborate with cross-functional teams to develop content, creative, and promotional strategies

✅ Establish KPIs, track performance, and generate actionable insights to drive continuous improvement

ASSUMPTION: This role requires strong analytical skills and the ability to manage multiple projects and priorities in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in performance marketing, demand generation, or lifecycle marketing, with a focus on Email, SMS, and Direct Mail

Required Skills:

• Expertise in Marketo and experience managing email marketing at scale
• Proven track record in performance-driven marketing with a focus on data, analytics, and optimization
• Experience working in a B2B software or tech company preferred
• Strong analytical mindset with the ability to measure success and iterate on performance
• Ability to manage multiple projects and priorities in a fast-paced environment
• Excellent communication skills and ability to work cross-functionally

Preferred Skills:

• Experience with multi-channel marketing automation and CRM platforms
• Background in B2B or high-growth tech environments
• Familiarity with direct mail marketing tools and strategies
• A passion for testing, learning, and optimizing campaigns for growth

ASSUMPTION: While not explicitly stated, a Master's degree in a related field or relevant certifications may be beneficial but not required.

💰 Compensation & Benefits

Salary Range: $127,500 - $138,750 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Healthcare
• Dental
• Parental Planning
• Mental Health Benefits
• 401(k) Plan
• Paid Time Off

Working Hours: Full-time, with flexible hours and a remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Marketing Manager role with 5-10 years of experience in a B2B software company. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing (specifically, dental technology)

Company Size: Medium (501-1,000 employees)

Founded: 2020

Company Description:

• Dandy is transforming the massive ($200B) but antiquated dental industry by integrating and simplifying every function of the dental practice through technology.
• The company is empowering dentists with technology, innovation, and world-class support to achieve more for their practice, their people, and their patients.
• Dandy is backed by some of the world's leading venture capital investors and is on an ambitious mission to build the operating system for every dental office in America.

Company Specialties:

• Technology
• Orthodontics
• Dental Technology
• Dental Laboratory
• Digital Dentistry
• Intraoral Scanning

Company Website: meetdandy.com

ASSUMPTION: Dandy is a fast-growing startup with a strong focus on innovation and technology in the dental industry. The company's mission and values are centered around empowering dentists and improving patient care through digital solutions.

📊 Role Analysis

Career Level: Mid-level to Senior (based on experience requirements)

Reporting Structure: This role reports directly to the Head of Growth Marketing or a similar position.

Work Arrangement: Remote, with the option to work on-site if preferred

Growth Opportunities:

• Potential career progression into a senior or management role within the Growth Marketing team
• Opportunities to work on various marketing channels and campaigns, gaining diverse experience
• Possibility to contribute to the company's overall growth and success, with a direct impact on the dental industry

ASSUMPTION: Growth opportunities in this role are likely to be focused on career advancement within the Growth Marketing team, as well as the chance to work on diverse campaigns and contribute to the company's overall success.

🌍 Location & Work Environment

Office Type: Hybrid (remote with the option to work on-site)

Office Location(s): New York, NY; Lehi, UT; Carrollton, TX

Geographic Context:

• Dandy's headquarters are in New York, NY, with additional offices in Lehi, UT, and Carrollton, TX.
• The company operates remotely, allowing employees to work from anywhere in the United States.
• The dental industry is a large and established market, with significant growth potential in digital technologies.

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The work environment at Dandy is likely to be fast-paced, collaborative, and focused on innovation and growth. The company's remote work arrangement allows for flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-depth interview with the Growth Marketing team
• Final interview with the Head of Growth Marketing or a similar position

Key Assessment Areas:

• Marketing expertise and experience with Email, SMS, and Direct Mail
• Analytical skills and ability to measure success
• Collaboration and communication skills
• Alignment with Dandy's mission and values

Application Tips:

• Highlight relevant experience and achievements in performance marketing, with a focus on Email, SMS, and Direct Mail
• Tailor your resume and cover letter to emphasize your skills and experience in the required qualifications
• Prepare examples of successful marketing campaigns you've managed and the results you've achieved
• Research Dandy's mission, values, and company culture to demonstrate your alignment and enthusiasm

ATS Keywords: Growth Marketing, Email Marketing, SMS Marketing, Direct Mail Marketing, Performance Marketing, Data Analysis, Segmentation Strategies, A/B Testing, Collaboration, Cross-Functional Leadership, Marketo, B2B Software, Campaign Management, Automation, Content Strategy, Audience Targeting

ASSUMPTION: The application process at Dandy is likely to be competitive, with a focus on assessing candidates' marketing expertise, analytical skills, and cultural fit. Tailoring your application materials to the required qualifications and demonstrating your alignment with the company's mission and values will be crucial for success.

🛠️ Tools & Technologies

• Marketo
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• SMS marketing platforms (e.g., Twilio, TextMagic)
• Direct mail marketing tools (e.g., PFL, Lob)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The tools and technologies required for this role are likely to be specific to marketing automation, email marketing, SMS marketing, and direct mail marketing. Familiarity with these tools and platforms will be essential for success in this position.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Dandy is committed to driving innovation in the dental industry through technology and digital solutions.
• Empowerment: The company empowers dentists with tools and resources to achieve more for their practice, their people, and their patients.
• Collaboration: Dandy fosters a collaborative work environment, with a focus on cross-functional teamwork and communication.

Work Style:

• Fast-paced and dynamic, with a focus on growth and continuous improvement
• Data-driven and analytical, with a strong emphasis on measuring success and optimizing performance
• Collaborative and communicative, with a focus on working effectively with cross-functional teams

Self-Assessment Questions:

• Do you have a proven track record of success in performance marketing, with a focus on Email, SMS, and Direct Mail?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects and priorities?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
• Are you passionate about driving innovation and empowering dentists through technology and digital solutions?

ASSUMPTION: Cultural fit at Dandy is likely to be focused on alignment with the company's mission and values, as well as a strong work ethic, collaboration, and a passion for driving innovation in the dental industry.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously, requiring strong organizational skills and time management
• Working in a fast-paced, dynamic environment that may require flexibility and adaptability
• Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills
• Keeping up with industry trends and innovations in email, SMS, and direct mail marketing, requiring continuous learning and professional development

ASSUMPTION: The potential challenges in this role are likely to be related to the fast-paced and dynamic work environment, as well as the need to manage multiple marketing channels and collaborate effectively with cross-functional teams.

📈 Similar Roles Comparison

• This role is similar to a Senior Demand Generation Manager or Senior Lifecycle Marketing Manager, with a focus on performance marketing and channel strategy
• Unlike other roles in the industry, this position requires expertise in Marketo and a strong background in B2B software or tech companies
• Career progression in this role may lead to a Senior Growth Marketing Manager or similar position, with increased responsibilities and leadership opportunities

ASSUMPTION: This role is likely to be similar to other senior-level marketing positions, with a focus on performance marketing and channel strategy. However, the required expertise in Marketo and experience in B2B software or tech companies make this role unique within the industry.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive customer acquisition and engagement for a new dental technology product
• Optimizing email marketing automation workflows to improve open rates, click-through rates, and conversion rates for a targeted audience
• Collaborating with cross-functional teams to create and execute a direct mail marketing campaign to promote a dental practice management software solution

ASSUMPTION: Sample projects in this role are likely to involve developing and executing marketing campaigns across multiple channels, optimizing performance through data-driven insights, and collaborating with cross-functional teams to create and execute marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Growth Marketing department?
• How does Dandy support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Dandy measure the success of its marketing campaigns, and what KPIs are most important for this role?
• What opportunities are there for collaboration and integration with other departments, such as Product Marketing, Sales, or Creative?

ASSUMPTION: Key questions to ask during the interview for this role should focus on team structure and dynamics, professional development opportunities, key priorities, performance metrics, and collaboration with other departments.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing, with a focus on Email, SMS, and Direct Mail
• Prepare examples of successful marketing campaigns you've managed and the results you've achieved
• Research Dandy's mission, values, and company culture to demonstrate your alignment and enthusiasm
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.