📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Manulife
🔹 Location: Singapore (Manulife Tower, Manulife (Singapore) Pte Ltd)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Office + Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lead generation plans through performance marketing to drive business growth.
- Collaborating with cross-functional teams to monitor performance metrics, analyze data, and optimize campaigns.
- Acting as a subject matter expert on digital paid advertising activities and overseeing campaign execution.
- Managing budgets and KPIs, including vendor management.
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and hands-on campaign management. The ideal candidate will have a strong background in digital marketing, with a focus on performance marketing and lead generation.
📋 Key Responsibilities
✅ Develop and execute a robust lead generation plan through performance marketing to drive exponential business growth.
✅ Collaborate with creative agency to develop digital ad creatives that resonate with target audience and interest them to speak with financial consultants, ensuring compliance with regulator's guidelines.
✅ Work with Product Marketing, Performance Marketing, MarTech, and Digital Platforms teams to monitor and report on key performance metrics, analyze data to identify growth opportunities, and design and execute experimentation and optimization plans across touchpoints to improve lead volume and quality.
✅ Leverage Marketing Technology (e.g., Customer Data Platform) to implement personalization experience and performance marketing use cases.
✅ Collaborate closely with Distribution team to devise mechanics that improve online-to-offline conversion.
✅ Act as subject matter expert on digital paid advertising activities and oversee the execution of digital marketing campaigns.
✅ Overall budget and KPI management for the above responsibilities, including vendor management.
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently and influence cross-functional teams in a complex organization. Strong analytical skills and proficiency in data analysis are essential for making informed decisions.
🎯 Required Qualifications
Education: University degree in a relevant field (e.g., Marketing, Business, or a related discipline)
Experience: Minimum 5 years in a digital marketing role, with a focus on managing online-to-offline performance marketing programs and proven results that meet organizational strategic objectives.
Required Skills:
- Proven experience in managing online-to-offline performance marketing programs.
- Familiarity with digital ad stack and experience executing performance marketing campaigns on ad platforms.
- Understanding of marketing technology stacks, preferably Adobe suite, and experience building campaigns on Customer Data Platform.
- Strong analytical skills and proficiency in data analysis for informed decision-making.
- Ability to work independently and influence cross-functional teams in a complex organization, and as part of a team in a fast-paced environment.
- Experience working in financial services is preferred.
Preferred Skills:
- Experience working in the insurance industry.
- Fluency in multiple languages, particularly Mandarin or other Asian languages.
ASSUMPTION: Candidates with a strong background in digital marketing, particularly in performance marketing and lead generation, are likely to be successful in this role. Experience in the financial services sector is a plus, but not a strict requirement.
💰 Compensation & Benefits
Salary Range: SGD 120,000 - 160,000 per annum (Estimated, based on industry standards for a mid-level marketing manager in Singapore with 5-10 years of experience)
Benefits:
- Competitive salary and benefits packages.
- Growth trajectory with upward and outward extension, encouraging learning new skills.
- Focus on growing career path with the company.
- Flexible work policies and strong work-life balance.
- Professional development and leadership opportunities.
Working Hours: Full-time, with flexible hybrid work arrangement (office + remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing manager in Singapore with 5-10 years of experience. Actual salary may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance. Manulife is a leading international financial services group that helps people make their decisions easier and lives better. With global headquarters in Toronto, they operate as Manulife across offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States.
Company Size: 10,001+ employees. As a large organization, Manulife offers numerous opportunities for growth and career advancement.
Founded: 1845 (as The Manufacturers' Life Insurance Company). Manulife has a rich history and extensive experience in the financial services industry.
Company Description:
- Manulife is committed to being a part of making decisions easier and lives better for their customers.
- The company offers a range of financial products and services, including life insurance, health insurance, retirement plans, and wealth management solutions.
- Manulife is dedicated to providing exceptional customer service and helping customers achieve their financial goals.
Company Specialties:
- Life Insurance
- Health Insurance
- Retirement Plans
- Wealth Management
Company Website: www.manulife.com
ASSUMPTION: Manulife's extensive experience and large size provide a stable and established environment for employees, with ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for experienced marketing professionals looking to advance their careers in a large, established organization.
Reporting Structure: The Growth Marketing Manager reports directly to the Head of Growth Marketing.
Work Arrangement: Hybrid. This role offers a flexible work arrangement, combining office and remote work.
Growth Opportunities:
- Advancement within the marketing department, such as taking on a leadership role or expanding into new areas of marketing.
- Opportunities to work on cross-functional projects and collaborate with other departments, gaining exposure to different aspects of the business.
- Potential to take on more strategic or specialized roles as the company continues to grow and evolve.
ASSUMPTION: This role offers a good balance of autonomy and collaboration, with opportunities for growth and development within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.
Office Location(s): Manulife Tower, Manulife (Singapore) Pte Ltd
Geographic Context:
- Singapore is a global financial hub with a thriving business ecosystem.
- The office is located in the Central Business District, offering easy access to public transportation, shopping, dining, and entertainment options.
- The city-state is known for its multiculturalism, safety, and high quality of life.
Work Schedule: Full-time, with flexible hybrid work arrangement (office + remote). The work schedule is typically Monday to Friday, with core hours from 9:00 AM to 6:00 PM.
ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, allowing them to enjoy the benefits of working from home while still having access to the resources and collaboration opportunities available in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Manulife careers portal.
- Phone or video screening with the hiring manager or HR representative.
- In-depth interviews with cross-functional team members, focusing on technical skills, cultural fit, and problem-solving abilities.
- Final interview with the Head of Growth Marketing.
Key Assessment Areas:
- Digital marketing expertise, with a focus on performance marketing and lead generation.
- Analytical skills and data-driven decision-making.
- Collaboration and communication skills, with the ability to work effectively with cross-functional teams.
- Cultural fit and alignment with Manulife's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Manulife's business and the specific challenges faced by the growth marketing team.
- Prepare examples of your past achievements in digital marketing, with a focus on lead generation and performance marketing campaigns.
ATS Keywords: Digital Marketing, Performance Marketing, Lead Generation, Online-to-Offline Conversion, Marketing Technology, Customer Data Platform, Adobe Suite, Data Analysis, Campaign Management, Collaboration, Creativity, Agile Mindset
ASSUMPTION: Manulife's recruitment process is designed to assess candidates' technical skills, cultural fit, and problem-solving abilities. Successful candidates will demonstrate a strong background in digital marketing, with a focus on performance marketing and lead generation, as well as the ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Adobe Suite (Experience Manager, Analytics, Target)
- Customer Data Platform (e.g., Adobe Experience Platform)
- Performance marketing platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles and are relevant to the responsibilities outlined in the job description. However, the specific tools and technologies used may vary depending on the candidate's experience and the organization's needs.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Act with integrity
- Collaborate with purpose
- Deliver with excellence
- Embrace change
Work Style:
- Data-driven and analytical
- Collaborative and inclusive
- Agile and adaptable
- Results-oriented and accountable
Self-Assessment Questions:
- How do you demonstrate putting customers first in your daily work?
- Can you provide an example of a time when you acted with integrity, even when faced with a difficult decision?
- How do you collaborate effectively with cross-functional teams to achieve common goals?
ASSUMPTION: Manulife values a diverse and inclusive work environment, and candidates who can demonstrate a strong fit with the company's values and work style are likely to be successful in this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a complex organization.
- Keeping up with the latest trends and best practices in digital marketing, particularly in the fast-panging performance marketing landscape.
- Balancing the need for data-driven decision-making with the need for quick and agile execution.
- Working effectively in a hybrid work environment, with a mix of in-office and remote team members.
ASSUMPTION: These challenges are common to roles in large, complex organizations and can be mitigated with strong communication, collaboration, and time management skills.
📈 Similar Roles Comparison
- Compared to other growth marketing roles, this position places a greater emphasis on online-to-offline conversion and collaboration with the distribution team.
- In the insurance industry, Manulife is a large and well-established company, offering a stable and established environment for employees. However, the company is also committed to innovation and digital transformation, providing opportunities for growth and development.
- Career progression in this role may involve taking on more strategic or specialized roles within the marketing department or across the organization.
ASSUMPTION: This role offers a good balance of autonomy and collaboration, with opportunities for growth and development within the marketing department and across the organization.
📝 Sample Projects
- Developing and executing a lead generation campaign targeting young professionals in Singapore, using a mix of digital advertising channels and offline conversion mechanics.
- Analyzing customer data to identify segments with high potential for online engagement and offline conversion, and developing targeted marketing campaigns to capitalize on these opportunities.
- Collaborating with the product marketing team to develop and launch a new digital product, and designing and executing a performance marketing campaign to drive user acquisition and engagement.
ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for the growth marketing manager role at Manulife. However, the specific projects and initiatives undertaken by the successful candidate may vary depending on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the current lead generation strategy, and how this role fits into the broader marketing team and organization?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for the growth marketing team in the first 90 days, and how can this role contribute to achieving those goals?
- How does the company measure the success of its growth marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, the company's culture, and the growth opportunities available to the successful candidate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, performance marketing, and lead generation.
- Prepare examples of your past achievements in digital marketing, with a focus on lead generation and performance marketing campaigns.
- If you have a portfolio or examples of your work, be prepared to share them during the interview process.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
