Growth Marketing Manager (all genders)

📌 Core Information

🔹 Job Title: Growth Marketing Manager (all genders)

🔹 Company: loyos bi GmbH

🔹 Location: Remote (Germany)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-03

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive growth
• Creating engaging content for various channels to attract and retain customers
• Managing lead generation campaigns and optimizing marketing funnels
• Collaborating with the management team to build a scalable marketing structure

ASSUMPTION: This role requires a strong balance of strategic thinking and hands-on execution. Candidates should be comfortable working independently and in a team environment.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies to drive growth

✅ Creating engaging content for website, blog, social media, and webinars

✅ Managing lead generation campaigns and optimizing marketing funnels

✅ Collaborating with management to build a scalable marketing structure

✅ Defining and tracking KPIs, analyzing campaigns, and optimizing performance

✅ Developing and maintaining a clear and consistent brand identity

ASSUMPTION: This role requires a high level of creativity, data-driven decision making, and strong communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: 2-5 years of experience in B2B marketing, preferably in SaaS or finance

Required Skills:

• Proven track record in B2B marketing
• Excellent content creation and distribution skills
• Strong lead generation and campaign management skills
• Data-driven mindset and proficiency in KPI analysis
• Excellent communication and teamwork skills
• Fluency in German and English

Preferred Skills:

• Experience with LinkedIn Ads, HubSpot, or Webflow
• Knowledge of SaaS metrics such as CAC, LTV, and NRR

ASSUMPTION: Candidates with experience in the SaaS or finance industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and industry standards)

Benefits:

• Remote-first work environment with co-working option
• Access to Udemy Business for personal development
• Spannende Kunden: Von Private Equity bis Tech-Startups – Dein Impact ist sofort spürbar
• Perspektive: Wachse mit uns – persönlich, fachlich und unternehmerisch

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 2-5 years of experience in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on financial management and reporting solutions

Company Size: Small (11-50 employees), which offers a dynamic and agile work environment

Founded: 2020, with a mission to bring financial reporting into the 21st century

Company Description:

• loyos bi is a growing SaaS company based in Hamburg and Lübeck
• They offer a financial management suite based on Microsoft Power BI
• Their mission is to enable customers to analyze and control financial data simply, clearly, and visually

Company Specialties:

• Business Intelligence
• Reporting as a Service
• Portfolio management
• Financial reporting
• Konzernkonsolidierung

Company Website: loyos-bi.de

ASSUMPTION: loyos bi is a growing company with a strong focus on innovation and data-driven decision making.

📊 Role Analysis

Career Level: Mid-level marketing professional with growth opportunities

Reporting Structure: Reports directly to the management team

Work Arrangement: Remote-first with co-working option

Growth Opportunities:

• Personal and professional development through Udemy Business
• Growth with the company as it expands its customer base and services
• Potential to take on more responsibilities and advance within the marketing team

ASSUMPTION: This role offers significant growth potential as the company continues to expand and refine its marketing efforts.

🌍 Location & Work Environment

Office Type: Remote-first with co-working option

Office Location(s): Hamburg and Lübeck, Germany

Geographic Context:

• Hamburg and Lübeck are both located in Northern Germany
• The region is known for its vibrant tech industry and startup scene
• Both cities offer a high quality of life with a mix of urban and natural environments

Work Schedule: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The remote-first work environment allows for a better work-life balance and the ability to work from anywhere in Germany.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• Final interview with the management team

Key Assessment Areas:

• Marketing strategy and planning
• Content creation and distribution
• Lead generation and campaign management
• Data analysis and KPI tracking
• Communication and teamwork skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of your content creation and campaign management skills
• Be ready to discuss your approach to data-driven decision making and KPI analysis

ATS Keywords: B2B Marketing, Content Development, Lead Generation, Campaign Management, Performance Tracking, KPI Analysis, Data-Driven Mindset, Creative Thinking, English Proficiency, German Proficiency, LinkedIn Ads, HubSpot, Webflow

ASSUMPTION: The application process may vary depending on the hiring manager and the current needs of the company.

🛠️ Tools & Technologies

• HubSpot
• LinkedIn Ads
• Webflow
• Microsoft Power BI
• Google Analytics

ASSUMPTION: The tools and technologies required for this role may change as the company evolves and adopts new platforms.

👔 Cultural Fit Considerations

Company Values:

• Startup mentality with real customers
• Remote-first with co-working option
• Spannende Kunden: Von Private Equity bis Tech-Startups – Dein Impact ist sofort spürbar
• Perspektive: Wachse mit uns – persönlich, fachlich und unternehmerisch

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working independently and taking initiative?
• Do you have a strong data-driven mindset and enjoy analyzing KPIs?

ASSUMPTION: loyos bi values candidates who are proactive, data-driven, and comfortable working in a startup environment.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Adapting to a fast-paced, evolving work environment
• Balancing strategic thinking with hands-on execution
• Working remotely and maintaining a strong team dynamic

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or Marketing Manager position in other SaaS or tech companies
• However, loyos bi is a smaller company, offering a more agile and dynamic work environment
• Career progression may be faster in a smaller company, with opportunities to take on more responsibilities

ASSUMPTION: While the role may be similar to other marketing positions, the company size and culture make it unique.

📝 Sample Projects

• Developing and executing a lead generation campaign for a new product launch
• Creating a series of blog posts and social media content to raise brand awareness
• Analyzing campaign performance data and optimizing marketing funnels to improve ROI

ASSUMPTION: These projects are examples of the types of tasks and initiatives a Growth Marketing Manager might undertake in this role.

❓ Key Questions to Ask During Interview

• What are the biggest marketing challenges facing the company currently?
• How does the management team envision the marketing structure evolving in the next year?
• What opportunities are there for professional development and growth within the marketing team?
• How does the company support work-life balance for remote employees?
• What is the company's approach to data-driven decision making and KPI analysis?

ASSUMPTION: These questions can help you better understand the role, the company culture, and the expectations for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your content creation and campaign management skills
• Be ready to discuss your approach to data-driven decision making and KPI analysis
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.