Growth Marketing Manager, B2B AI

📌 Core Information

🔹 Job Title: Growth Marketing Manager, B2B AI

🔹 Company: Meta

🔹 Location: Menlo Park, California, United States

🔹 Job Type: On-site

🔹 Category: 🚀 Growth Marketing

🔹 Date Posted: Thu Mar 27 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Support testing and scaling of new AI solutions for business customers
• Collaborate closely with cross-functional teams including product marketing, sales, and data science
• Develop and execute digital marketing strategies to drive business growth
• Utilize research and testing to define new roadmaps for AI solution adoption

ASSUMPTION: The role involves a significant focus on digital marketing within AI solutions, assuming a technology-focused approach and a need for continuous innovation and strategy refinement.

📋 Key Responsibilities

✅ Collaborate with teams to develop digital marketing strategies for AI solutions

✅ Manage digital marketing channels for go-to-market activations

✅ Utilize data to inform marketing strategy and measure success

✅ Design and implement Agent-as-a-channel strategies

✅ Partner with sales to drive and qualify enterprise leads

✅ Oversee end-to-end campaign execution and analyze performance

✅ Design and implement test plans to enhance conversion and adoption

ASSUMPTION: Responsibilities assume a high level of digital marketing integration with sales and product strategies to enhance AI solution reach and effectiveness.

🎯 Required Qualifications

Education: Not specified

Experience: Over 4 years in marketing with focus on digital marketing and demand generation

Required Skills:

• Experience with marketing automation platforms
• A/B testing and lift measurement
• Influencing cross-functional teams
• B2B audience marketing

Preferred Skills:

• Experience with Salesforce AI solutions
• Knowledge of Agentic solutions and the AI landscape

ASSUMPTION: The qualifications focus heavily on experience and skill in digital and AI-related marketing, assuming a strong technical aptitude.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive in the tech industry for similar roles

Benefits:

• Comprehensive health insurance
• Retirement savings plan
• Professional development opportunities

Working Hours: 40 hours per week with flexibility

ASSUMPTION: Benefits are assumed to align with industry standards for large tech companies, including robust health and financial perks.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, focusing on social connection and immersive technologies

Company Size: 10,001+ employees, providing vast resources and global opportunities

Founded: Not specified; Meta, formerly Facebook, has a long-standing history in social media innovation

Company Description:

• Focus on building the future of human connection
• Merging social technology with immersive experiences like AR and VR
• Global influence with products like Facebook, Instagram, and WhatsApp

Company Specialties:

• Connectivity and Social Media
• Artificial Intelligence and Machine Learning
• Virtual and Augmented Reality

Company Website: https://www.metacareers.com/

ASSUMPTION: Given Meta's prominent status in tech and social media, the company provides significant opportunity for innovation and professional growth.

📊 Role Analysis

Career Level: Mid-level to senior, emphasizing strategic initiatives and leadership potential

Reporting Structure: Likely reporting to a senior marketing or product executive

Work Arrangement: Flexible, with potential remote work options

Growth Opportunities:

• Leadership development in high-impact projects
• Opportunities to innovate in AI and marketing technologies
• Exposure to cutting-edge industry advancements

ASSUMPTION: Growth potential is significant given the role’s strategic impact on AI solutions and involvement in high-level cross-functional collaborations.

🌍 Location & Work Environment

Office Type: State-of-the-art facilities supporting innovation and collaboration

Office Location(s): Menlo Park, California, with other potential sites globally

Geographic Context:

• Located in Silicon Valley, a hub for tech innovation
• Access to a network of leading tech companies
• Dynamic and competitive job market

Work Schedule: Flexible with standard work hours and supportive work-life balance

ASSUMPTION: Environment is conducive to cutting-edge work typical of a leading tech company, promoting innovation and collaboration.

💼 Interview & Application Insights

Typical Process:

• Submit online application
• Screening interview with HR
• Technical interview and case studies
• Final round interviews with senior leadership

Key Assessment Areas:

• Technical expertise in marketing technologies
• Strategic thinking and problem-solving
• Cross-functional collaboration abilities

Application Tips:

• Highlight experience with AI and digital marketing tools
• Emphasize cross-functional project leadership
• Prepare case studies showing growth initiatives

ATS Keywords: Growth Marketing, Digital Marketing, AI Solutions, B2B Marketing, Demand Generation

ASSUMPTION: The selection process will likely emphasize strategic and technical competencies, reflecting the innovative and growth-focused nature of the role.

🛠️ Tools & Technologies

• Salesforce AI and Agentforce solutions
• Marketing automation platforms
• Data analytics tools

ASSUMPTION: Assumes the continuous use of cutting-edge tools and platforms to drive strategic growth initiatives and digital marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation and forward-thinking
• Diversity and inclusion
• Empathy and respectful interactions

Work Style:

• Collaborative and cross-functional
• Fast-paced and adaptive
• Data-driven decision making

Self-Assessment Questions:

• Am I comfortable working in a dynamic, fast-paced environment?
• Do I have experience with AI and digital marketing strategies?
• Can I effectively lead and influence cross-functional teams?

ASSUMPTION: Cultural fit is essential in such a globally influential company, aligning with values of innovation, diversity, and collaboration.

⚠️ Potential Challenges

• Rapid technological changes requiring ongoing learning and adaptation
• Complex cross-functional collaboration across diverse teams
• High performance expectations in a competitive market
• Balancing strategic vision with executional detail

ASSUMPTION: Assumes that the fast-paced industry landscape presents both significant challenges and opportunities for professionals agile in their approach.

📈 Similar Roles Comparison

• Similar strategic marketing roles in AI-focused companies
• Roles combining digital marketing and B2B strategy
• Positions requiring alignment of product development and marketing

ASSUMPTION: Compares with roles requiring advanced digital marketing acumen and a sophisticated understanding of AI technologies.

📝 Sample Projects

• Launching an AI-powered business customer solution
• Developing a multichannel marketing strategy for AI adoption
• Leading a data-driven campaign for product market fit

ASSUMPTION: Projects typically involve strategic growth initiatives leveraging AI for enterprise customer engagement.

❓ Key Questions to Ask During Interview

• How does this role align with Meta’s broader AI strategy?
• What are the key success metrics for this position?
• Could you describe the team structure and dynamics?
• What are the most significant challenges facing this team currently?
• How does this role contribute to sales and marketing alignment?

ASSUMPTION: Questions aim to gauge strategic alignment, role scope, and the collaborative environment of the team and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume that highlights relevant experience and skills
• Ensure your profile reflects experience with digital marketing and AI tools
• Research Meta’s latest AI initiatives and prepare insights on how you can contribute
• Follow up with HR for updates on your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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