Based on the provided job listing, here's the enhanced description following the specified format:
## 📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Velosio
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
## 🚀 Job Overview
Key aspects of this role include:
- Owning the marketing funnel and driving revenue growth
- Executing multi-touch campaigns across multiple channels
- Optimizing conversion points and collaborating with internal teams
- Building and testing scalable lead generation engine
- Working with ABM and demand generation strategies
- Managing campaign budgets and tracking cost-per-acquisition (CAC) and return on ad spend (ROAS)
- Collaborating with external vendors and agencies for campaign assets
- Developing and executing on-brand content strategy
- Monitoring and optimizing campaign performance metrics
- Working closely with internal teams to align marketing initiatives with business priorities
Assumption: This role requires a strong strategic thinker with a proven track record in full-funnel marketing, able to thrive in a fast-paced environment and make data-driven decisions.
## 📋 Key Responsibilities
🔹 Full-Funnel Optimization & Analytics
- Own and analyze the performance of the entire marketing funnel, from lead to MQL to closed-won
- Identify and systematically eliminate points of friction in the funnel
- Monitor and optimize campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI
Assumption: The ideal candidate will have a strong analytical background and be comfortable working with data to drive informed decision-making.
🔹 Content & Campaign Execution
- Develop compelling messaging and write high-converting copy for landing pages, emails, ads, video scripts, case studies, and social posts
- Collaborate with internal teams, freelancers, and agencies to produce and launch on-brand campaign assets
- Manage the content calendar and partner with thought leaders to create and repurpose content that fuels the marketing engine
Assumption: The ideal candidate will have excellent writing and editing skills, with the ability to connect with a B2B audience and drive action through compelling copy.
🔹 Strategic & Cross-Functional Partnership
- Work closely with internal teams to align marketing initiatives with business priorities and go-to-market strategies
- Serve as the key marketing contact for inter-departmental requests, providing digital support and ensuring brand consistency
Assumption: The ideal candidate will be a strong collaborator, comfortable working with cross-functional teams, and able to manage multiple projects simultaneously.
🔹 Reporting & Performance Monitoring
- Monitor email and campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI
- Track progress, identify potential risks or roadblocks, and implement mitigation strategies to ensure successful outcomes
- Provide regular reports and insights on campaign performance, trends, and recommendations for optimization to drive continuous improvement
Assumption: The ideal candidate will have strong analytical skills and be comfortable presenting results to leadership.
## 💡 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field
Experience:
- 5+ years of B2B marketing experience, ideally in a growth-stage or high-velocity tech environment
Required Skills:
- Proven track record in lead generation and full-funnel optimization
- Hands-on experience with marketing and sales platforms like HubSpot, SEMRush, and Google Ads
- Excellent writing and editing skills, with the ability to connect with a B2B audience and drive action through compelling copy
- Strong analytical capabilities with extensive experience owning pipeline metrics, making data-informed decisions, and presenting results to leadership
- Ability to manage multiple projects simultaneously and thrive in an entrepreneurial environment
Preferred Skills:
- Experience with marketing automation tools like Marketo or Pardot
- Familiarity with ABM strategies and tactics
- Knowledge of SQL or other data analysis tools
- Experience with CRM systems like Salesforce or HubSpot CRM
Assumption: The ideal candidate will have a strong, demonstrable track record of success in lead generation, pipeline creation, and full-funnel optimization.
## 💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a role of this level and location)
Benefits:
- Medical, dental, and vision insurance options with company contributions to HSA
- 401k match of 50% on the first 6% of contributions
- Unlimited PTO and remote working environment
- Quarterly incentive program
- StayWell program with cash reimbursement up to $600 a year toward wellness expenses
- Company-paid life, short-term disability, and long-term disability insurance
Assumption: The salary range is estimated based on industry standards for a role of this level and location. Velosio may offer additional benefits not listed here.
## 📌 Applicant Insights
Company Context:
- Industry: IT Services and IT Consulting
- Company Size: 501-1,000 employees
- Founded: 1984
- Headquarters: Dublin, Ohio
- Specialties: Dynamics GP, Dynamics SL, Dynamics AX, Dynamics CRM, Microsoft Platforms (Sharepoint, Office 365, Project Server, Lync, Exchange, Azure), Cloud, Dynamics 365, NetSuite, Dynamics NAV, ERP Solutions, Digital Transformation, BI/Business Intelligence, Power BI, Business Consulting, CPM/Corporate Performance Management, CRM Solutions, Office 365, Indirect CSP, Azure, and Managed Services
Company Description:
Velosio delivers fresh ideas and unmatched know-how for cloud, ERP, CRM, business intelligence, office automation, and other business solutions. With Velosio, you can fast-track results with rapid deployment methodologies, accelerate your time to market with our industry expertise, and enhance implementations with our range of services, including development, support, and managed services. Velosio was created with the sole intent of serving our clients better than any other partner in our business. You can count on us for innovative technology, specialized expertise, and a strategic partnership.
Role Analysis:
- Career Level: Mid-career to senior-level role, with potential for growth into a leadership position
- Reporting Structure: This role reports directly to the VP of Marketing or a similar executive-level position
- Work Arrangement: Primarily remote, with occasional travel for meetings and events
- Growth Opportunities: Potential for career growth includes taking on additional responsibilities, managing a team, or moving into a leadership role as the company expands its marketing efforts
Cultural Fit Considerations:
- Work Style: The ideal candidate will be comfortable working in a fast-paced, entrepreneurial environment and be able to manage multiple projects simultaneously
- Self-Assessment Questions:
1. How do you align with Velosio's company values, particularly [insert specific value, e.g., 'customer focus']?
2. How do you prefer to work in a remote environment, and how do you ensure productivity and communication with your team?
3. How do you approach managing multiple projects simultaneously, and how do you prioritize your workload?
Potential Challenges:
- Work-Life Balance: The role may require occasional work outside of regular business hours to manage campaigns and meet deadlines
- Challenges Specific to This Role: The role may involve managing external vendors and agencies, requiring strong communication and project management skills to ensure successful campaign execution
Similar Roles Comparison:
- Career Path Comparison: This role is a mid-career to senior-level position, with potential for growth into a leadership role. Comparable roles in other companies may have different titles, such as Senior Marketing Manager or Marketing Director, but the core responsibilities and required skills are similar
- Industry-Specific Context: In the tech industry, this role is crucial for driving customer acquisition and revenue growth. The ideal candidate will have experience in B2B marketing, with a strong track record in lead generation and full-funnel optimization
## 🛠️️ Tools & Technologies
- HubSpot
- SEMRush
- Google Ads
- Marketo (or other marketing automation tools)
- Salesforce (or other CRM systems)
- SQL (or other data analysis tools)
- Google Analytics
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (Asana, Trello, Jira)
## 👔️️ Cultural Fit Considerations
Company Values:
- Customer Focus: Velosio prioritizes understanding and meeting the unique needs of each client, ensuring their success and satisfaction.
- Innovation: Velosio encourages creativity, continuous learning, and pushing the boundaries of what's possible to deliver cutting-edge solutions.
- Collaboration: Velosio fosters a culture of teamwork, where employees support and learn from one another to achieve common goals.
- Integrity: Velosio values honesty, transparency, and ethical behavior in all aspects of its business operations.
Work Style:
- The ideal candidate will be a strategic thinker, comfortable managing multiple projects simultaneously, and able to thrive in an entrepreneurial environment.
- They should be a strong collaborator, able to work effectively with cross-functional teams, and comfortable managing external vendors and agencies.
- Excellent communication skills, both written and verbal, are essential for this role.
Self-Assessment Questions:
1. How do you align with Velosio's company values, particularly 'customer focus' and 'innovation'?
2. How do you prefer to work in a remote environment, and how do you ensure productivity and communication with your team?
3. How do you approach managing multiple projects simultaneously, and how do you prioritize your workload?
## ⚠️ Potential Challenges
- Work-Life Balance: The role may require occasional work outside of regular business hours to manage campaigns and meet deadlines, which can be challenging for some individuals.
- Challenges Specific to This Role: The role may involve managing external vendors and agencies, requiring strong communication and project management skills to ensure successful campaign execution. The ideal candidate should be comfortable navigating these challenges and finding effective solutions.
## 📈 Similar Roles Comparison
- Career Path Comparison: This role is a mid-career to senior-level position, with potential for growth into a leadership role. Comparable roles in other companies may have different titles, such as Senior Marketing Manager or Marketing Director, but the core responsibilities and required skills are similar.
- Industry-Specific Context: In the tech industry, this role is crucial for driving customer acquisition and revenue growth. The ideal candidate will have experience in B2B marketing, with a strong track record in lead generation and full-funnel optimization.
## 📝 Sample Projects
- Developing and executing a multi-channel campaign that generated a 25% increase in qualified leads within the first three months
- Implementing a marketing automation platform that improved email open rates by 15% and click-through rates by 20%
- Collaborating with the sales team to create and execute a targeted ABM campaign that resulted in a 30% increase in closed-won opportunities
## ❓ Key Questions to Ask During Interview
1. Can you describe a time when you had to optimize a marketing funnel to improve conversion rates? What steps did you take, and what was the outcome?
2. How have you used data analysis to inform your marketing strategies, and can you provide an example of a successful campaign driven by data insights?
3. Can you walk us through your process for managing external vendors and agencies to ensure successful campaign execution?
4. How do you approach prioritizing your workload when managing multiple projects simultaneously, and can you provide an example of a time when you had to reprioritize due to changing circumstances?
5. How have you leveraged your writing skills to create compelling marketing content that drove action and results?
## 📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [Velosio careers page](https://careers.velosio.com/jobs/2907).
2. Customize your resume to highlight the key skills and experiences mentioned in the 'Key Responsibilities' and 'Required Qualifications' sections of this job description.
3. Prepare a cover letter that addresses your fit for the role, your relevant experience, and your enthusiasm for the opportunity to drive revenue growth at Velosio.
4. Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and confirm receipt of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
