Growth Marketing Manager, D2C at 1001.tv

📌 Core Information

🔹 Job Title: Growth Marketing Manager, D2C at 1001.tv

🔹 Company: 1001.tv

🔹 Location: Iraq (Remote)

🔹 Job Type: Full-Time

🔹 Category: Entertainment & Sports Streaming Platforms

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 3-6 years

🔹 Remote Status: Remote (Iraq)

🚀 Job Overview

Key aspects of this role include:

• Scaling user acquisition, activation, and subscription efforts across Iraq and potentially the MENA region.
• Working at the intersection of creative experimentation, performance marketing, customer lifecycle engagement, marketing & product analytics, and partnerships.
• Thriving in an experimental, fast-paced environment with a full-stack mindset.
• Understanding regional markets and translating performance data into real creative and strategic actions.

ASSUMPTION: This role requires a strong focus on data-driven decision making and a deep understanding of regional markets to drive growth effectively.

📋 Key Responsibilities

✅ Plan, launch, and optimize paid campaigns across various platforms (Meta, Google, TikTok, etc.) to maximize acquisition and LTV.

✅ Own A/B/C testing of creatives, CTAs, and ad routes to maximize acquisition and LTV.

✅ Launch ASO campaigns and monitor app store downloads.

✅ Coordinate with designers/copywriters to ensure spend efficiency on a monthly and campaign basis.

✅ Manage push, in-app, and WhatsApp campaigns through Braze to segment audiences and personalize messaging.

✅ Own campaign calendars and work cross-functionally with content and product teams.

✅ Track full-funnel performance of campaigns using Amplitude, AppsFlyer, Braze, and internal dashboards.

✅ Monitor CAC, ROAS, CPI, CTR, and retention metrics to guide decisions.

✅ Collaborate with product and engineering teams to ensure correct impact and attribution.

✅ Coordinate with ecommerce and retail partners to launch bundled subscription campaigns and suggest ways to leverage voucher activations, BNPL options, and referral loops.

ASSUMPTION: This role requires strong analytical skills and the ability to work effectively with various teams to drive growth and optimize campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 3-6 years in growth, performance marketing, or lifecycle marketing (B2C or DTC preferred).

Required Skills:

• Strong command of ad platforms, analytics tools, and CRM systems.
• A strategic mindset with the ability to design experiments and think in terms of user journeys.
• Comfort with data and turning insights into action.
• Expertise in spreadsheets, data visualization, presentations, and LLM/LRM prompting.
• Experience working cross-functionally with design, content, product, and external partners.

Preferred Skills:

• Knowledge of Iraqi culture and media consumption habits.
• Experience in streaming, mobile apps, and/or subscription businesses.
• Knowledge of voucher-based monetization flows.
• MBA or Masters in strategy, marketing, digital marketing, or data analytics.

ASSUMPTION: Candidates with a strong background in growth marketing and a deep understanding of regional markets will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $90,000 per year (AI-estimated, based on experience level and regional market conditions)

Benefits:

• Competitive salary and benefits package.
• Opportunity to work in a dynamic and innovative environment.
• Professional growth and development opportunities.
• Flexible working arrangements.

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range is estimated based on market conditions and the experience level required for this role. The benefits package is competitive and includes professional growth opportunities and flexible working arrangements.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution, focusing on hyper-localized, Iraqi Arabic content and celebrities.

Company Size: 11-50 employees (Small to Medium-sized)

Founded: 2023

Company Description:

• Thousands of hours of original and premium Iraqi and global video content.
• A global video streaming and social platform focused on hyper-localized, Iraqi Arabic content and celebrities.

Company Specialties:

• Streaming services
• Social media platforms
• Hyper-localized content

Company Website: 1001.tv

ASSUMPTION: 1001.tv is a growing streaming platform focused on Iraqi Arabic content, with a small to medium-sized team and a strong focus on hyper-localized content.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and professional development.

Reporting Structure: Reports directly to the Head of Growth & Analytics.

Work Arrangement: Remote (Iraq) with flexible working hours.

Growth Opportunities:

• Potential to grow into a leadership role as the company expands.
• Opportunities to work on diverse projects and campaigns.
• Chance to learn and develop skills in a fast-paced, innovative environment.

ASSUMPTION: This role offers significant growth opportunities as the company continues to expand and gain traction in the market.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): N/A (remote work)

Geographic Context:

• Iraq has a growing market for streaming services and digital entertainment.
• The company is focused on hyper-localized content, catering to Iraqi Arabic-speaking audiences.
• The region offers opportunities for expansion into other MENA countries.

Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely from Iraq.

ASSUMPTION: The remote work environment allows for flexibility and the ability to work from anywhere in Iraq, with a strong focus on local market understanding and engagement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment (data analysis or marketing campaign project)
• Final interview with the Head of Growth & Analytics

Key Assessment Areas:

• Data analysis and interpretation skills
• Marketing campaign strategy and execution
• Cultural understanding of the Iraqi market
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your experience with growth marketing, performance marketing, and lifecycle marketing.
• Demonstrate your understanding of the Iraqi market and regional trends in your application materials.
• Prepare for the technical assessment by brushing up on your data analysis and marketing campaign skills.

ATS Keywords: Growth marketing, performance marketing, lifecycle marketing, data analysis, A/B testing, user acquisition, customer lifecycle engagement, marketing & product analytics, partnerships, regional markets, hyper-localized content, streaming services, social media platforms

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on data analysis and marketing campaign skills, as well as an understanding of the Iraqi market.

🛠️ Tools & Technologies

• Ad platforms: Meta, Google, TikTok, etc.
• Analytics tools: Amplitude, AppsFlyer, Braze, internal dashboards
• CRM systems: Braze
• Spreadsheet software: Microsoft Excel, Google Sheets
• Data visualization tools: Tableau, Power BI, or similar

ASSUMPTION: The tools and technologies required for this role are standard for growth marketing and performance marketing, with a focus on data analysis and visualization.

👔 Cultural Fit Considerations

Company Values:

• Results matter as much as slide decks
• Growth is owned, not delegated
• Good faith, experimentation with execution

Work Style:

• Low-ego builders
• Clear thinkers
• Turning randomness into order

Self-Assessment Questions:

• Do you thrive in an experimental, fast-paced environment?
• Are you comfortable working with data and turning insights into action?
• Do you have a strong understanding of regional markets and cultural nuances?

ASSUMPTION: 1001.tv values clear thinkers, low-ego builders, and people who love turning randomness into order. Candidates who are comfortable with data-driven decision making and have a strong understanding of regional markets will be a good fit for the company's culture.

⚠️ Potential Challenges

• Working in a fast-paced, experimental environment may require adaptability and quick decision-making.
• Understanding regional markets and cultural nuances may present unique challenges.
• Managing multiple campaigns and stakeholders may require strong organizational skills and prioritization.
• Working remotely may require self-motivation and time management skills.

ASSUMPTION: This role may present challenges related to working in a fast-paced environment, understanding regional markets, managing multiple campaigns, and working remotely. Candidates should be prepared to adapt and thrive in these conditions.

📈 Similar Roles Comparison

• This role is unique in its focus on hyper-localized content and regional market understanding.
• Compared to other growth marketing roles, this position requires a stronger focus on regional markets and cultural nuances.
• Career path comparison: This role offers opportunities for growth into leadership positions as the company expands.

ASSUMPTION: This role is unique in its focus on hyper-localized content and regional market understanding, offering opportunities for growth and professional development as the company expands.

📝 Sample Projects

• Developing and executing a user acquisition campaign targeting Iraqi Arabic-speaking audiences.
• Analyzing campaign performance data to optimize spend and maximize LTV.
• Collaborating with content and product teams to create targeted, personalized messaging for different user segments.

ASSUMPTION: Sample projects for this role may include user acquisition campaigns, data analysis, and cross-functional collaboration to create targeted messaging for different user segments.

❓ Key Questions to Ask During Interview

• How does the company plan to expand its user base in Iraq and other MENA countries?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company support the professional growth and development of its employees?
• What is the company's approach to A/B testing and experimentation in marketing campaigns?
• How does the company ensure the quality and relevance of its hyper-localized content?

ASSUMPTION: Key questions to ask during the interview should focus on the company's growth strategy, performance metrics, professional development opportunities, experimentation in marketing campaigns, and content quality assurance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with growth marketing, performance marketing, and lifecycle marketing.
• Prepare for the technical assessment by brushing up on your data analysis and marketing campaign skills.
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.