📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Leadr
🔹 Location: Plano, Texas
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing a renewed marketing strategy for Leadr's brand
- Experimenting with opportunities to drive inbound lead flow
- Testing channels, measuring results, and doubling down on what works
- Establishing marketing KPIs and reporting frameworks
- Collaborating closely with various teams, including Sales, Product, Customer Success, and Operations
- Managing the marketing stack individually until programs are developed enough to warrant additional resources
ASSUMPTION: This role requires a high level of autonomy and collaboration with the executive team to prioritize and execute marketing strategies effectively.
📋 Key Responsibilities
✅ Developing a renewed marketing strategy for our brand
✅ Experimenting with opportunities to drive inbound lead flow
✅ Testing channels, measuring results, and doubling down on what works
✅ Establishing marketing KPIs and reporting frameworks
✅ Collaborating closely with Sales, Product, Customer Success, and Operations
✅ Managing marketing stack individually, until programs are developed enough to warrant additional resource
ASSUMPTION: The role may evolve over time as the company grows and the marketing team expands.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in B2B marketing, preferably in SaaS
Required Skills:
- Proficient with Hubspot marketing suite
- Experience with CMS platforms, preferably Hubspot
- Excellent written and verbal communication skills
Preferred Skills:
- Experience with a fast-paced, high-growth environment
ASSUMPTION: While not explicitly stated, a strong understanding of AI tools and trends is likely to be beneficial in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Growth Marketing Manager with 3-5 years of experience in the Dallas-Fort Worth area)
Benefits:
- PTO
- Paid Holidays
- Flex Holidays
- Medical Insurance (health, dental, vision, life)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees
Founded: 2018
Company Description:
- Leadr is a performance management platform that combines world-class manager training with a powerful platform to accelerate team performance.
- The company aims to rid the world of bad management by empowering middle managers to become exceptional leaders who transform the culture and outcomes of their teams.
- Leadr has been recognized as one of The Dallas Morning News Best Places to Work every year from 2022 to 2024, earning the prestigious Best at Values award.
Company Specialties:
- Performance management
- Manager training
- AI-powered software tools
Company Website: http://leadr.com
ASSUMPTION: Leadr's focus on employee development and strong company culture makes it an attractive place to work for candidates seeking professional growth and a positive work environment.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the executive team and works closely with various departments, including Sales, Product, Customer Success, and Operations.
Work Arrangement: On-site, with the opportunity for high autonomy and remote work for specific tasks or projects.
Growth Opportunities:
- Progression to a leadership role within the marketing department as the team grows
- Expanding responsibilities based on performance and company growth
- Learning and development opportunities through Leadr's focus on employee development
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to build a high-powered team and progress quickly based on results.
🌍 Location & Work Environment
Office Type: Leadr's offices are located in Plano, TX, with a modern and collaborative work environment.
Office Location(s): 75001, US
Geographic Context:
- The Dallas-Fort Worth area offers a competitive job market for marketing professionals.
- The region is home to numerous tech startups and established companies, providing ample networking opportunities.
- The cost of living in the Dallas-Fort Worth area is generally lower than in other major metropolitan areas, such as San Francisco or New York City.
Work Schedule: Full-time, with flexible hours and the opportunity for remote work for specific tasks or projects.
ASSUMPTION: The work environment at Leadr is collaborative and supportive, with a focus on employee development and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the executive team
- Final interview with the CEO
Key Assessment Areas:
- Marketing strategy and planning
- Data-driven decision making
- Communication and collaboration skills
- Adaptability and problem-solving
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills.
- Be prepared to discuss your marketing strategy for Leadr's brand and how you would drive inbound lead flow.
- Demonstrate your understanding of AI tools and trends in marketing.
ATS Keywords: B2B Marketing, SaaS, Hubspot, CMS, Communication, Growth Marketing, Strategic Thinking, AI Tools
ASSUMPTION: The interview process at Leadr is designed to assess the candidate's strategic thinking, communication skills, and cultural fit within the company.
🛠️ Tools & Technologies
- Hubspot marketing suite
- Hubspot CMS
- AI tools for marketing and lead generation
ASSUMPTION: The candidate should be comfortable learning and using new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Employee development and growth
- Collaboration and teamwork
- Data-driven decision making
Work Style:
- Entrepreneurial and results-driven
- High autonomy and adaptability
- Strong communication and collaboration skills
Self-Assessment Questions:
- Do you thrive in an environment that requires high autonomy and collaboration with an executive team?
- Are you comfortable taking direction and running with high autonomy?
- Do you have strong opinions, but are willing to adapt them based on new information?
ASSUMPTION: Leadr values candidates who are entrepreneurial, results-driven, and comfortable working with a high degree of autonomy.
⚠️ Potential Challenges
- The role requires covering a wide range of marketing territory, including brand, content, demand gen, website, and product marketing.
- The company is growing rapidly, which may present challenges in terms of prioritization and resource allocation.
- The role may require working with limited resources initially, as the marketing team and budget grow.
- The Dallas-Fort Worth area has a competitive job market for marketing professionals, which may present challenges in terms of recruitment and retention.
ASSUMPTION: The candidate should be comfortable working in a fast-paced, high-growth environment and be able to adapt to changing priorities and resources.
📈 Similar Roles Comparison
- This role is unique in its focus on building a marketing engine from the ground up, with a high degree of autonomy and collaboration with the executive team.
- Compared to other marketing roles in the SaaS industry, this position offers significant growth potential and the opportunity to shape the company's marketing strategy.
- Career progression in this role may include advancing to a leadership position within the marketing department or taking on additional responsibilities as the company grows.
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and the company as a whole.
📝 Sample Projects
- Developing a renewed marketing strategy for Leadr's brand, including brand positioning, messaging, and visual identity
- Experimenting with opportunities to drive inbound lead flow, such as content marketing, SEO, and PPC campaigns
- Establishing marketing KPIs and reporting frameworks to track progress and optimize performance
ASSUMPTION: The candidate should be prepared to discuss specific examples of marketing projects they have worked on in the past and how they would approach similar projects at Leadr.
❓ Key Questions to Ask During Interview
- How does Leadr support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing department in the next 6-12 months, and how can this role address them?
- How does Leadr measure the success of its marketing efforts, and what KPIs are most important to the company?
- What opportunities are there for growth and advancement within the marketing department and the company as a whole?
- How does Leadr foster a culture of collaboration and teamwork within the marketing department and the company as a whole?
ASSUMPTION: The candidate should ask thoughtful questions that demonstrate their interest in the role and their understanding of the company's goals and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills.
- Prepare for your interview by researching Leadr's company culture, values, and marketing strategy.
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
