📌 Core Information
🔹 Job Title: Growth Marketing Manager (Deposits)
🔹 Company: OakNorth
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Permanent - Full Time
🔹 Category: Financial Services
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the complete customer life cycle for OakNorth's Personal Savings unit
- Implementing innovative growth marketing campaigns across multiple channels
- Collaborating with cross-functional teams to drive commercial success
- Analyzing campaign performance and providing data-driven insights
- Contributing to the development of the unit's growth strategy
ASSUMPTION: This role requires a strong commercial mindset and a balance between creative campaign execution and data-driven analysis.
📋 Key Responsibilities
✅ Identifying and implementing omnichannel growth marketing campaigns, with a focus on email, content (including SEO), social media, affiliates, partnerships, and paid advertising
✅ Supporting go-to-market strategies for new product and feature launches across the UK and wider
✅ Introducing and testing new acquisition channels based on audience personas, demographics, product value propositions, and buyer-cycles
✅ Pairing up with digital marketing team and copywriters to activate paid and organic digital channels to acquire new customers
✅ Improving customer retention and increasing the lifetime value of customers through high-quality campaigns
✅ Providing real-life customer, competitor, and market data and insights to improve conversion rates through A/B testing
✅ Creating and briefing copywriters, designers, and developers to create new campaign landing pages, whitepapers, and website improvements
✅ Curating performance reports for the leadership team that show the results of growth marketing initiatives and product performance
✅ Forging strong working relationships with the sales team to increase marketing-driven sales qualified leads
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams to drive growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in growth marketing or customer acquisition, preferably in a high-growth fintech or startup
Required Skills:
- Proven track record in multichannel campaign creation and execution
- Strong commercial mindset with a focus on driving customer value
- Excellent project management and organizational skills
- Experience using marketing automation platforms
- Strong analytical skills and data-driven approach
- Excellent communication and stakeholder management skills
Preferred Skills:
- Experience in both B2B and B2C marketing
- Short-copywriting skills and a creative mindset
- Determined, hands-on, can-do attitude
ASSUMPTION: Candidates with a mix of creative and analytical skills, as well as relevant experience in the fintech industry, will be best suited for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a Growth Marketing Manager role in London)
Benefits:
- Equity
- 25 days holiday
- Personalized benefits – opt-in to what matters to you
- Subsidised Private Medical Insurance with Bupa
- Enhanced maternity and paternity leave
- Wellbeing and social events
- Support causes that matter to you – Volunteering time off
- Salary sacrifice schemes (Cycle to work, nursery, gym, electric car scheme)
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for the role
ASSUMPTION: The salary range is estimated based on industry standards for a Growth Marketing Manager role in London, with a consideration for the company's size and the level of responsibility required for this position.
📌 Applicant Insights
🔍 Company Context
Industry: OakNorth operates in the Financial Services industry, focusing on providing bespoke credit and banking services to businesses with £1m-£100m turnover across the UK and US.
Company Size: OakNorth has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: OakNorth was founded in 2015, making it a relatively young and innovative company in the financial services sector.
Company Description:
- OakNorth is a digital bank for entrepreneurs, providing bespoke credit and banking services to businesses with £1m-£100m turnover across the UK and US.
- The company offers funding ranging from £1m to tens of millions, with a focus on supporting businesses across various sectors.
- OakNorth has lent billions to businesses, performing among the top 1% of commercial banks globally.
Company Specialties:
- Lending solutions for small businesses
- Business savings
- Fintech
- Business finance
- Lending
- Property finance
- Savings accounts
- Neobank
Company Website: www.oaknorth.co.uk
ASSUMPTION: OakNorth's focus on supporting entrepreneurs and connecting savvy savers with the tools and tech to fast-track their future creates a dynamic and innovative work environment.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to take on a leadership position in growth marketing within the fintech industry.
Reporting Structure: The Growth Marketing Manager will report directly to the Head of Marketing and work closely with various teams, including Product, Finance, Commercial, and Marketing.
Work Arrangement: This role is on-site, with a flexible work arrangement that allows for a balance between office work and remote collaboration.
Growth Opportunities:
- Progression into a leadership or management role within the marketing department
- Expanding the scope of responsibilities to include additional product lines or markets
- Developing expertise in the fintech industry and building a strong professional network
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: OakNorth's headquarters is located in a modern, collaborative workspace in central London.
Office Location(s): 57 Broadwick Street, London, England W1F 9QS, GB
Geographic Context:
- London is a major global financial hub, providing ample opportunities for networking and professional development.
- The city offers a vibrant culture, with numerous attractions, restaurants, and entertainment options.
- London's diverse and multicultural population fosters an inclusive and innovative work environment.
Work Schedule: The working hours for this role are typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for the role.
ASSUMPTION: OakNorth's central London location provides an ideal base for a growth marketing professional looking to work in a dynamic and innovative environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and assess cultural fit
- In-depth interview with the Head of Marketing to discuss the role's requirements and the candidate's qualifications
- Final interview with the CEO or another senior stakeholder to assess the candidate's strategic thinking and cultural fit
Key Assessment Areas:
- Marketing expertise and campaign management skills
- Commercial mindset and data-driven approach
- Communication and stakeholder management skills
- Cultural fit and alignment with OakNorth's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of OakNorth's business model and target audience
- Prepare examples of successful growth marketing campaigns you've managed, focusing on both creative and analytical aspects
- Be ready to discuss your approach to data analysis and how you use insights to inform your marketing strategies
ATS Keywords: Growth Marketing, Customer Acquisition, Email Marketing, SEO, Social Media, Paid Advertising, Project Management, Analytics, Marketing Automation, B2B Marketing, B2C Marketing, Campaign Management, Data Analysis, Stakeholder Management, Creativity
ASSUMPTION: OakNorth's interview process is designed to assess candidates' marketing expertise, commercial mindset, and cultural fit, with a focus on finding the best fit for the company's growth goals.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo, or similar)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM, or similar)
- Analytics tools (e.g., Google Analytics, Mixpanel, or similar)
- Social media management tools (e.g., Hootsuite, Buffer, or similar)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor, or similar)
ASSUMPTION: OakNorth uses industry-standard marketing tools and technologies to support its growth marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurial spirit
- Customer-centric approach
- Collaboration and teamwork
- Continuous learning and improvement
- Integrity and accountability
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and stakeholder management
- Data-driven decision-making and continuous optimization
- Autonomous and self-driven approach to work
- Focus on delivering results and driving customer value
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable working autonomously?
- Are you passionate about driving customer value and delivering results through innovative marketing campaigns?
- Do you have a strong commercial mindset and a data-driven approach to marketing?
- Are you a collaborative team player who can work effectively with various stakeholders to drive growth?
ASSUMPTION: OakNorth's entrepreneurial spirit and customer-centric approach create a dynamic and innovative work environment that requires candidates who are comfortable working autonomously and driving results through data-driven marketing strategies.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously, requiring strong organizational skills and prioritization
- Working in a fast-paced, dynamic environment that may require adaptability and flexibility
- Balancing creative campaign execution with data-driven analysis and optimization
- Collaborating effectively with various teams, including Product, Finance, Commercial, and Marketing, to drive commercial success
ASSUMPTION: These challenges are inherent to a growth marketing role in a fast-paced, innovative company like OakNorth and can be overcome by a strong, experienced candidate with a commercial mindset and excellent organizational skills.
📈 Similar Roles Comparison
- Compared to other growth marketing roles, this position offers a high level of autonomy and the opportunity to drive significant commercial impact
- OakNorth's focus on supporting entrepreneurs and connecting savvy savers creates a unique and innovative work environment
- This role offers significant growth opportunities for the right candidate, with the potential to progress into a leadership or management position
ASSUMPTION: This role compares favorably to similar growth marketing positions in the fintech industry, offering a unique opportunity to drive commercial success in a dynamic and innovative environment.
📝 Sample Projects
- Developing and executing a multi-channel campaign to acquire new customers for OakNorth's Personal Savings product
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with the product team to optimize the onboarding process and improve customer retention
ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the opportunity for impact in this role, requiring a mix of creative campaign development and data-driven analysis.
❓ Key Questions to Ask During Interview
- Can you describe the current customer acquisition strategy for OakNorth's Personal Savings product, and how this role fits into that strategy?
- How does OakNorth support the growth and development of its marketing team members?
- Can you provide an example of a successful growth marketing campaign that OakNorth has implemented, and what made it successful?
- How does OakNorth approach collaboration and stakeholder management across its various teams?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of OakNorth's business model, marketing strategy, and work environment, as well as their fit for the role and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful growth marketing campaigns you've managed, focusing on both creative and analytical aspects
- Be ready to discuss your approach to data analysis and how you use insights to inform your marketing strategies
- Follow up with the OakNorth HR team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
