📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: SavvyMoney
🔹 Location: Dublin, California (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and optimizing paid media campaigns across various digital channels to drive new business growth.
- Managing SEO and SEM strategies to improve website visibility and drive organic traffic.
- Crafting compelling content and messaging that resonates with target audiences and converts.
- Analyzing key metrics and providing insights to optimize campaigns and drive growth.
ASSUMPTION: This role requires a strong background in performance or growth marketing, preferably in B2B SaaS or fintech, with a focus on paid media, SEO, and analytics.
📋 Key Responsibilities
✅ Paid Campaign Strategy & Execution: Lead end-to-end management of paid digital campaigns across search, Google Ads, LinkedIn Ads, and other performance channels.
✅ Website, SEO & SEM: Develop and execute a comprehensive SEO & SEM strategy, including technical SEO, on-page optimization, high-intent and growth-focused keyword targeting. Create, maintain, and optimize landing pages and website content using SEO best practices.
✅ Content & Messaging: Partner with cross-functional teams to craft compelling content and messaging that attracts, engages, and converts target audiences. Then, amplify across digital channels.
✅ Growth & Analytics: Identify and test new channels and tactics. Build reports and dashboards, and track and analyze key metrics across channels. Provide insights and make recommendations for ongoing campaign optimization.
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, with a strong focus on data-driven decision making and continuous optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5+ years of hands-on experience in performance or growth marketing, preferably in B2B SaaS or fintech.
Required Skills:
- Deep expertise in paid media, including Google, LinkedIn, programmatic display, and retargeting.
- Strong proficiency in SEO and conversion rate optimization (CRO).
- Ability to be scrappy, move quickly, test frequently, and iterate based on data and insights.
- Experience with marketing and analytics tools including Google Analytics, HubSpot, Salesforce, etc.
- Highly analytical with a data-driven mindset; fluent in KPIs such as ROAS, CPL, CAC and ROI.
- Familiarity with Account-Based Marketing (ABM) strategies
Preferred Skills:
- Experience using or building with AI tools (e.g., custom GPTs).
ASSUMPTION: While not explicitly stated, a Master's degree in a related field or relevant certifications may be beneficial but not required for this role.
💰 Compensation & Benefits
Salary Range: The annual base salary for this position is between $130,000 and $145,000.00 depending upon experience.
Benefits:
- Annual Bonus Potential
- Equity Compensation Package
- Flexible Time Off (FTO)
- Medical, Dental, Vision – 100% premium paid for employee
- Disability/Life Insurance
- Opportunity for learning and career growth with a top Bay Area technology company
- Reimbursement for remote work setup
- Monthly stipend for phone and internet
- Team building events, culture activities, all hands events
- Paid time off to volunteer and serve the community
- Half day Fridays
- 401k matching contribution
Working Hours: Full-time, with some days at the corporate office and some days working from home.
ASSUMPTION: The salary range provided is based on industry standards for a Growth Marketing Manager role in the Bay Area, California. However, the actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: SavvyMoney operates in the financial services industry, specifically focusing on credit score solutions and analytics for banks, credit unions, and fintech companies.
Company Size: SavvyMoney is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: SavvyMoney was founded in 2009, with over a decade of experience in the industry.
Company Description:
- SavvyMoney partners with financial institutions to provide credit scores, reports, and daily monitoring to educate and empower users.
- The company's award-winning platform helps consumers understand their credit score, review concrete ideas for improving it, and better their financial health.
- SavvyMoney's analytics platform enables partner financial institutions to implement smarter marketing efforts and help save people money.
Company Specialties:
- Personal finance
- Credit score
- Credit report
- and Technology
Company Website: https://www.savvymoney.com/
ASSUMPTION: SavvyMoney's focus on partnerships with financial institutions and its commitment to helping consumers improve their financial health sets it apart in the industry.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in growth marketing.
Reporting Structure: The Growth Marketing Manager reports directly to the Sr. Director of Demand Generation.
Work Arrangement: This is a hybrid role, with some days at the corporate office in Dublin, California, and some days working from home.
Growth Opportunities:
- As SavvyMoney continues to grow, there may be opportunities for the Growth Marketing Manager to take on additional responsibilities or move into a leadership role.
- The company's focus on employee learning and career growth provides ample opportunities for professional development.
- SavvyMoney's partnerships with various financial institutions may present opportunities to work on diverse projects and campaigns.
ASSUMPTION: The Growth Marketing Manager's role is critical to SavvyMoney's continued growth and success, providing ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: SavvyMoney's corporate offices are located in Dublin, California, with a hybrid work environment.
Office Location(s): 4160 Dublin Blvd, Suite 250, Dublin, California 94568, US
Geographic Context:
- Dublin, California, is located in the East Bay region of the San Francisco Bay Area, providing easy access to major tech hubs and Silicon Valley.
- The area offers a mix of urban and suburban living, with a variety of housing options and amenities.
- The cost of living in the Bay Area is high, with median home prices exceeding $1 million and median rent prices around $3,000 per month.
Work Schedule: The hybrid work arrangement allows for some flexibility in scheduling, with some days at the corporate office and some days working from home.
ASSUMPTION: The hybrid work environment at SavvyMoney provides a balance between collaboration and flexibility, allowing employees to work from home when needed but also benefit from in-person interactions and team-building activities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team to discuss the role and qualifications.
- In-depth interview with the Sr. Director of Demand Generation to discuss the role's responsibilities and requirements in more detail.
- Final interview with the Sr. Director of Demand Generation and other team members to assess cultural fit and team dynamics.
Key Assessment Areas:
- Experience and expertise in growth marketing, with a focus on paid media, SEO, and analytics.
- Data-driven mindset and ability to make data-informed decisions.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Cultural fit and alignment with SavvyMoney's values and mission.
Application Tips:
- Highlight relevant experience and achievements in growth marketing, with a focus on paid media, SEO, and analytics.
- Tailor your resume and cover letter to emphasize your fit for the role and SavvyMoney's company culture.
- Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven decision-making, and ability to work collaboratively with cross-functional teams.
ATS Keywords: Growth Marketing, Paid Media, SEO, SEM, Analytics, B2B SaaS, Fintech, Google Ads, LinkedIn Ads, Conversion Rate Optimization, Data-Driven, Account-Based Marketing, AI Tools
ASSUMPTION: SavvyMoney's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Ads
- Programmatic display and retargeting platforms
- SEO and SEM tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
- AI tools (e.g., custom GPTs)
ASSUMPTION: The Growth Marketing Manager will be expected to have experience with and proficiency in using a variety of marketing and analytics tools to optimize campaigns and drive growth.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Customer-centric focus
- Integrity and transparency
Work Style:
- Fast-paced and dynamic, with a focus on continuous optimization and improvement.
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration.
- Data-driven and analytical, with a focus on using data to inform decision-making and drive growth.
Self-Assessment Questions:
- Do you have a strong background in growth marketing, with a focus on paid media, SEO, and analytics?
- Are you comfortable working in a fast-paced, dynamic environment and making data-driven decisions?
- Do you thrive in a collaborative, team-oriented work environment, and are you able to work effectively with cross-functional teams?
ASSUMPTION: SavvyMoney's culture values data-driven decision making, continuous learning and improvement, collaboration, and a customer-centric focus. Candidates who align with these values and are comfortable working in a fast-paced, dynamic environment will be a strong fit for the Growth Marketing Manager role.
⚠️ Potential Challenges
- The Bay Area's high cost of living may present financial challenges for some candidates.
- The fast-paced, dynamic nature of the role may require candidates to be comfortable working in a high-pressure environment and making quick decisions.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
- The competitive nature of the Bay Area job market may make it challenging for candidates to secure the role, especially if they are new to the area or the industry.
ASSUMPTION: While SavvyMoney offers a competitive salary and benefits package, the high cost of living in the Bay Area may present financial challenges for some candidates. Additionally, the fast-paced, dynamic nature of the role and the competitive job market may present challenges for candidates seeking to secure the position.
📈 Similar Roles Comparison
- Compared to other Growth Marketing Manager roles in the Bay Area, SavvyMoney's salary range is competitive, with an annual base salary between $130,000 and $145,000 depending upon experience.
- SavvyMoney's focus on partnerships with financial institutions and its commitment to helping consumers improve their financial health sets it apart from other companies in the industry.
- Career progression in the Growth Marketing Manager role at SavvyMoney may involve taking on additional responsibilities or moving into a leadership role as the company continues to grow.
ASSUMPTION: While SavvyMoney's salary range is competitive with other Growth Marketing Manager roles in the Bay Area, its unique focus on partnerships with financial institutions and its commitment to helping consumers improve their financial health make it a strong contender in the industry.
📝 Sample Projects
- Developing and executing a comprehensive SEO & SEM strategy to improve website visibility and drive organic traffic.
- Crafting compelling content and messaging for a new product launch, and amplifying it across digital channels to drive awareness and adoption.
- Analyzing key metrics and providing insights to optimize campaigns and drive growth for a specific client or partner.
ASSUMPTION: The Growth Marketing Manager's role at SavvyMoney involves a wide range of projects, from developing and executing marketing strategies to analyzing key metrics and providing insights to optimize campaigns and drive growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the Growth Marketing team?
- How does SavvyMoney support the professional development and growth of its employees?
- What are the key priorities for the Growth Marketing team in the first 90 days, and how can I contribute to driving success in these areas?
- How does SavvyMoney approach collaboration and communication with cross-functional teams?
- What are the key challenges facing the Growth Marketing team, and how can I help address these issues?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success at SavvyMoney.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the SavvyMoney careers page.
- Tailor your resume and cover letter to emphasize your fit for the role and SavvyMoney's company culture.
- Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven decision-making, and ability to work collaboratively with cross-functional teams.
- If selected for an interview, be prepared to discuss your relevant experience and achievements in growth marketing, with a focus on paid media, SEO, and analytics.
- Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
