Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Truecaller

🔹 Location: Gurgaon, Bangalore

🔹 Job Type: Full-time, On-site (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: Mid-Senior level (4-6 years)

🔹 Remote Status: On-site (Gurgaon/Bangalore)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing full-funnel growth strategies
• Driving product-led growth (PLG) initiatives
• Optimizing lifecycle marketing for customer engagement and retention
• Collaborating with cross-functional teams to implement growth experiments

ASSUMPTION: This role requires a strong background in digital marketing, data analysis, and a hacker's mindset to thrive in a fast-paced, ambiguous environment.

📋 Key Responsibilities

✅ Own and optimize full-funnel growth strategies (acquisition → activation → retention)

✅ Execute and scale digital campaigns (paid ads, SEO, email, etc.) with a test-and-learn mindset

✅ Drive PLG initiatives—optimize onboarding, conversion, and in-product experiences

✅ Use lifecycle marketing to engage, retain, and grow customers via email, push, and in-product messaging

✅ Leverage AI tools to speed up content, ops, and experimentation

✅ Identify bottlenecks and solve problems fast with creative and unconventional hacks

✅ Analyze data, generate insights, and translate them into actionable strategies

✅ Collaborate with GTM, Product, Design, and Engineering to implement high-impact growth experiments

✅ Be proactive, own outcomes, and iterate quickly to make growth happen

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and initiative.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-6 years of hands-on experience in growth or digital marketing roles

Required Skills:

• Deep understanding of growth levers across PLG, lifecycle, and digital
• Proficient with marketing tools (e.g., GA4, Hubspot, different ad formats)
• Comfortable using AI tools to automate, ideate, and accelerate execution
• Strong analytical skills with intuition for what moves the needle
• Self-starter with a bias for action—comfortable in fast-paced, ambiguous environments
• Excellent written and verbal communication skills

Preferred Skills:

• Experience in early-stage startups or fast-growing tech companies
• Previous success in building or scaling a growth loop
• Familiarity with data tools for analysis

ASSUMPTION: While a degree is required, the company values practical experience and results over formal education.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (Estimated, based on industry standards for mid-senior level marketing roles in Gurgaon/Bangalore)

Benefits:

• Competitive salary
• 30 days of paid vacation
• Flexible working hours
• Private health insurance
• Parental leave
• Telephone bill reimbursement
• Udemy membership
• Wellness allowance

Working Hours: 40 hours per week, with flexible working hours and an office-first approach (3 days per week)

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Gurgaon/Bangalore. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Truecaller operates in the software development industry, specifically focusing on mobile internet solutions, directory services, and people search.

Company Size: Truecaller is a mid-sized company with 201-500 employees globally, offering a smart, talented, and agile team environment.

Founded: Truecaller was founded in 2009 and is headquartered in Stockholm, Sweden, with offices in Gurgaon, Bangalore, Mumbai, and Tel Aviv.

Company Description:

• Truecaller is the leading global platform for verifying contacts and blocking unwanted communication
• With over 433 million users, Truecaller enables safe and relevant conversations between people and makes it efficient for businesses to connect with consumers
• The company's mission is to build trust in communication

Company Specialties:

• Mobile internet solutions
• Directory services
• People search
• Number lookup
• Fintech

Company Website: http://www.truecaller.com

ASSUMPTION: Truecaller's focus on trust and communication makes it an attractive employer for candidates interested in making a social impact.

📊 Role Analysis

Career Level: Mid-Senior level (4-6 years of experience)

Reporting Structure: This role reports directly to the Head of Growth Marketing and collaborates with cross-functional teams, including GTM, Product, Design, and Engineering.

Work Arrangement: This is a hybrid role, requiring on-site presence in Gurgaon or Bangalore for 3 days per week.

Growth Opportunities:

• Potential career progression into leadership roles within the Growth Marketing team
• Opportunities to work on high-impact projects and drive significant business growth
• Exposure to a global team and international work environment

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path to career progression within the Growth Marketing team.

🌍 Location & Work Environment

Office Type: Truecaller's offices are modern, collaborative spaces with a focus on employee well-being and comfort.

Office Location(s): Gurgaon, Haryāna, India; Bangalore, Karnātaka, India

Geographic Context:

• Gurgaon is a major IT hub and offers a vibrant work environment with numerous tech companies and startups
• Bangalore is known as the "Silicon Valley of India" and is home to many tech giants and startups
• Both locations offer a mix of urban and suburban living, with ample opportunities for recreation and socializing

Work Schedule: The work schedule is flexible, with an office-first approach of 3 days per week and the option to work remotely for the remaining 2 days.

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while also fostering collaboration and team-building in the office.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Hiring Manager
• On-site or virtual interview with the Growth Marketing team
• Final interview with the Head of Growth Marketing

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Growth marketing expertise and strategic mindset
• Cultural fit and alignment with Truecaller's values
• Communication skills and ability to work collaboratively

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Truecaller's mission and how your skills align with the company's goals
• Showcase your portfolio or examples of previous growth marketing campaigns and their results

ATS Keywords: Growth marketing, digital marketing, lifecycle marketing, product-led growth, AI tools, data analysis, problem-solving, collaboration, communication skills

ASSUMPTION: Truecaller's hiring process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, strategic thinking, and collaboration.

🛠️ Tools & Technologies

• Marketing tools: GA4, Hubspot, different ad formats
• AI tools: ChatGPT, Midjourney, Runway ML
• Data analysis tools: Google Analytics, Excel, SQL (basic knowledge)

ASSUMPTION: While proficiency in specific marketing tools is required, the company values candidates who are adaptable and eager to learn new tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Trust
• Innovation
• Collaboration
• Customer-centric
• Data-driven

Work Style:

• Agile and fast-paced
• Collaborative and cross-functional
• Data-driven and analytical
• Creative and experimental

Self-Assessment Questions:

• Do you thrive in a fast-paced, ambiguous environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a hacker's mindset and a bias for action?

ASSUMPTION: Truecaller values candidates who are adaptable, collaborative, and data-driven, with a strong work ethic and a passion for innovation.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Working with a diverse, global team across different time zones
• Balancing the need for data-driven decision-making with the need for speed and agility
• Adapting to changes in the market and competitive landscape

ASSUMPTION: These challenges are inherent to a fast-growing, innovative company like Truecaller and can be overcome with strong problem-solving skills, adaptability, and a growth mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on product-led growth and lifecycle marketing
• Truecaller's focus on trust and communication sets it apart from other companies in the software development industry
• Career progression in this role may differ from traditional marketing career paths, with a greater emphasis on growth and impact

ASSUMPTION: This role offers unique opportunities for growth and impact, with a focus on product-led growth and lifecycle marketing.

📝 Sample Projects

• Developing and executing a full-funnel growth strategy for a new product launch
• Optimizing the onboarding process to improve user activation and retention
• Leveraging AI tools to automate content creation and improve campaign efficiency

ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for the Growth Marketing Manager role at Truecaller.

❓ Key Questions to Ask During Interview

• Can you describe the current growth funnel and where you see the biggest opportunities for improvement?
• How does the Growth Marketing team collaborate with other departments, such as Product and Engineering?
• What are the most significant challenges facing the Growth Marketing team in the next 6-12 months, and how can this role help address them?
• How does Truecaller support the professional development and growth of its employees?
• What is the company's approach to work-life balance, especially for hybrid workers?

ASSUMPTION: These questions demonstrate a candidate's curiosity, strategic thinking, and commitment to driving growth and success at Truecaller.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Truecaller's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of previous growth marketing campaigns and their results
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.