Growth Marketing Manager for Startup Accelerator

📌 Core Information

🔹 Job Title: Growth Marketing Manager for Startup Accelerator

🔹 Company: Founder Institute

🔹 Location: Remote (Global)

🔹 Job Type: Full-Time

🔹 Category: Professional Training and Coaching

🔹 Date Posted: 2025-04-17

🔹 Experience Level: 5-10 years

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Leading strategy and execution of all FI public online events
• Significantly increasing event attendance with minimal marketing budget
• Developing and maintaining guidelines for local FI chapters
• Training and collaborating with local FI chapters
• Coordinating and planning global online events

ASSUMPTION: This role requires a high level of autonomy, proactivity, and adaptability to thrive in a fast-paced, ambiguous environment.

📋 Key Responsibilities

✅ Increase Event Attendance at Online Events: The main KPI for this role is event attendance. Independently test, develop, and execute new strategies to increase attendance at FI’s global and local online events on a miniscule marketing budget.

✅ Develop and Maintain Guidelines and Best Practices for Local FI Chapters: Develop local event marketing strategies, frameworks, and best-practices that can be executed by Local FI Chapters to increase attendance at local online events.

✅ Train and Collaborate with Local FI Chapters: Train FI Chapters on the latest findings and best practices, troubleshoot their issues, and leverage their experience to form new strategies that can be deployed across other chapters.

✅ Coordinate and Plan Global Online Events: Collaborate with other members of FI HQ to source, book, and coordinate with speakers for FI’s global online events.

✅ Host and/or Produce Online Events: Collaborate and alternate with other members of FI HQ to host (emcee) online events, and/or produce them in the background to support the host.

✅ Improve Site and Email Copy: Update and improve copy across marketing materials to properly address the changing needs of customers.

✅ Maintain Organized Documentation & Processes: Track customer interactions, document frequently asked questions, and provide feedback to improve processes.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration with local chapters and FI HQ.

🎯 Required Qualifications

Education: Not specified (5+ years of relevant experience required)

Experience: 5+ years of online marketing experience

Required Skills:

• Exceptional written and verbal communication skills
• Business-level fluency in English
• Comfort on camera (hosting live webinars with up to 1000 live attendees)
• Knowledge of startup accelerators and the startup/venture capital industry
• Ability to execute with a miniscule marketing budget and limited support resources
• Experience running content marketing and social media marketing campaigns from beginning to end
• Working knowledge and familiarity with common online event and marketing tools
• Proactive attitude and ability to operate in a fast-moving and ambiguous environment

Preferred Skills:

• Public Relations experience
• Basic HTML/CSS/design experience
• Experience using Powerpoint, Excel, Canva, Mailchimp, and various online CRM and marketing platforms

ASSUMPTION: Candidates with a strong background in online marketing, event planning, and a passion for startups are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Competitive (based on experience level)

Benefits:

• Great upward mobility into a larger, conversion-focused marketing role
• Competitive compensation package commensurate with experience
• Ability to join FI’s Equity Collective, providing monetary upside in FI Alumni companies
• Unlimited PTO
• Remote Flexibility: Work from anywhere with the autonomy to drive results in your own style
• Ability to learn from top entrepreneurs, investors, and executives throughout FI’s global network and suite of acceleration programs

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is competitive and commensurate with experience, reflecting the high level of responsibility and autonomy required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Professional Training and Coaching, with a focus on startup acceleration and entrepreneurship

Company Size: 51-200 employees, with a global presence and remote team members

Founded: 2009 (with the Benelux chapter established in 2018)

Company Description:

• Founder Institute is a global network of startup incubators, accelerators, and investors on a mission to activate and empower communities of entrepreneurs worldwide.
• Since 2009, they have helped launch over 8,000 companies in 200+ cities globally, which have raised nearly $2BN in funding.
• Their success has been documented in the New York Times, BusinessWeek, Forbes, TechCrunch, and more.

Company Specialties:

• Founder training and mentorship
• Pitching and public speaking
• Networking and collaboration
• Fundraising and growth strategies
• Idea validation and revenue growth

Company Website: https://fi.co/

ASSUMPTION: Founder Institute is a well-established organization with a strong global presence and a proven track record of success in the startup acceleration space.

📊 Role Analysis

Career Level: Mid-level to senior, with significant growth opportunities

Reporting Structure: Reports directly to the Co-Founder & CEO of FI

Work Arrangement: 100% remote, with the ability to work from anywhere globally

Growth Opportunities:

• Great upward mobility into a larger, conversion-focused marketing role
• Ability to learn from top entrepreneurs, investors, and executives throughout FI’s global network and suite of acceleration programs
• Potential to join FI’s Equity Collective, providing monetary upside in FI Alumni companies

ASSUMPTION: This role offers significant growth opportunities and exposure to the global startup ecosystem.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Global (with team members across the United States, Europe, India, and Brazil)

Geographic Context:

• Founder Institute has a global presence, with remote team members across multiple continents
• The role requires collaboration with local FI chapters and global online events, necessitating strong communication and time management skills
• The remote work environment offers flexibility and autonomy, with the expectation of regular online availability during core business hours

Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work from anywhere globally

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to succeed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Co-Founder & CEO of FI
• Final round interview with additional team members

Key Assessment Areas:

• Online marketing and event planning skills
• Communication and presentation skills
• Startup industry knowledge and passion
• Adaptability and problem-solving skills
• Cultural fit with Founder Institute’s mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• In your cover letter, address why you would like to work in the startup accelerator industry and how your personality fits well with the FI culture
• Prepare examples of your online marketing and event planning successes to discuss during the interview

ATS Keywords: Online Marketing, Event Planning, Startup Accelerator, Remote Work, Global Events, Marketing Strategy, Content Marketing, Social Media Marketing, Cross-Functional Collaboration

ASSUMPTION: The interview process will focus on assessing your skills, experiences, and cultural fit for this role within Founder Institute’s global organization.

🛠️ Tools & Technologies

• Zoom
• Airmeet
• Squarespace
• Slack
• Google Suite
• Asana
• Moz
• Notion
• Jasper
• Canva

ASSUMPTION: Familiarity with common online event and marketing tools is required for this role, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Entrepreneurial spirit
• Ownership and autonomy
• Continuous learning and improvement
• Collaboration and support for fellow team members
• Mission-driven and focused on empowering entrepreneurs worldwide

Work Style:

• Fast-paced and dynamic
• Autonomous and self-motivated
• Adaptable and comfortable with ambiguity
• Strong communication and collaboration skills
• Focused on results and continuous improvement

Self-Assessment Questions:

• How do you stay motivated and focused in a remote work environment with minimal oversight?
• Can you provide an example of a time when you had to adapt to a significant change or challenge in a project or event?
• How do you approach learning new tools and technologies, and how do you stay up-to-date with industry trends and best practices?

ASSUMPTION: Founder Institute values candidates who are entrepreneurial, self-motivated, adaptable, and comfortable with a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• Working with a miniscule marketing budget and limited support resources
• Managing multiple global time zones and coordinating with local FI chapters
• Adapting to a fast-paced and ever-changing startup environment
• Balancing strategic planning with hands-on execution and troubleshooting
• Ensuring consistent and high-quality event experiences across diverse global audiences

ASSUMPTION: These challenges require strong problem-solving skills, adaptability, and a proactive attitude to succeed in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on online event marketing and growth within a global startup accelerator network
• Similar roles may include Event Marketing Manager, Growth Marketing Manager, or Online Community Manager within startup accelerators or venture capital firms
• Career paths may include progression to senior marketing roles within Founder Institute or related organizations, or transitioning to a startup founder or investor role

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and global exposure within the startup ecosystem.

📝 Sample Projects

• Developing and executing a global online event marketing campaign to increase attendance by 50% within three months
• Creating and implementing a local FI chapter event marketing framework, resulting in a 30% increase in attendance across all local online events
• Coordinating and hosting a global online event with 1000+ attendees, featuring high-profile speakers and generating significant engagement and follow-up opportunities

ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and global nature of this role within Founder Institute.

❓ Key Questions to Ask During Interview

• Can you describe the most significant challenges you’ve faced in a previous online event or marketing role, and how you overcame them?
• How do you approach collaborating with local teams and chapters across different time zones and cultures?
• Can you provide an example of a time when you had to pivot or adapt your marketing strategy due to unexpected changes or results?
• How do you ensure consistent and high-quality event experiences across diverse global audiences?
• What opportunities do you see for growth and innovation in the online event marketing space within the startup accelerator industry?

ASSUMPTION: These questions will help you understand the role’s requirements, challenges, and growth opportunities, as well as assess your fit with Founder Institute’s mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• In your cover letter, address why you would like to work in the startup accelerator industry and how your personality fits well with the FI culture
• Prepare examples of your online marketing and event planning successes to discuss during the interview
• Follow up with the hiring manager one week after your application, expressing your interest and reiterating your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.