📌 Core Information
🔹 Job Title: Growth Marketing Manager, Go-to-market Promotions
🔹 Company: PlayStation Global
🔹 Location: London, United Kingdom
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving growth marketing initiatives through innovative promotional campaigns
- Collaborating with cross-functional teams to deliver creative assets tailored to channel execution
- Optimizing promotional campaign performance through data-driven analysis and experimentation
- Enhancing workflows and processes to increase output efficiency and scalability
- Staying current with digital trends, competitor activity, and industry best practices
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Creative Promotional Development: Drive the creation and optimization of promotional assets that enhance growth marketing initiatives.
✅ Strategic Contribution: Collaborate on the creative strategy for Store & Services promotions, ensuring assets are utilized effectively to support business objectives.
✅ Execution Excellence: Ensure the timely delivery of creative assets tailored to channel execution, aligning them with brand standards and specific channel requirements.
✅ Process Enhancement: Support the scoping, implementation, and automation of workflows to boost output efficiency and scalability.
✅ Experimentation and Testing: Drive creative experimentation by developing and supporting a robust test-and-learn agenda to inform future campaign strategies.
✅ Performance Analysis: Utilize performance reporting to assess the effectiveness of promotional campaigns across various formats, sizes, and creatives, working closely with performance management and creative teams to optimize results.
✅ Audience Strategy: Collaborate to establish the most effective audience targeting strategies to align with business goals and maximize impact.
✅ Innovative Growth Strategies: Brainstorm and implement new creative growth strategies, continuously monitoring digital trends, competitor activity, and industry best practices to refine ongoing plans.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 7+ years in marketing roles, preferably across the Gaming/Entertainment vertical in creative or performance roles.
Required Skills:
- Proven experience in growth marketing, promotional campaigns, and creative strategy
- Strong analytical skills and data-driven mindset
- Familiarity with dynamic content optimization and creative/campaign automation tools
- Experience operating in complex matrix global organizations
- Excellent project management and communication skills
Preferred Skills:
- Fluency in additional languages (beneficial but not required)
- Experience with specific marketing automation tools (e.g., Adobe Experience Manager, Marketo, etc.)
ASSUMPTION: Candidates with a proven track record in driving growth through innovative promotional strategies will be highly sought after for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a role of this level and location)
Benefits:
- Discretionary bonus opportunity
- Hybrid working model (FlexModes)
- Private Medical Insurance
- Dental Scheme
- 25 days holiday per year
- On Site Gym
- Subsidised Café
- Free soft drinks
- On site bar
- Access to cycle garage and showers
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1994 (as Sony Computer Entertainment Inc., later rebranded as Sony Interactive Entertainment)
Company Description:
- Sony Interactive Entertainment (SIE) is a leading global entertainment company that develops, publishes, and distributes interactive and digital entertainment products and services.
- SIE's portfolio includes the PlayStation® brand, which has been at the forefront of interactive entertainment since the launch of the original PlayStation in Japan in 1994.
- SIE's mission is to push the boundaries of entertainment and innovation, delivering immersive and thrilling experiences to a global audience through its hardware, network services, and award-winning games.
Company Specialties:
- Video game development and publishing
- Hardware design and manufacturing
- Network services and platform management
- Entertainment software development
Company Website: PlayStation
ASSUMPTION: SIE's extensive experience in the entertainment industry and its commitment to innovation make it an attractive employer for marketing professionals seeking to make an impact in a dynamic and creative environment.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Growth Marketing Go-to-Market team.
Work Arrangement: Hybrid (a mix of on-site and remote work)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Growth Marketing team
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Possibility to transition into a leadership role as the team and the business continue to grow
ASSUMPTION: This role offers ample opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Hybrid (a mix of on-site and remote work)
Office Location(s): London, United Kingdom
Geographic Context:
- London is a major global hub for the technology, media, and entertainment industries
- The city offers a vibrant and multicultural work environment, with numerous networking opportunities
- London's time zone (GMT) may require some flexibility for collaboration with global teams
Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangements
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be prepared to adapt to the unique demands of a global organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final round interview with senior leadership
- Background check and reference verification
Key Assessment Areas:
- Candidates' understanding of the role and its responsibilities
- Strategic thinking and problem-solving skills
- Candidates' ability to work effectively in a team and collaborate with cross-functional stakeholders
- Candidates' familiarity with relevant marketing tools and platforms
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research the company and the industry to demonstrate your enthusiasm and understanding
- Be prepared to discuss your experience with growth marketing, promotional campaigns, and creative strategy
ATS Keywords: Growth Marketing, Promotional Campaigns, Creative Strategy, Data-Driven Analysis, Workflow Automation, Team Collaboration, Marketing Automation, Digital Trends, Industry Best Practices
ASSUMPTION: The interview process will focus on assessing candidates' strategic thinking, problem-solving skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Adobe Experience Manager, Marketo, etc.)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Creative design tools (e.g., Adobe Creative Suite, Sketch, etc.)
ASSUMPTION: Candidates should be comfortable working with a variety of marketing, data analysis, and project management tools to streamline workflows and optimize campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Innovation: SIE encourages creativity, experimentation, and continuous learning
- Collaboration: SIE fosters a culture of teamwork and cross-functional collaboration
- Quality: SIE is committed to delivering high-quality products and services that exceed customer expectations
- Respect: SIE values diversity, inclusion, and the unique perspectives of its employees
Work Style:
- Agile: SIE operates in a fast-paced, dynamic environment that requires adaptability and flexibility
- Data-driven: SIE uses data to inform decision-making and drive continuous improvement
- Creative: SIE values innovation, experimentation, and thinking outside the box
- Global: SIE operates on a global scale, requiring employees to work effectively with diverse teams and stakeholders
Self-Assessment Questions:
- How do you approach continuous learning and staying current with industry trends and best practices?
- Can you provide an example of a time when you had to adapt to a significant change or challenge in a project or campaign?
- How do you ensure that your creative ideas are aligned with brand guidelines and channel requirements?
ASSUMPTION: Candidates should be able to demonstrate their alignment with SIE's values and work style, as well as their ability to thrive in a dynamic, global environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing creative innovation with brand consistency and channel requirements
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in priorities, resources, or project scope
- Working with data-driven insights to optimize campaign performance while maintaining creative integrity
ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic, global organization.
📈 Similar Roles Comparison
- This role differs from other marketing roles in its focus on growth marketing, promotional campaigns, and creative strategy specific to the gaming and entertainment industries
- Compared to other marketing roles, this position requires a deeper understanding of the gaming and entertainment sectors, as well as the unique challenges and opportunities they present
- Career paths in growth marketing may vary depending on the specific industry and company, but this role offers ample opportunities for professional growth and development within a large, global organization
ASSUMPTION: Candidates should be aware of the unique aspects of this role and be prepared to demonstrate their understanding of the gaming and entertainment industries, as well as their ability to drive growth through innovative promotional strategies.
📝 Sample Projects
- Developing and executing a promotional campaign for a new game launch, targeting specific audience segments and optimizing performance across various channels
- Collaborating with the creative team to design and produce promotional assets that align with brand guidelines and channel requirements
- Analyzing campaign performance data to identify trends, optimize targeting, and refine promotional strategies
- Implementing workflow enhancements to streamline campaign delivery and improve efficiency
ASSUMPTION: Candidates should be able to provide specific examples of their experience with growth marketing, promotional campaigns, and creative strategy, as well as their ability to analyze data and optimize campaign performance.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging promotional campaign you've worked on and how you overcame any obstacles?
- How do you stay current with digital trends, competitor activity, and industry best practices in the gaming and entertainment sectors?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to deliver a successful promotional campaign?
- How do you approach data-driven decision-making and optimization in promotional campaigns?
- Can you describe your experience with marketing automation tools and workflow automation?
ASSUMPTION: Candidates should be prepared to discuss their experience with growth marketing, promotional campaigns, and creative strategy, as well as their ability to work effectively in a team and collaborate with cross-functional stakeholders.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research the company and the industry to demonstrate your enthusiasm and understanding
- Follow up with the hiring manager one week after your application, expressing your interest in the role and reiterating your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
