📌 Core Information
🔹 Job Title: Growth Marketing Manager, Google Play
🔹 Company: Google
🔹 Location: Mountain View, California
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Driving buyer growth and engagement through promotional offers and agreements on the Play Store
- Cross-functional collaboration with various teams to influence positive outcomes
- Developing testing strategies to increase conversion rates and engagement
- Crafting compelling narratives about Google Play to turn browsers into buyers
ASSUMPTION: This role requires a strong background in growth or product marketing, with a focus on data-driven decision making and creative problem-solving.
📋 Key Responsibilities
✅ Lead the strategy, planning, and execution of global Growth Marketing campaigns to drive buyer growth and engagement via agreements and offers on the Play Store
✅ Build relationships with product management, engineering, analytics, finance, operations, product specialists, and legal teams to influence positive outcomes
✅ Reinforce Google Play's voice in cross-channel promotional and educational campaigns spanning the Play Store, emails, and notifications
✅ Partner with growth marketing operations and product teams to unlock creative solutions for automating content sourcing and delivery, and develop testing strategies to increase buyer conversion rates and engagement
✅ Evaluate and present results from programs, making and implementing recommendations for further campaign optimization and new areas of focus
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent practical experience
Experience: 6 years of experience in growth or product marketing using data to analyze key metrics and user insights to develop and optimize campaigns
Required Skills:
- Proven experience in copywriting and aligning marketing messages to user segment and channel
- Experience managing multiple cross-functional or cross-team projects and managing multiple stakeholders simultaneously
- Strong investigative marketing skills, with a focus on behavioral marketing data
Preferred Skills:
- Experience in marketing and sales operations, financial analytics, or other related investigative experience
ASSUMPTION: Candidates should have a strong analytical mindset and be comfortable working with data to drive marketing strategies and campaigns.
💰 Compensation & Benefits
Salary Range: $137,000 - $201,000 USD per year (base salary only, excludes bonus, equity, and benefits)
Benefits:
- Bonus
- Equity
- Benefits (including health, dental, vision, and retirement plans)
Working Hours: Full-time, standard business hours (Monday - Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The salary range provided is based on the information given in the job description and is subject to change based on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees (Large enterprise)
Founded: 1998
Company Description:
- Google is a multinational technology company that specializes in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware
- Google's mission is to "organize the world's information and make it universally accessible and useful"
- Google Play is a digital distribution service operated and developed by Google, serving as the official app store for the Android operating system
Company Specialties:
- Search
- Ads
- Mobile
- Android
- Online video
- Apps
- Machine learning
- Virtual reality
- Cloud
- Hardware
- Artificial intelligence
- YouTube
- And software
Company Website: https://www.google.com/
ASSUMPTION: Google is a well-established company with a strong global presence, offering numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level to senior (6+ years of experience)
Reporting Structure: This role reports directly to the Google Play Growth Marketing team and works cross-functionally with various teams within Google
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential career progression into senior management or leadership roles within the Google Play Growth Marketing team or other related areas within Google
- Opportunities to work on high-impact projects that drive growth and engagement for the Google Play Store
- Chance to collaborate with and learn from experienced professionals across various teams within Google
ASSUMPTION: This role offers significant opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 1600 Amphitheatre Parkway, Mountain View, CA 94043, US
Geographic Context:
- Mountain View is located in the heart of Silicon Valley, offering a vibrant tech industry and numerous networking opportunities
- The area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters
- Mountain View is home to numerous tech companies, startups, and venture capital firms
Work Schedule: Standard business hours (Monday - Friday, 9:00 AM - 5:00 PM), with potential flexibility for remote work or hybrid arrangements
ASSUMPTION: The Mountain View office offers a dynamic work environment with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter or HR representative
- Phone or video interview with the hiring manager or team members
- On-site interview at the Mountain View headquarters
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Cross-functional collaboration and stakeholder management
- Creativity and problem-solving skills
- Alignment with Google's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, data-driven approach, and creative problem-solving skills
- Be prepared to discuss your experience with behavioral marketing data and marketing operations
- Research Google's mission, values, and recent marketing campaigns to demonstrate your enthusiasm and understanding of the company
ATS Keywords: Growth Marketing, Product Marketing, Data Analysis, Campaign Optimization, Stakeholder Management, Promotional Campaigns, Content Sourcing, Behavioral Marketing, Marketing Operations, Financial Analytics, Testing Strategies
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant marketing experience and data-driven approach in their application materials.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Google Play Console
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should have experience with relevant marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Focus on the user
- Innovation
- Inclusion
- Integrity
- Collaboration
Work Style:
- Data-driven decision making
- Cross-functional collaboration
- Agile and adaptable
- Creative problem-solving
Self-Assessment Questions:
- Do you have a strong user-centric mindset, and can you demonstrate how you've used data to inform marketing strategies in the past?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with various teams to drive results?
- Can you provide examples of your creative problem-solving skills and how you've applied them to marketing challenges in the past?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to demonstrate their alignment with Google's values and work style.
⚠️ Potential Challenges
- Managing multiple cross-functional projects and stakeholders simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Balancing the need for data-driven decision making with the need for creative, innovative marketing campaigns
- Adapting to changes in the market and consumer behavior
ASSUMPTION: Candidates should be comfortable working in a fast-paced environment and be able to manage multiple priorities and stakeholders effectively.
📈 Similar Roles Comparison
- This role is focused on driving growth and engagement for the Google Play Store, whereas similar roles in other companies may focus on driving growth for specific apps or games within the store
- Google's large size and resources allow for more extensive marketing campaigns and a greater focus on data-driven decision making compared to smaller organizations
- Career progression in this role may involve moving into senior management or leadership positions within the Google Play Growth Marketing team or other related areas within Google
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other companies, and candidates should consider the specific aspects of the role and company culture when evaluating their fit for the position.
📝 Sample Projects
- Developing and executing a global marketing campaign to promote a new game launch on the Google Play Store, including cross-channel promotional offers and educational content
- Analyzing user data to identify trends and opportunities for targeted marketing campaigns, and developing testing strategies to optimize conversion rates and engagement
- Collaborating with designers, product marketing managers, product leads, and third-party agencies to create and scale promotional content for the Google Play Store, emails, and notifications
ASSUMPTION: These sample projects illustrate the data-driven, cross-functional, and creative nature of the role and provide insight into the types of projects candidates can expect to work on in this position.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Google Play Growth Marketing team, and how this role fits into the broader organization?
- How does the company support the professional growth and development of its employees, particularly in the marketing department?
- Can you provide examples of successful marketing campaigns that the Google Play team has executed in the past, and what made them successful?
- How does the company approach diversity, equity, and inclusion, and what initiatives are in place to support these values within the marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
ASSUMPTION: These questions are designed to help candidates better understand the team dynamics, company culture, and expectations for the role, allowing them to make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Google Careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience, data-driven approach, and creative problem-solving skills
- Prepare for phone or video screens and interviews by researching Google's mission, values, and recent marketing campaigns, and practicing your responses to common marketing and behavioral interview questions
- Follow up with the recruiter or hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If you receive an offer, carefully review the compensation package and benefits, and consider negotiating the salary and other components as appropriate
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
