Growth Marketing Manager, Integrated Payments

📌 Core Information

🔹 Job Title: Growth Marketing Manager, Integrated Payments

🔹 Company: Transact + CBORD

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of multi-channel, full-funnel marketing campaigns
• Collaboration with Sales and Product Marketing teams to align marketing with revenue goals
• Optimization of campaign performance using data-driven insights and A/B testing
• Project management and coordination of marketing calendar and resources
• Industry trend analysis and continuous refinement of messaging and outreach

ASSUMPTION: This role requires a strong background in growth marketing, demand generation, and account-based marketing (ABM) within the fintech, payments, or higher education industries.

📋 Key Responsibilities

✅ Design and execute strategic growth marketing initiatives to support the client lifecycle, focusing on multi-channel marketing campaigns

✅ Collaborate with Sales and Product Marketing teams to align marketing efforts with revenue goals and optimize campaign performance

✅ Own campaign performance metrics, including lead generation, MQL/SQL volume, lead-to-opportunity conversion, pipeline contribution, influenced revenue, and ROI

✅ Maintain regular reporting on campaign performance and insights to marketing and sales leadership

✅ Stay current on industry trends in higher education, fintech, and payments, bringing insights to continuously refine messaging and outreach

ASSUMPTION: This role involves a high degree of collaboration and cross-functional teamwork, requiring excellent communication and project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: 5+ years of marketing experience, preferably in demand generation/campaign management

Required Skills:

• Proven ability to work directly with clients and cross-functional teams in a highly collaborative environment
• Deep understanding of core marketing functions, campaign processes, and best practices
• Exceptional project/program management skills, ability to drive planning and ensure flawless execution
• Strong communicator with excellent verbal and written skills; comfortable presenting ideas and collaborating cross-functionally
• Proficient in HubSpot, D365, Monday.com, and other marketing automation or CRM tools

Preferred Skills:

• Background in fintech, payments, higher education, technology, or B2B/B2B2C marketing
• Self-starter with a proactive mindset—able to manage multiple projects independently in a fast-paced setting
• Creative thinker and problem-solver who looks beyond the task to identify ways to improve and innovate

ASSUMPTION: Candidates with experience in financial technology, payments, or higher education marketing are strongly preferred for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the fintech or higher education sectors)

Benefits:

• Flexible time off, including paid holidays and volunteer time
• Robust health, dental, and vision insurance plans on your first day of employment
• Comprehensive employee assistance program (EAP)
• Employer-paid life insurance/AD&D/short-term and long-term disability insurance
• Flexible spending account (FSA) or health savings account (HSA)
• Matched 401(k)
• Employee stock purchase plan

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as location, skills, and relevant experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on integrated payments and campus solutions for education, healthcare, and corporate markets

Company Size: 501-1,000 employees (As of April 2025)

Founded: 1992 (Transact), 1972 (CBORD)

Company Description:

• Transact + CBORD partners with institutions to help them make their campus experience mobile-centric, personal, and completely connected through transformative payments and credential-driven transactions and privileges
• Their open enterprise-class cloud platform enables mission-critical capabilities, translating into superior campus experiences, integration with every aspect of campus life, and richer institutional insight
• The company offers integrated tuition and fee payments, comprehensive dining and retail credential-driven transactions, configurable security and privilege management, and automated attendance and events

Company Specialties:

• Technology
• Education Tech
• Mobile Credential
• Campus ID
• Integrated Payments
• Mobile-centric
• Billing & Payments
• Campus Security
• Automation
• Credential Transaction
• Personalized Campus Solutions
• Campus Point of Sale
• Student Payroll
• Cashless Purchase
• Student ID Card
• and Campus Card

Company Website: http://www.transactcampus.com

ASSUMPTION: The company's focus on integrated payments and campus solutions makes it an attractive option for candidates interested in the fintech or higher education sectors.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with opportunities for growth and advancement within the marketing department

Reporting Structure: This role reports directly to the Senior Director of Marketing and works closely with Sales, Product Marketing, and Client Success teams

Work Arrangement: Remote (Solely), with flexibility for occasional on-site meetings or events as needed

Growth Opportunities:

• Potential advancement to a Senior Marketing Manager or Director role within the marketing department
• Expansion of responsibilities to include additional product lines or geographic regions
• Opportunities to mentor junior marketing team members and contribute to the development of their skills and careers

ASSUMPTION: This role offers significant opportunities for professional growth and development within the marketing department.

🌍 Location & Work Environment

Office Type: Remote (Solely), with no physical office location required for this role

Office Location(s): N/A (Remote)

Geographic Context:

• The United States, with a focus on the education, healthcare, and corporate markets
• No specific geographic requirements for this role, as it can be performed remotely from anywhere in the United States
• Occasional travel may be required for on-site meetings, events, or client visits

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work and occasional travel

ASSUMPTION: The remote work arrangement for this role allows for greater flexibility and work-life balance, while also expanding the potential candidate pool to include individuals from across the United States.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interviews with marketing and sales leadership
• Final interview with the Senior Director of Marketing to discuss the role's fit within the organization and answer any remaining questions
• Background check and reference checks, as needed

Key Assessment Areas:

• Marketing strategy and campaign planning
• Data-driven decision making and analytics
• Cross-functional team collaboration and communication
• Project management and organizational skills
• Industry knowledge and trends

Application Tips:

• Highlight relevant experience in growth marketing, demand generation, and account-based marketing within the fintech, payments, or higher education industries
• Tailor your resume and cover letter to emphasize your skills and experience in relation to the key responsibilities and required qualifications listed in the job description
• Prepare for behavioral and skills-based interview questions that focus on your marketing strategy, campaign planning, and data-driven decision-making abilities

ATS Keywords: Growth Marketing, Demand Generation, Account-Based Marketing, Campaign Management, Project Management, Data Analysis, Collaboration, Communication, Marketing Automation, CRM Tools, Creative Thinking, Problem Solving, Client Engagement, Performance Metrics, Digital Marketing, Email Marketing, Social Media Marketing

ASSUMPTION: Applicants should focus on demonstrating their relevant marketing experience and skills, as well as their ability to work collaboratively with cross-functional teams to drive campaign performance and business results.

🛠️ Tools & Technologies

• HubSpot
• D365
• Monday.com
• Other marketing automation or CRM tools

ASSUMPTION: Proficiency in HubSpot, D365, and Monday.com is preferred for this role, but candidates with experience in other marketing automation or CRM tools may also be considered.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Adaptable

Work Style:

• Data-driven and results-oriented
• Collaborative and cross-functional
• Adaptable and responsive to change
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you have a proven track record of driving campaign performance and business results in a growth marketing role within the fintech, payments, or higher education industries?
• Are you comfortable working collaboratively with cross-functional teams to align marketing efforts with revenue goals and optimize campaign performance?
• Do you have strong project management and organizational skills, with the ability to drive planning and ensure flawless execution of marketing initiatives?

ASSUMPTION: Candidates who are a strong cultural fit for the organization will demonstrate a customer-centric, innovative, and collaborative work style, with a focus on driving results and continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, dynamic environment
• Collaborating effectively with cross-functional teams, including Sales and Product Marketing, to align marketing efforts with revenue goals
• Staying current on industry trends and continuously refining messaging and outreach strategies
• Occasional travel requirements for on-site meetings, events, or client visits

ASSUMPTION: Candidates should be prepared to manage multiple projects and priorities, collaborate effectively with cross-functional teams, and adapt to a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on integrated payments and campus solutions for education, healthcare, and corporate markets, with a strong emphasis on growth marketing, demand generation, and account-based marketing
• Similar roles in the fintech or higher education sectors may focus on different product lines or geographic regions, but will share a common emphasis on driving campaign performance and business results through data-driven decision making and cross-functional team collaboration
• Career paths for this role may include advancement to a Senior Marketing Manager or Director role within the marketing department, or expansion of responsibilities to include additional product lines or geographic regions

ASSUMPTION: Candidates should be prepared to differentiate this role from similar positions in the fintech or higher education sectors, and to highlight their unique qualifications and experience in relation to the specific requirements of this position.

📝 Sample Projects

• Developing and executing a multi-channel, full-funnel marketing campaign to drive lead generation and pipeline contribution for a new integrated payments product launch
• Collaborating with the Sales and Product Marketing teams to create targeted ABM campaigns for strategic accounts and regions, focusing on account-based marketing strategies and tactics to drive qualified leads and closed-won deals
• Analyzing campaign performance data to identify trends and insights, and using those findings to optimize marketing efforts and improve ROI

ASSUMPTION: Candidates should be prepared to provide specific examples of their experience in developing and executing marketing campaigns, collaborating with cross-functional teams, and analyzing campaign performance data to drive business results.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• How does the marketing department collaborate with the Sales and Product Marketing teams to align marketing efforts with revenue goals and optimize campaign performance?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional growth and development of its marketing team members?
• What are the key challenges and opportunities facing the marketing department in the coming year, and how does this role contribute to addressing those challenges and capitalizing on those opportunities?

ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and their understanding of the organization's marketing department and its priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://transact-campus.breezy.hr/p/dc83a0717a6b-growth-marketing-manager-integrated-payments
• Tailor your resume and cover letter to emphasize your skills and experience in relation to the key responsibilities and required qualifications listed in the job description
• Prepare for behavioral and skills-based interview questions that focus on your marketing strategy, campaign planning, and data-driven decision-making abilities
• Research the company and its products and services to demonstrate your understanding of the organization and its priorities
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and to answer any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.