Growth Marketing Manager, Japan

📌 Core Information

🔹 Job Title: Growth Marketing Manager, Japan

🔹 Company: Stripe

🔹 Location: Tokyo, Japan

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: No (On-site)

🚀 Job Overview

Key aspects of this role include:

• Driving user conversion and growth in Japan
• Building and executing marketing strategies
• Designing and launching campaigns
• Collaborating with cross-functional teams
• Analyzing campaign performance and optimizing user experiences

ASSUMPTION: This role requires a strong understanding of the Japanese market and local consumer behavior.

📋 Key Responsibilities

✅ Drive conversion of new user signups in Japan

✅ Build a marketing plan to help users get started with Stripe

✅ Design and execute marketing experiments

✅ Set measures of success and oversee campaign performance

✅ Partner with local teams to understand funnel performance and user pain points

✅ Collaborate with Growth Data Science and Engineering teams to create personalized programs

✅ Work with Data Science and Analytics teams to develop data-driven analysis

✅ Maintain high-quality marketing creative and copy

✅ Be a strategic thinker, problem solver, and communicator

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of work experience, including 5+ years in a marketing role, 3+ years in self-serve funnel motions, and 3+ years working for a North American company in Japan

Required Skills:

• Proven track record in designing and launching campaigns
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Fluency in Japanese and English
• Experience with marketing automation tools

Preferred Skills:

• 10+ years of work experience
• Experience in technology industry marketing
• Experience in Fintech or B2B Software industries
• Experience working in a cross-functional growth team
• Experience creating and launching global campaigns

ASSUMPTION: Candidates with experience in the Japanese market and a strong understanding of local consumer behavior will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Growth Marketing Manager in Tokyo, the estimated salary range is ¥12,000,000 - ¥18,000,000 per year. This range is inclusive of base salary and annual bonus.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company matching
• Paid time off and company holidays
• Parental leave and family planning support
• Employee stock options

Working Hours: Full-time position with standard Japanese working hours (8:30 AM - 5:30 PM, Monday to Friday). Overtime may be required based on project needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Stripe operates in the technology, information, and internet industry, focusing on financial infrastructure for businesses.

Company Size: Stripe has 5,001-10,000 employees, providing ample opportunities for collaboration and growth.

Founded: Stripe was founded in 2010 and is headquartered in South San Francisco, California, with offices worldwide.

Company Description:

• Stripe is a financial infrastructure platform for businesses
• Millions of companies use Stripe to accept payments, grow their revenue, and accelerate new business opportunities
• Stripe aims to increase the GDP of the internet by making online commerce easy for everyone

Company Specialties:

• Payment processing and financial services
• Software development kits (SDKs) and APIs
• Global market expansion and currency conversion

Company Website: stripe.com

ASSUMPTION: Stripe's global presence and focus on innovation make it an attractive employer for growth-minded professionals.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to take on a leadership position in driving user growth and conversion in the Japanese market.

Reporting Structure: The Growth Marketing Manager will report directly to the Head of Growth Marketing, Japan.

Work Arrangement: This is an on-site position based in Tokyo, with the possibility of occasional remote work.

Growth Opportunities:

• Potential to expand the role's scope based on performance and market needs
• Opportunities to collaborate with cross-functional teams and learn from industry experts
• Possibility to take on additional responsibilities and advance within the organization

ASSUMPTION: This role offers significant growth potential for the right candidate, given Stripe's rapid expansion and commitment to employee development.

🌍 Location & Work Environment

Office Type: Stripe's Tokyo office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 1-5-8 Jingumae, Tokyo, Shibuya-ku 150-0001, Japan

Geographic Context:

• Tokyo is a major global city with a vibrant tech industry and a strong startup ecosystem
• The office is located in the trendy Harajuku district, offering easy access to public transportation, shopping, and dining options
• Tokyo's diverse culture and rich history provide ample opportunities for personal and professional growth

Work Schedule: Standard Japanese working hours (8:30 AM - 5:30 PM, Monday to Friday) with occasional overtime as needed.

ASSUMPTION: The work environment at Stripe's Tokyo office is dynamic, collaborative, and supportive of employee growth and success.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral and technical interviews with cross-functional team members
• Case study or project presentation to assess problem-solving skills and strategic thinking
• Final interview with the Head of Growth Marketing, Japan

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Communication and collaboration skills
• Cultural fit and alignment with Stripe's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Japanese market and local consumer behavior
• Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
• Follow up with the hiring manager after your interview to express your enthusiasm for the opportunity

ATS Keywords: Growth Marketing, Campaign Design, Data Analysis, User Experience, Marketing Strategy, Cross-Channel Marketing, Performance Measurement, Localization, Collaboration, Creative Copywriting, Experimentation, Problem Solving, Communication, Marketing Automation, Customer Insights, Scalable Programs

ASSUMPTION: The interview process at Stripe is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication platforms (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies required for this role may vary depending on the candidate's specific responsibilities and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Users first
• Global perspective
• Bias towards action
• Long-term impact
• Team over self

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and experimental
• Results-oriented and focused on impact

Self-Assessment Questions:

• How do you embody Stripe's user-first approach in your marketing strategies?
• How have you adapted your marketing approach to cater to diverse global markets?
• Can you provide an example of a time when you took initiative and drove meaningful impact in a marketing campaign?

ASSUMPTION: Stripe values candidates who demonstrate a strong alignment with their company values and a willingness to collaborate and learn in a dynamic, fast-paced environment.

⚠️ Potential Challenges

• Navigating the unique cultural and regulatory landscape of the Japanese market
• Managing multiple stakeholders and balancing competing priorities
• Adapting to a fast-paced, dynamic work environment
• Working with limited resources and tight deadlines

ASSUMPTION: These challenges can be overcome by leveraging strong communication skills, cultural sensitivity, and a data-driven approach to decision-making.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on driving user growth and conversion through self-serve funnel motions
• Stripe's global presence and focus on innovation set it apart from other companies in the Fintech and B2B Software industries
• This role offers significant growth potential and the opportunity to work with a diverse, international team

ASSUMPTION: Candidates with experience in similar roles at other companies may find the unique aspects of this position challenging but rewarding.

📝 Sample Projects

• Developing and executing a targeted email campaign to re-engage dormant users in Japan
• Analyzing user data to identify trends and optimize the onboarding process for new users
• Collaborating with the design team to create visually appealing and culturally relevant marketing materials for the Japanese market

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Growth Marketing Manager role at Stripe.

❓ Key Questions to Ask During Interview

• How does this role fit into Stripe's overall growth strategy for the Japanese market?
• What are the biggest challenges facing the Japanese market, and how can this role address them?
• How does Stripe support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does this role collaborate with other teams within Stripe, such as Product and Engineering?

ASSUMPTION: Asking thoughtful, informed questions demonstrates a candidate's interest in the role and commitment to driving success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
• Follow up with the hiring manager after your interview to express your enthusiasm for the opportunity
• If selected for the final round, prepare a case study or project presentation to demonstrate your problem-solving skills and strategic thinking

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.