📌 Core Information
🔹 Job Title: Growth Marketing Manager (Lifecycle Marketing)
🔹 Company: MongoDB
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (United States)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to engage users during onboarding and accelerate their time to value with MongoDB Atlas.
- Collaborating with cross-functional teams to optimize user experiences and drive monetization.
- Conducting market and customer analyses to uncover high-potential user segments and growth drivers.
- Working with Product Marketing and Product teams to align messaging and understand relevant product launches.
- Monitoring, analyzing, and reporting KPIs to ensure marketing initiatives reach revenue objectives.
ASSUMPTION: This role requires a strategic and data-driven mindset, with a strong focus on customer success and engagement.
📋 Key Responsibilities
✅ Developing and implementing marketing strategies to engage users during onboarding and accelerate their time to value with MongoDB Atlas.
✅ Collaborating with cross-functional teams to optimize user experiences and drive monetization.
✅ Conducting market and customer analyses to uncover high-potential user segments and growth drivers.
✅ Working with Product Marketing and Product teams to align messaging and understand relevant product launches.
✅ Monitoring, analyzing, and reporting KPIs to ensure marketing initiatives reach revenue objectives.
✅ Partnering with other growth marketers, Analytics, Marketing Operations, Growth Product, Developer Relations, Web, and Product Marketing to accelerate time to value and monetize MongoDB Atlas users through the creation of personalized digital and human-touch experiences.
✅ Collaborating closely with the Growth Product team to optimize user onboarding, engagement, and monetization, and continuously optimize programs and channels through new surface areas, experiments, and A/B tests.
✅ Taking experiments through the full journey of ideation, planning, content creation, launch, and iteration.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of B2D or B2B experience in growth marketing, ideally in SaaS/Self-Serve, with a focus on marketing to a technical audience.
Required Skills:
- Proven experience in dynamic, personalized messaging in the product and touch-points involving mediums such as email, in-product, SMS, and push notifications.
- Strong understanding of software development processes and methodologies.
- Deep understanding of how to drive customer engagement and monetization through value-based marketing.
- Experience crafting positioning, messaging, and value-oriented content that resonates with technical personas.
- Understanding of and appreciation for the big picture (market, customers, company) but also the details to successfully scale programs.
Preferred Skills:
- Experience with product-led growth strategies.
- Familiarity with marketing automation tools and analytics platforms.
ASSUMPTION: Candidates should have a strong background in growth marketing and a proven track record of driving customer engagement and monetization.
💰 Compensation & Benefits
Salary Range: MongoDB's base salary range for this role in the U.S. is: $76,000 - $149,000 USD per year. Compensation at the time of offer is unique to each candidate and based on a variety of factors such as skill set, experience, qualifications, and work location.
Benefits:
- Equity
- Participation in the Employee Stock Purchase Program
- Flexible Paid Time Off
- 20 Weeks Fully-Paid Gender-Neutral Parental Leave
- Fertility and Adoption Assistance
- 401(k) Plan
- Mental Health Counseling
- Access to Transgender-Inclusive Health Insurance Coverage
- Health Benefits Offerings
Working Hours: Full-time, remote work with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: MongoDB is a leading provider of developer data platforms, empowering innovators to create, transform, and disrupt industries by unleashing the power of software and data.
Company Size: MongoDB has over 7,000 employees worldwide, providing a large and diverse work environment.
Founded: MongoDB was founded in 2007 and is headquartered in New York, NY.
Company Description:
- MongoDB's mission is to empower innovators to create, transform, and disrupt industries by unleashing the power of software and data.
- The company provides a modern database platform that allows development teams to address the growing requirements for today's wide variety of modern applications, all in a unified and consistent user experience.
- MongoDB has tens of thousands of customers in over 100 countries and has been downloaded hundreds of millions of times since 2007.
Company Specialties:
- Open source
- Databases
- MongoDB
- And software developer
Company Website: www.mongodb.com
ASSUMPTION: MongoDB is a well-established company with a strong focus on innovation and empowering developers to build and deploy modern applications.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and collaboration skills.
Reporting Structure: The Growth Marketing Manager will report directly to the Senior Director of Growth Marketing and will work closely with cross-functional teams, including Product Management, Web, Product Marketing, Data Analytics, and Developer Relations.
Work Arrangement: This role is remote and based in the United States, with flexible working hours.
Growth Opportunities:
- Potential to grow within the Growth Marketing team or explore other opportunities within MongoDB's marketing organization.
- Chance to work on high-impact projects and drive significant business growth.
- Opportunity to learn and develop skills in a dynamic and innovative environment.
ASSUMPTION: This role offers significant growth potential and the chance to make a real impact on MongoDB's business success.
🌍 Location & Work Environment
Office Type: Remote work with occasional team meetings and events
Office Location(s): United States (remote)
Geographic Context:
- The United States offers a diverse range of work environments, from bustling cities to quiet suburbs, providing ample opportunities for candidates to find the perfect fit.
- The United States is home to a robust tech industry, with numerous networking and professional development opportunities.
- The United States offers a wide range of cultural, recreational, and entertainment options, ensuring a well-rounded work-life balance.
Work Schedule: Full-time, remote work with flexible hours
ASSUMPTION: Working remotely in the United States offers candidates the flexibility to balance work and personal responsibilities while still having access to a wide range of professional and cultural opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the senior director
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Collaboration and communication skills
- Customer-centric mindset and ability to understand user needs
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with MongoDB's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with growth marketing, customer engagement, and data-driven decision-making.
- Showcase your ability to think strategically and collaborate effectively with cross-functional teams.
- Demonstrate your understanding of MongoDB's products and the developer data platform.
ATS Keywords: Growth Marketing, Lifecycle Marketing, Customer Engagement, Data-Driven Decision Making, Collaboration, Problem Solving, Strategic Thinking, Content Creation, User Onboarding, Market Analysis, Technical Marketing, Communication, Adaptability, Ownership, Detail Orientation, Creativity
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, collaboration, and customer-centric skills, as well as their cultural fit with MongoDB's values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Analytics platforms (e.g., Google Analytics, Mixpanel)
- Email marketing tools (e.g., Mailchimp, SendGrid)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities within the Growth Marketing team.
👔 Cultural Fit Considerations
Company Values:
- Empower innovators to create, transform, and disrupt industries by unleashing the power of software and data.
- Provide a modern database platform that allows development teams to address the growing requirements for today's wide variety of modern applications, all in a unified and consistent user experience.
- Foster a culture of collaboration, innovation, and continuous learning.
Work Style:
- Data-driven and strategic
- Collaborative and cross-functional
- Customer-centric and user-focused
- Agile and adaptable
Self-Assessment Questions:
- How do you approach understanding and engaging with technical users to drive their time to value with a product?
- Can you describe a time when you had to adapt your marketing strategy due to changes in the market or customer behavior? How did you approach this challenge?
- How do you prioritize and manage multiple projects and deadlines in a dynamic and fast-paced environment?
ASSUMPTION: Candidates should be able to demonstrate their alignment with MongoDB's values and work style, as well as their ability to thrive in a dynamic and collaborative environment.
⚠️ Potential Challenges
- The role requires a high degree of collaboration and communication with cross-functional teams, which may present challenges in coordinating efforts and aligning priorities.
- The role involves working with technical users and understanding their needs, which may require a steep learning curve for candidates without a strong technical background.
- The role may require working with large datasets and complex analytics tools, which may present challenges for candidates without strong data analysis skills.
- The role may require working with multiple time zones and coordinating with remote team members, which may present challenges in communication and collaboration.
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them successfully.
📈 Similar Roles Comparison
- This role differs from other growth marketing roles in its focus on lifecycle marketing and customer engagement, rather than customer acquisition.
- This role requires a strong understanding of software development processes and methodologies, which may not be required in other growth marketing roles.
- This role offers significant growth potential and the chance to make a real impact on MongoDB's business success, which may not be available in other roles within the company.
ASSUMPTION: Candidates should understand the unique aspects of this role and how it compares to other growth marketing roles within the company and the industry.
📝 Sample Projects
- Developing and implementing a user onboarding campaign to accelerate time to value for new MongoDB Atlas users.
- Conducting market research to identify high-potential user segments and develop targeted marketing strategies to engage and monetize these users.
- Collaborating with the Growth Product team to optimize user experiences and drive monetization through new surface areas, experiments, and A/B tests.
ASSUMPTION: These sample projects illustrate the types of initiatives the Growth Marketing Manager may work on, but the specific projects may vary depending on the candidate's role and responsibilities within the team.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Growth Marketing team?
- How does the Growth Marketing team collaborate with other departments, such as Product Management and Developer Relations?
- What are the most significant challenges facing the Growth Marketing team currently, and how is the team addressing them?
- How does MongoDB support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and their understanding of the company's goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on growth marketing, customer engagement, and data-driven decision-making.
- Prepare for your interviews by researching MongoDB's products and understanding the developer data platform.
- If you are selected for an in-depth interview, be prepared to discuss your experience with growth marketing, customer engagement, and data-driven decision-making in more detail.
- After your final interview, follow up with the hiring manager to express your appreciation for the opportunity and reiterate your interest in the role. If you haven't heard back within a week, politely inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
