📌 Core Information
🔹 Job Title: Growth Marketing Manager, Offline
🔹 Company: Mochi Health
🔹 Location: San Francisco, CA
🔹 Job Type: On-site, Full-time
🔹 Category: Healthcare
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 3+ years
🔹 Remote Status: On-site (5 days/week)
🚀 Job Overview
Key aspects of this role include:
- Driving offline media strategy and execution for growth team
- Managing substantial media budget and vendor relationships
- Collaborating with cross-functional teams on integrated campaigns
- Evaluating campaign performance and optimizing for better results
ASSUMPTION: This role requires a strong background in offline marketing, with a focus on TV commercial production, to drive successful campaigns and meet numeric conversion goals.
📋 Key Responsibilities
✅ Drive all aspects of offline media strategy and execution for the growth team, including planning, vendor management, execution, reporting, analytics, and optimization
✅ Achieve numeric conversion goals at or below the target customer acquisition cost against an offline media budget in the $10’s of millions monthly
✅ Collaborate with the rest of the marketing team on integrated campaigns, and a coordinated messaging strategy
✅ Partner with analytics to evaluate ongoing campaign performance, including questions of attribution, and assess the results of creative or other testing
✅ Manage day to day relationships with offline media vendors and agencies to drive optimal performance
✅ Extract campaign and channel insights and transform them into actionable changes that will drive channel efficiencies and accelerate performance
ASSUMPTION: This role requires a high velocity of experimentation to develop learning that improves performance and a bias toward action to drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years in a performance-driven role with a proven track record planning and executing offline media channels, with strong experience overseeing TV commercial production preferred
Required Skills:
- Proven experience managing a substantial ($1m / month) media budget
- Strong quantitative, analytical, and problem-solving skills
- Excellent communication skills
- Ability to effectively manage multiple agencies and vendors
- Self-starter with comfort in a quickly changing startup environment
Preferred Skills:
- Experience with TV commercial production
- Familiarity with healthcare industry
ASSUMPTION: Candidates with a strong background in marketing principles and a passion for making a positive impact in the healthcare space are ideal for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year
Benefits:
- Comprehensive Health Coverage
- Financial Security (401k, life insurance)
- Time to Recharge (unlimited PTO, company holidays)
- Wellness First (mindfulness sessions, group workouts, fitness perks)
- Daily Fuel (unlimited espresso and matcha bar, lunch served 5 days a week)
- Connection & Community (team lunches, office hangs, offsite retreats)
- High-Impact Work (shaping the future of digital healthcare)
- Competitive Compensation (top-of-market salary, generous equity package)
- World-Class Team (thoughtful, driven professionals across various departments)
- Profitable & Explosive Growth (decision-making for long-term success, stability, and team/customer well-being)
Working Hours: 40 hours per week, with flexibility for a 5-day workweek on-site
ASSUMPTION: The salary range provided is a target for new hires and may vary based on job-related skills, experience, relevant education or training, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Mochi Health operates in the healthcare industry, specifically focusing on obesity medicine and weight loss solutions.
Company Size: Mochi Health has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Mochi Health was founded in 2022, making it a relatively new company with a strong focus on innovation and growth.
Company Description:
- Mochi Health is a pioneering force in obesity medicine, dedicated to building personalized, clinically-backed weight care solutions.
- The company offers one-on-one virtual care and proven pharmaceutical treatments, connecting patients with board-certified providers, dietitians, and a support team.
- Mochi Health's telehealth platform is designed to make care accessible to patients whenever and wherever they need it.
Company Specialties:
Company Website: https://bit.ly/join-mochi-homepage
ASSUMPTION: Mochi Health's focus on personalized care and innovative solutions sets it apart in the healthcare industry, providing an exciting environment for growth and impact.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3+ years of experience in offline marketing, seeking to grow their career in the healthcare industry.
Reporting Structure: The Growth Marketing Manager, Offline, reports directly to Mochi Health's Head of Growth.
Work Arrangement: This is an on-site role with a 5-day workweek, requiring presence in the San Francisco office.
Growth Opportunities:
- Expanding skills in offline marketing and campaign management
- Gaining experience in the healthcare industry and obesity medicine
- Potential for career advancement within the marketing department or the company as a whole
ASSUMPTION: This role offers significant growth potential for the right candidate, as Mochi Health continues to expand its services and impact in the healthcare industry.
🌍 Location & Work Environment
Office Type: Mochi Health's office is located in downtown San Francisco, providing a vibrant and dynamic work environment.
Office Location(s): 161 Natoma St, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a major city in California, known for its diverse culture, tech industry, and high cost of living.
- The downtown area is home to numerous tech companies, startups, and cultural attractions.
- The office is conveniently located near public transit, coffee shops, and other amenities.
Work Schedule: The work schedule is typically 9:00 AM to 5:00 PM, Monday through Friday, with flexibility for a 5-day workweek on-site.
ASSUMPTION: The downtown San Francisco location provides an ideal environment for collaboration and networking within the tech and healthcare industries.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Head of Growth
Key Assessment Areas:
- Offline marketing strategy and execution
- Budget management and vendor relationships
- Campaign performance evaluation and optimization
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience in offline marketing and campaign management
- Demonstrate a strong understanding of the healthcare industry and obesity medicine
- Showcase your ability to manage substantial media budgets and optimize campaign performance
- Tailor your resume and cover letter to emphasize your qualifications for this specific role
ATS Keywords: Offline marketing, media strategy, vendor management, campaign execution, analytics, optimization, customer acquisition cost, healthcare, obesity medicine, weight loss
ASSUMPTION: Mochi Health's application process is designed to assess candidates' skills and qualifications for the Growth Marketing Manager, Offline role, with a focus on offline marketing expertise and industry knowledge.
🛠️ Tools & Technologies
- Media planning and buying platforms (e.g., Google Ads, Facebook Ads, TV advertising platforms)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management software (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the company's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Innovation and continuous improvement
- Collaboration and teamwork
- Empathy and compassion
- Accountability and results-driven
Work Style:
- Fast-paced and dynamic startup environment
- Data-driven decision-making
- Cross-functional collaboration
- Strong focus on patient outcomes and satisfaction
- Continuous learning and professional development
Self-Assessment Questions:
- Do you have a proven track record in offline marketing and campaign management?
- Are you comfortable working in a fast-paced, dynamic startup environment?
- Do you have a strong understanding of the healthcare industry and obesity medicine?
- Are you able to manage substantial media budgets and optimize campaign performance?
- Do you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: Mochi Health values candidates who are passionate about making a positive impact in the healthcare industry, with a strong work ethic, and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a substantial media budget and achieving numeric conversion goals in a competitive market
- Balancing multiple agency and vendor relationships to drive optimal performance
- Adapting to a fast-paced, dynamic startup environment with a high velocity of experimentation
- Working in a high-cost-of-living area like San Francisco, with potential challenges in work-life balance
ASSUMPTION: These challenges can be overcome with strong analytical skills, a bias toward action, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on offline marketing for the healthcare industry, with a specific emphasis on obesity medicine and weight loss solutions
- Compared to other marketing roles, this position requires a strong background in offline marketing and campaign management, with a focus on TV commercial production
- Career paths in this role may lead to advancement within the marketing department or the company as a whole, with opportunities for growth and impact in the healthcare industry
ASSUMPTION: This role offers a unique opportunity for candidates with a strong background in offline marketing to make a significant impact in the healthcare industry, with potential for career growth and advancement.
📝 Sample Projects
- Developing and executing a comprehensive offline media strategy for a new weight loss product launch
- Managing vendor relationships and optimizing campaign performance for a national TV advertising campaign
- Analyzing campaign data and attribution to inform creative testing and channel optimization for a direct mail campaign
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Growth Marketing Manager, Offline, with a focus on offline marketing strategy, execution, and optimization.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as product, clinical, and operations?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Mochi Health support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to driving success at Mochi Health.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in offline marketing, campaign management, and the healthcare industry
- Prepare examples of your past campaign performance and optimization strategies
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
