📌 Core Information
- Job Title: Growth Marketing Manager: Referrals & Promotions
- Company: SimplePractice
- Location: Remote - Mexico
- Job Type: Full-Time
- Category: Marketing
- Date Posted: April 10, 2025
- Experience Level: 5-10 years
- Remote Status: Remote (Mexico)
🚀 Job Overview
Key aspects of this role include:
- Driving customer referral program engagement and acquisition.
- Developing and implementing promotional strategies to attract customers and maximize profitability.
- Collaborating with cross-functional teams to strategically position offers that engage users.
- Analyzing data to generate actionable insights and inform promotional pricing decisions.
ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and marketing expertise to optimize promotional initiatives and drive the success of the customer referral program.
📋 Key Responsibilities
- Referral Program Management: Maximize customer referral program engagement within the existing user base and referred user acquisition.
- Promotional Campaign Management: Develop promotional strategies, including subscription discounts, bundling, and limited-time offers, to attract customers and maximize profitability.
- Growth Experimentation: Oversee experiments to optimize existing referral channels and promotional tactics from ideation and planning to content creation, launch, measurement, and iteration.
- Strategic Planning: Create tactical briefs and user stories that translate high-level strategies into actionable plans, user flows, and technical specifications for seamless execution.
- Customer Insights: Utilize customer and market data to identify and engage specific user segments with targeted promotional offers that drive conversions.
- Data Analysis: Analyze sales data, acquisition metrics, and promotional ROI data to generate actionable insights and inform promotional pricing decisions.
- Team Collaboration: Work with various cross-functional teams, such as Product Management, Lifecycle Marketing, Partnerships, and Paid Media, to strategically position offers that engage users to take desired actions.
- Performance Analysis: Evaluate the effectiveness of promotional campaigns through post-promotion analysis and ROI measurement. Identify key learnings and best practices to improve future promotional initiatives.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Experience: 5+ years of experience in growth marketing, digital marketing, customer marketing, and/or product marketing, ideally in SaaS/Self-Serve, with a focus on digital channel optimization.
- Required Skills:
- Proven experience developing, managing, and iterating programs, and the ability to measure their effectiveness on the acquisition funnel.
- Ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward.
- Proactive, collaborative, and results-driven work style.
- Experience using marketing analytics tools (e.g., Google Analytics, Mixpanel, Tableau).
- Experience using a project management platform (e.g., Asana, Pivotal, Monday, or Jira).
- Experience with a customer referral platform is a big plus (e.g., Extole).
- Proficiency in data analysis tools and platforms (e.g., SQL) is a plus.
ASSUMPTION: Given the remote nature of this role, candidates should be comfortable working independently and collaborating virtually with teams across different time zones.
💰 Compensation & Benefits
- Salary Range: $120,000 - $160,000 USD per year (AI-estimated, based on industry standards for a Growth Marketing Manager with 5-10 years of experience in SaaS/Self-Serve)
- Benefits:
- Privatized Medical, Dental & Vision Coverage
- Work From Home stipend
- Flexible Time Off (FTO), wellbeing days, paid holidays, and Summer Fridays
- Monthly Meal Reimbursement
- Holiday Bonus, 15-day Aguinaldo
- Hybrid Work Schedule & Catered Lunch
- Relocation bonus for candidates joining from a different city
- Employee Resource Groups (ERGs)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
- Industry: SimplePractice operates in the Software Development industry, focusing on practice management solutions for health and wellness practitioners.
- Company Size: 201-500 employees
- Founded: 2012
- Company Description: SimplePractice is the 1 practice management solution for private practitioners, offering essential resources and news. They provide an all-in-one platform for practitioners to manage their practice and thrive as business owners.
- Company Specialties: EHR, therapy notes, online appointment scheduling, insurance billing, practice documentation, calendar, client portal, secure messaging, telehealth, secure payments, and more.
📊 Role Analysis
- Career Level: Mid-Senior level role, reporting directly to the Director of Growth Marketing.
- Reporting Structure: This role will manage one or more Growth Marketing Specialists and collaborate with various cross-functional teams.
- Work Arrangement: Hybrid work schedule, with catered lunch provided on-site days.
- Growth Opportunities: Potential growth opportunities include taking on more responsibilities within the Growth Marketing team or moving into a leadership role as the team expands.
🌍 Location & Work Environment
- Office Type: Hybrid work environment, with the option to work remotely from Mexico.
- Office Location(s): Santa Monica, California (headquarters)
- Geographic Context: Mexico offers a diverse culture, vibrant cities, and a growing tech industry. Working remotely allows for flexibility and a better work-life balance.
- Work Schedule: Flexible Time Off (FTO), wellbeing days, paid holidays, and Summer Fridays.
💼 Interview & Application Insights
- Typical Process: 1. Phone screen with HR to discuss the role and assess cultural fit. 2. Video call with the hiring manager to dive deeper into the role and responsibilities. 3. Case study presentation or take-home assignment to evaluate strategic thinking and problem-solving skills. 4. Final interview with the Director of Growth Marketing to discuss career growth and long-term goals.
- Key Assessment Areas: Strategic thinking, analytical skills, marketing expertise, and ability to work collaboratively with cross-functional teams.
- Application Tips:
- Tailor your resume and cover letter to highlight your experience in growth marketing, digital marketing, and customer marketing.
- Showcase your ability to drive results and optimize promotional initiatives.
- Demonstrate your proficiency in marketing analytics tools and data analysis.
🛠️ Tools & Technologies
- Google Analytics
- Mixpanel
- Tableau
- Asana (or similar project management platform)
- Extole (or similar referral platform)
- SQL (or similar data analysis tools)
👔 Cultural Fit Considerations
- Company Values: SimplePractice values innovation, collaboration, and customer focus. They prioritize creating a diverse, inclusive, and supportive work environment.
- Work Style: SimplePractice encourages a proactive, collaborative, and results-driven work style. They value employees who can work independently and manage their time effectively in a remote setting.
⚠️ Potential Challenges
- Language Barrier: While the role requires proficiency in English, candidates may face communication challenges due to language barriers with some team members or clients.
- Time Zone Differences: Working remotely with a team based in California may require adjusting to different time zones and coordinating meetings accordingly.
- Cultural Differences: Working in a remote, multicultural environment may present unique challenges in communication and collaboration.
📈 Similar Roles Comparison
- Product Marketing Manager: Both roles focus on driving customer acquisition and engagement through strategic marketing initiatives. However, the Product Marketing Manager role is more focused on product positioning, messaging, and go-to-market strategies.
- Customer Success Manager: While both roles aim to drive customer engagement and retention, the Customer Success Manager role is more focused on customer onboarding, support, and account management.
📝 Sample Projects
- Referral Program Optimization: Develop and implement strategies to maximize customer referral program engagement and acquisition, such as targeted promotions, incentives, and communication campaigns.
- Promotional Campaign Analysis: Analyze the performance of promotional campaigns to identify trends, optimize pricing, and improve ROI. Develop data-driven recommendations to inform future promotional strategies.
- Cross-Functional Collaboration: Collaborate with cross-functional teams, such as Product Management and Paid Media, to strategically position offers that engage users and drive desired actions, such as upgrades or referrals.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall growth strategy of SimplePractice?
- What are the most significant challenges facing the Growth Marketing team currently, and how can this role help address them?
- How does SimplePractice support the professional development and growth of its employees?
- What is the team's approach to remote work and collaboration, and how does it ensure effective communication and productivity?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://www.simplepractice.com/careers-list/?gh_jid=5498688004).
- Tailor your resume and cover letter to highlight your experience in growth marketing, digital marketing, and customer marketing.
- Prepare a case study or take-home assignment demonstrating your strategic thinking and problem-solving skills.
- Follow up with the hiring manager after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
