📌 Core Information
🔹 Job Title: Growth Marketing Manager, Retail
🔹 Company: Better
🔹 Location: Remote
🔹 Job Type: Regular
🔹 Category: Financial Services
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Serving as the primary liaison with distributed retail sales to ensure lead volume, conversion, and budget targets are met.
- Maintaining a pipeline of new affiliates, lead partners, and platforms to onboard.
- Overseeing affiliate management to optimize performance and growth.
- Leveraging AI and automation for performance marketing objectives.
- Acting as backup support for the Sr. Manager, Paid Media.
- Staying current on industry trends and sharing insights with the wider team.
ASSUMPTION: This role requires a high level of cross-functional collaboration and a strong understanding of the mortgage industry and its trends.
📋 Key Responsibilities
✅ Serve as the primary liaison with distributed retail sales to ensure lead volume, conversion, and budget targets are met.
✅ Maintain a pipeline of new affiliates, lead partners, and platforms to onboard, ensuring at least 4 new sources launch each month.
✅ Oversee affiliate management to ensure performance targets are met, optimizing for conversion and growth.
✅ Deliver ROI-positive AI and automation initiatives within your area of focus for performance marketing objectives.
✅ Act as backup support for the Sr. Manager, Paid Media, who oversees paid digital channels.
✅ Stay current on the use of AI in marketing, performance marketing and paid media trends, mortgage industry and competitor trends, and share relevant insights with the wider team.
ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and a strong ability to communicate findings effectively to cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field (or equivalent experience) is preferred but not required.
Experience: 5+ years of hands-on experience in paid media and lead generation within the mortgage industry (required).
Required Skills:
- Proven success in affiliate management and multi-channel campaign execution (affiliate, email, PPC, social, display, native, video, CTV).
- Experience in leveraging AI and automation to improve marketing and operational processes.
- Strong analytical and problem-solving skills, with demonstrated ability to optimize lead-generation campaigns against volume and conversion KPIs.
- Excellent communication skills for collaborating with sales teams and cross-functional partners.
- Ability to thrive in a fast-paced environment with minimal supervision, prioritizing tasks effectively to meet deadlines.
Preferred Skills:
- Experience with specific AI and automation tools used in marketing.
- Familiarity with the mortgage industry and its unique challenges.
ASSUMPTION: While not explicitly stated, experience with specific AI and automation tools and familiarity with the mortgage industry would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (AI-estimated, based on role, experience level, and location)
Benefits:
- Benefits eligibility effective DAY ONE
- $0 medical plan premium offering coverage nationwide paired with our Health Savings Account that includes an employer contribution
- Flexible PTO
- Immediate virtual mental health support by licensed therapists for employees and their eligible dependents age 6 and up
- Personalized care for every fertility and family care journey for employees and their partner
- Dependent care benefits and commuter benefits, both with a company match
- Discount programs and perks including pet insurance
- Daily lunch stipend for meals while in the office
- Monthly social events
- NYC HQ Oculus discounts
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM ET, with flexibility for remote work
ASSUMPTION: The salary range provided is an AI-estimate based on industry standards for a role of this level and location. The actual salary offered may vary based on the candidate's experience and expertise.
📌 Applicant Insights
🔍 Company Context
Industry: Better is a digital-first homeownership company that offers mortgage, real estate, title, and homeowners insurance services. It is a fast-growing fintech company that has raised over $400M in equity capital since its founding in 2016.
Company Size: Better has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the market.
Founded: 2016
Company Description:
- Better is committed to making homeownership simpler, faster, and more accessible.
- It offers a range of services, including mortgage, real estate, title, and homeowners insurance.
- Better has funded over $100B in home loans and provided over $25B in cumulative coverage through its insurance divisions.
Company Specialties:
- Mortgage
- Fintech
- Real Estate and Tech
Company Website: www.better.com
ASSUMPTION: Better is a well-established company in the fintech industry with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Mid-level to senior-level role, with potential for growth and advancement within the marketing department.
Reporting Structure: This role reports directly to the Senior Manager, Growth Marketing.
Work Arrangement: Remote, with the option to work from the company's NYC headquarters if desired.
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing department.
- Opportunities to work on high-impact projects and initiatives that drive business growth.
- Chance to learn and develop skills in AI and automation for marketing.
ASSUMPTION: This role offers significant opportunities for growth and development within a dynamic and fast-growing company.
🌍 Location & Work Environment
Office Type: Better's headquarters is located in New York City, with remote work options available.
Office Location(s): 1 World Trade Center, New York, NY, Floor 80
Geographic Context:
- New York City is a major financial hub with a diverse and vibrant job market.
- The cost of living in NYC is high, but the city offers numerous cultural, entertainment, and professional networking opportunities.
- Better's remote work option allows for greater flexibility and a wider talent pool.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM ET, with flexibility for remote work
ASSUMPTION: Better's remote work option allows for greater flexibility and a wider talent pool, while its NYC headquarters provides access to a major financial hub and its associated opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the marketing team
- Final interview with the Senior Manager, Growth Marketing
- Background check and offer extension
Key Assessment Areas:
- Industry knowledge and experience
- AI and automation skills
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with Better's mission and values
Application Tips:
- Highlight relevant industry experience and achievements in your resume.
- Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills.
- Research Better's mission, values, and recent projects to demonstrate your understanding of the company and its goals.
ATS Keywords: Growth Marketing, Retail Sales, Affiliate Management, Paid Media, AI, Automation, Mortgage Industry, Lead Generation, Performance Marketing
ASSUMPTION: Better's interview process is designed to assess candidates' skills, experience, and cultural fit, with a strong focus on problem-solving and communication abilities.
🛠️ Tools & Technologies
- AI and automation tools for marketing (e.g., marketing automation platforms, AI-driven analytics tools)
- CRM and marketing analytics software (e.g., Salesforce, Google Analytics)
- Paid media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Affiliate marketing platforms (e.g., CJ Affiliate, Impact Radius)
ASSUMPTION: The specific tools and technologies used in this role may vary, but candidates with experience in AI and automation tools for marketing, CRM, and paid media platforms will be well-positioned for success.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Accountable
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and cross-functional
- Results-oriented and focused on driving business growth
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have experience working collaboratively with cross-functional teams?
- Are you results-oriented and focused on driving business growth?
ASSUMPTION: Better values candidates who are customer-centric, data-driven, innovative, collaborative, and accountable, with a strong work ethic and a results-oriented mindset.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or slower-paced work environment.
- The mortgage industry can be complex and competitive, requiring a strong understanding of its unique challenges and trends.
- Balancing multiple responsibilities, including retail sales growth, affiliate management, AI and automation initiatives, and paid digital support, may be challenging for candidates who struggle with prioritization and time management.
- Working remotely may present challenges for candidates who prefer an in-office work environment or struggle with remote work distractions.
ASSUMPTION: These potential challenges highlight the importance of self-assessment and careful consideration of one's work style, preferences, and skills when applying for this role.
📈 Similar Roles Comparison
- This role is unique in its focus on the mortgage industry and its requirement for a strong background in affiliate management and paid media.
- Compared to other growth marketing roles, this position places a greater emphasis on industry-specific knowledge and experience.
- Career progression in this role may lead to opportunities in mortgage industry-specific marketing or leadership positions.
ASSUMPTION: This role offers a unique opportunity for candidates with a strong background in the mortgage industry and affiliate management to drive growth and innovation in a dynamic and fast-growing company.
📝 Sample Projects
- Developing and executing a comprehensive affiliate onboarding strategy to launch 4+ new sources each month.
- Optimizing affiliate performance and growth through data-driven analysis and strategic decision-making.
- Leveraging AI and automation to improve lead-generation campaign performance and drive business growth.
ASSUMPTION: These sample projects highlight the data-driven, innovative, and collaborative nature of this role, as well as its focus on driving business growth through strategic decision-making and AI-first initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the growth marketing department?
- How does Better support the professional development and growth of its employees?
- What are the most pressing challenges facing the mortgage industry, and how is Better positioned to address them?
- How does Better approach AI and automation in marketing, and what opportunities are there for growth and innovation in this area?
- What is the work-life balance like for employees in this role, and how does Better support remote work?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant industry experience and achievements, with a focus on the mortgage industry, affiliate management, and paid media.
- Prepare a cover letter that demonstrates your understanding of Better's mission, values, and recent projects, and explains how your skills and experience make you a strong fit for this role.
- If applicable, prepare examples or a portfolio showcasing your AI and automation skills, as well as your ability to drive business growth through strategic decision-making.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
