Growth Marketing Manager ( Senior )

📌 Core Information

🔹 Job Title: Growth Marketing Manager (Senior)

🔹 Company: Flintex Consulting Pte Ltd

🔹 Location: Singapore

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing campaigns across digital channels to drive user acquisition, retention, and revenue growth
• Analyzing data and performance metrics to optimize campaigns and improve funnel performance
• Collaborating with cross-functional teams to align growth efforts with broader company objectives
• Managing and mentoring a team of marketers
• Staying updated with industry trends and emerging technologies to drive innovation and experimentation

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in managing digital marketing campaigns to drive business growth.

📋 Key Responsibilities

✅ Identify and implement digital growth strategies for the business

✅ Develop and execute strategic marketing campaigns to drive user acquisition, retention, and revenue growth across all digital channels and consumer touchpoints

✅ Utilize data analytics and performance metrics to optimize marketing campaigns and drive continuous improvement across the funnel

✅ Oversee ad developments, testing, and analysis for performance optimization

✅ Collaborate with cross-functional teams to ensure alignment on growth efforts with broader company objectives

✅ Prepare and present forecasts and regular reports on growth performances to senior management

✅ Conduct market research and competitive analysis to identify new growth opportunities and stay ahead of industry trends

✅ Lead and mentor a team of marketers, providing guidance, support, and professional development opportunities

✅ Stay abreast of emerging technologies and best practices in growth marketing, and leverage insights to drive innovation and experimentation

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring a well-rounded marketing professional.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field

Experience: Minimum of 5 years of experience in growth marketing or digital marketing roles

Required Skills:

• Expertise in digital marketing channels, including Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, and SEO
• Strong analytical skills and proficiency in data analysis tools and techniques
• Familiarity with acquisition analysis, A/B testing, and ad fraud detection
• Knowledge of CRM tools, marketing automation setup, and SEO tools
• Expertise with Google Analytics, performance dashboards, and basic SQL
• Excellent communication and collaboration skills, with the ability to influence and align cross-functional teams

Preferred Skills:

• Past experiences managing teams of 1-2 members
• Passion for mobile performance marketing with a keen interest in staying ahead of industry trends
• Knowledge of traditional marketing

ASSUMPTION: Candidates should have a strong background in digital marketing and a proven track record of driving successful optimizations to reach and engage customers through digital marketing acquisition and conversion.

💰 Compensation & Benefits

Salary Range: SGD 7000 - SGD 8000 per month

Benefits:

• Not specified

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level marketing role in Singapore. Benefits may include standard employee perks, but specific details are not provided in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees

Founded: 2017

Company Description:

• Flintex Consulting is a leading recruitment agency in Singapore, specializing in various sectors such as Technology, BFSI, Human Resource & Administration, Engineering & Manufacturing, Sales & Marketing, Finance & Accounting
• The company focuses on matching individual job candidates with suitable employment opportunities and assisting companies in finding the right employees to drive their business
• Flintex Consulting utilizes an efficient, systematic, and ultra-precise recruitment method that surpasses industry standards

Company Specialties:

• IT Recruitments
• Staff Augmentation
• Contract Staffing
• Salary Advisory
• Temporary Hiring
• Executive Search
• Project based Search
• RPO
• Payroll Services
• Work Pass Application
• Leadership Hiring
• Trainings

Company Website: flintex.com.sg

ASSUMPTION: Flintex Consulting is a well-established recruitment agency with a strong focus on providing valuable insights to both candidates and companies to maximize their recruitment efforts.

📊 Role Analysis

Career Level: Senior-level marketing role with potential for team leadership and growth opportunities

Reporting Structure: This role may report directly to the head of marketing or a similar senior-level position

Work Arrangement: On-site, full-time position with standard working hours

Growth Opportunities:

• Potential to lead and mentor a team of marketers
• Opportunities to drive innovation and experimentation in growth marketing
• Possibility to advance to a more senior role within the marketing department or the company

ASSUMPTION: This role offers growth opportunities in terms of team leadership, skill development, and potential career advancement within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 10 Anson Road, #10-11, International Plaza, Singapore 079903

Geographic Context:

• Singapore is a global business hub with a multicultural environment
• The office is located in the Central Business District (CBD), offering easy access to public transportation and amenities
• The city-state has a tropical climate with high humidity and temperatures ranging from 25 to 32°C (77 to 90°F) throughout the year

Work Schedule: Standard working hours, Monday to Friday, with the possibility of occasional overtime or weekend work depending on project demands

ASSUMPTION: The work environment is a professional corporate setting with a diverse and multicultural team. The office location offers convenient access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with senior management or other relevant stakeholders

Key Assessment Areas:

• Digital marketing expertise and experience
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Leadership and team management abilities
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements
• Demonstrate your understanding of the role and the company by showing how your skills and experience match the required qualifications
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and adaptability

ATS Keywords: Digital marketing, growth marketing, campaign management, data analysis, team leadership, marketing strategy, user acquisition, revenue growth, cross-functional collaboration, industry trends

ASSUMPTION: The application process may vary depending on the company's specific hiring practices and the volume of applicants. However, it is essential to tailor your application materials and prepare for a comprehensive interview process that focuses on your digital marketing expertise and leadership abilities.

🛠️ Tools & Technologies

• CRM tools (e.g., Salesforce, HubSpot, Zoho CRM)
• Marketing automation platforms (e.g., Marketo, Pardot, ActiveCampaign)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Paid advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise. However, a strong background in digital marketing and relevant tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Matching: Focusing on finding the right fit for both candidates and companies
• Guiding: Providing valuable insights and support throughout the recruitment process
• Placing: Successfully connecting candidates with suitable employment opportunities

Work Style:

• Collaborative: Working closely with cross-functional teams to align growth efforts with broader company objectives
• Data-driven: Utilizing data analytics and performance metrics to optimize marketing campaigns and drive continuous improvement
• Innovative: Staying updated with industry trends and emerging technologies to drive experimentation and growth

Self-Assessment Questions:

• Do you have a proven track record of driving successful optimizations to reach and engage customers through digital marketing acquisition and conversion?
• Are you comfortable working in a collaborative, data-driven environment and leading a team of marketers?
• Do you have a strong passion for mobile performance marketing and staying ahead of industry trends?

ASSUMPTION: Candidates should assess their fit with the company's values and work style by considering their experience, skills, and preferences in relation to the required qualifications and the company's culture.

⚠️ Potential Challenges

• Managing a team of marketers with varying levels of experience and expertise
• Balancing strategic planning with hands-on campaign management
• Keeping up with the fast-paced and ever-evolving digital marketing landscape
• Adapting to the unique recruitment practices and culture of a staffing and recruiting agency

ASSUMPTION: These potential challenges require a well-rounded marketing professional with strong leadership, analytical, and adaptability skills to succeed in this role.

📈 Similar Roles Comparison

• This role differs from other marketing positions in its focus on growth marketing and driving business growth through digital channels
• Industry-specific context: The staffing and recruiting industry requires a strong understanding of both the candidate and client markets to successfully match job seekers with suitable employment opportunities
• Career path comparison: This role offers growth opportunities in terms of team leadership, skill development, and potential career advancement within the marketing department or the company

ASSUMPTION: Candidates should consider the unique aspects of this role and the industry-specific context when comparing it to other marketing positions.

📝 Sample Projects

• Developing and executing a multi-channel digital marketing campaign to drive user acquisition and revenue growth for a new product launch
• Conducting a competitive analysis and market research to identify new growth opportunities in the digital marketing landscape
• Optimizing ad developments, testing, and analysis to improve campaign performance and maximize return on investment

ASSUMPTION: These sample projects demonstrate the strategic, analytical, and hands-on aspects of the role, requiring a well-rounded marketing professional with a strong background in digital marketing.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing team structure and how this role fits within it?
• What are the most significant challenges facing the marketing department, and how can this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company approach innovation and experimentation in growth marketing?

ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company's approach to growth marketing, enabling them to assess their fit and prepare for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and adaptability
• Follow up with the hiring manager or HR representative within one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.