Growth Marketing Manager ( Senior )

📌 Core Information

🔹 Job Title: Growth Marketing Manager (Senior)

🔹 Company: Flintex Consulting Pte Ltd

🔹 Location: Singapore

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing campaigns across digital channels to drive user acquisition, retention, and revenue growth
• Analyzing data and performance metrics to optimize marketing campaigns and drive continuous improvement
• Collaborating with cross-functional teams to ensure alignment on growth efforts with broader company objectives
• Managing and mentoring a team of marketers, providing guidance, support, and professional development opportunities
• Staying abreast of emerging technologies and best practices in growth marketing to drive innovation and experimentation

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have a proven track record in driving successful optimizations to reach and engage customers through digital marketing acquisition and conversion.

📋 Key Responsibilities

✅ Identify and implement digital growth strategies for the business

✅ Develop and execute strategic marketing campaigns to drive user acquisition, retention, and revenue growth across all digital channels and consumer touchpoints

✅ Utilize data analytics and performance metrics to optimize marketing campaigns and drive continuous improvement across the funnel

✅ Oversee ad developments, testing, and analysis for performance optimization

✅ Collaborate with cross-functional teams to ensure alignment on growth efforts with broader company objectives

✅ Prepare and present forecasts and regular reports on growth performances to senior management

✅ Conduct market research and competitive analysis to identify new growth opportunities and stay ahead of industry trends

✅ Lead and mentor a team of marketers, providing guidance, support, and professional development opportunities

✅ Stay abreast of emerging technologies and best practices in growth marketing, and leverage insights to drive innovation and experimentation

ASSUMPTION: The responsibilities listed above are essential for driving business growth and require a well-rounded marketing professional with strong analytical and leadership skills.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field

Experience: Minimum of 5 years of experience in growth marketing or digital marketing roles

Required Skills:

• Expertise in Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, and SEO
• Expertise with Google Analytics, performance dashboards, and basic SQL
• Familiarity with acquisition analysis, A/B testing, and ad fraud detection
• Strong analytical skills and proficiency in data analysis tools and techniques
• Excellent communication and collaboration skills, with the ability to influence and align cross-functional teams

Preferred Skills:

• Knowledge of traditional marketing

ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates should have a strong foundation in digital marketing and a proven track record of driving growth through data-driven strategies.

💰 Compensation & Benefits

Salary Range: SGD 7,000 - SGD 8,000 per month

Benefits:

• Competitive salary package
• Performance-based bonuses
• Opportunities for professional growth and development
• Health insurance and other employee benefits (not specified)

Working Hours: Full-time, 40 hours per week (specific hours not mentioned)

ASSUMPTION: The salary range provided is based on industry standards for mid-senior level marketing roles in Singapore. Benefits may include health insurance, retirement plans, and other employee perks, but specific details were not provided in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Flintex Consulting specializes in various sectors, including Technology, BFSI, Human Resource & Administration, Engineering & Manufacturing, Sales & Marketing, Finance & Accounting.

Company Size: 11-50 employees. As a mid-sized company, Flintex Consulting offers a more personal work environment with opportunities for growth and advancement.

Founded: 2017. Flintex Consulting has been operating for nearly 8 years, providing ample time for the company to establish its reputation and grow its client base.

Company Description:

• Flintex Consulting is a leading recruitment agency in Singapore, focusing on matching job candidates with suitable employment opportunities
• The company specializes in various sectors and offers a wide range of services, including IT recruitments, staff augmentation, contract staffing, salary advisory, temporary hiring, executive search, project-based search, RPO, payroll services, work pass application, leadership hiring, and trainings
• Flintex Consulting utilizes an efficient, systematic, and ultra-precise recruitment method that surpasses industry standards, ensuring fruitful careers rather than short-term jobs and placements

Company Specialties:

• IT Recruitments
• Staff Augmentation
• Contract Staffing
• Salary Advisory
• Temporary Hiring
• Executive Search
• Project based Search
• RPO
• Payroll Services
• Work Pass Application
• Leadership Hiring
• Trainings

Company Website: https://flintex.com.sg/

ASSUMPTION: Flintex Consulting is a well-established recruitment agency with a strong focus on providing value to both job candidates and companies seeking employees. The company's wide range of specialties and services enable it to cater to the diverse needs of its clients.

📊 Role Analysis

Career Level: Mid-Senior level. This role is suitable for experienced marketing professionals looking to take on more responsibility and drive business growth through data-driven strategies.

Reporting Structure: The Growth Marketing Manager will report directly to the company's management team and collaborate with various cross-functional teams, including sales, product, and engineering.

Work Arrangement: On-site. This role requires regular on-site presence to facilitate collaboration and communication with the team and other departments.

Growth Opportunities:

• Advancement to a leadership or management role within the marketing department
• Expansion of responsibilities to include additional marketing channels or functions
• Opportunities to work on high-impact projects and drive significant business growth

ASSUMPTION: The Growth Marketing Manager role offers ample opportunities for professional growth and development, as the company values internal promotions and provides opportunities for employees to take on more responsibility and expand their skill sets.

🌍 Location & Work Environment

Office Type: Corporate office. Flintex Consulting's office is located in a professional building, providing a modern and collaborative work environment.

Office Location(s): 10 Anson Road, #10-11, International Plaza, Singapore 079903

Geographic Context:

• Singapore is a global hub for business, finance, and technology, offering ample opportunities for networking and professional growth
• The office is located in the Central Business District (CBD), providing easy access to public transportation, shopping, and dining options
• The CBD is known for its vibrant atmosphere, with numerous events, conferences, and cultural attractions

Work Schedule: Full-time, Monday to Friday, with flexible hours to accommodate team meetings and project deadlines (specific hours not mentioned)

ASSUMPTION: The office environment at Flintex Consulting is designed to foster collaboration and innovation, with modern facilities and amenities to support employee productivity and well-being. The location in the CBD offers numerous advantages, including easy access to public transportation, shopping, and dining options, as well as a vibrant atmosphere with numerous cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• On-site interview with the marketing team and other relevant stakeholders
• Final interview with the company's management team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Leadership and team management skills
• Industry knowledge and marketing expertise

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the company and its mission by researching Flintex Consulting and its services
• Prepare examples of your past marketing campaigns and their results to showcase your expertise and achievements
• Be ready to discuss your approach to data analysis and optimization, as well as your experience with marketing automation tools

ATS Keywords: Growth Marketing, Digital Marketing, Data Analytics, SEO, SEM, Email Marketing, Social Media, CRM Systems, Paid Search, Paid Social, Display Advertising, Retargeting, Affiliate Marketing, CRO, Google Analytics, A/B Testing, Team Management

ASSUMPTION: The interview process at Flintex Consulting is designed to assess the candidate's strategic thinking, analytical skills, communication, and leadership abilities, as well as their industry knowledge and marketing expertise. Applicants should be prepared to discuss their past experiences and achievements in detail and provide specific examples of their problem-solving skills and data-driven decision-making.

🛠️ Tools & Technologies

• Google Analytics
• Marketing automation tools (not specified)
• CRM systems (not specified)
• SEO and SEM tools (not specified)
• Basic SQL

ASSUMPTION: The tools and technologies listed above are essential for success in the Growth Marketing Manager role. Candidates should have experience with these tools and be comfortable using them to analyze data, optimize marketing campaigns, and drive business growth.

👔 Cultural Fit Considerations

Company Values:

• Matching: Flintex Consulting specializes in matching job candidates with suitable employment opportunities, focusing on long-term career growth rather than short-term placements
• Guiding: The company provides valuable insight to candidates and companies to maximize their recruitment efforts, offering mentorship and guidance throughout the process
• Placing: Flintex Consulting aims to provide the best-suited jobs to its candidates, ensuring a successful and fulfilling career

Work Style:

• Collaborative: The company fosters a collaborative work environment, encouraging teamwork and cross-functional collaboration
• Data-driven: Flintex Consulting relies on data and analytics to inform its recruitment strategies and drive business growth
• Innovative: The company values innovation and experimentation, continually seeking new ways to improve its services and offerings

Self-Assessment Questions:

• Do you have a proven track record of driving successful optimizations to reach and engage customers through digital marketing acquisition and conversion?
• Are you comfortable working in a collaborative, data-driven environment and using data to inform your marketing strategies?
• Do you have strong leadership and team management skills, with experience mentoring and developing junior team members?

ASSUMPTION: Flintex Consulting values candidates who are a strong cultural fit, with a focus on collaboration, data-driven decision-making, and innovation. Applicants should assess their alignment with the company's values and work style before applying to ensure a successful and fulfilling career.

⚠️ Potential Challenges

• Managing and optimizing digital marketing campaigns across multiple channels, requiring strong organizational skills and attention to detail
• Analyzing and interpreting data to identify trends and make data-driven decisions, demanding strong analytical skills and proficiency in data analysis tools
• Collaborating with cross-functional teams to ensure alignment on growth efforts with broader company objectives, requiring excellent communication and collaboration skills
• Staying up-to-date with emerging technologies and best practices in growth marketing, necessitating continuous learning and professional development

ASSUMPTION: The Growth Marketing Manager role presents several challenges, including managing multiple marketing channels, analyzing data, collaborating with cross-functional teams, and staying current with industry trends. Candidates should be prepared to tackle these challenges head-on and demonstrate their ability to succeed in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Growth Marketing Manager focuses primarily on digital channels and data-driven strategies to drive business growth
• This role requires a strong understanding of various digital marketing channels, including paid search, paid social, display advertising, retargeting, and affiliate marketing
• Career progression in this role may lead to leadership or management positions within the marketing department, with opportunities to expand responsibilities and drive significant business growth

ASSUMPTION: The Growth Marketing Manager role is distinct from traditional marketing roles, with a focus on digital channels and data-driven strategies. Candidates should have a strong understanding of various digital marketing channels and be prepared to leverage data and analytics to drive business growth.

📝 Sample Projects

• Developing and executing a targeted social media campaign to drive user acquisition and engagement
• Analyzing customer data to identify trends and optimize marketing campaigns for better conversion rates
• Collaborating with the product team to launch a new feature or product, creating a comprehensive marketing strategy to drive adoption and usage

ASSUMPTION: The sample projects listed above are representative of the types of initiatives the Growth Marketing Manager may be responsible for, requiring a strong understanding of digital marketing channels, data analysis, and collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does Flintex Consulting support the professional growth and development of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Flintex Consulting approach collaboration and communication with its clients and partners?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the company, and its culture. Applicants should ask thoughtful and insightful questions to demonstrate their interest in the position and their commitment to driving business growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in digital marketing, data analysis, and team management
• Prepare examples of your past marketing campaigns and their results to showcase your expertise and achievements, focusing on your ability to drive business growth through data-driven strategies
• Be ready to discuss your approach to data analysis and optimization, as well as your experience with marketing automation tools
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.