Growth Marketing Manager - Taiwan

📌 Core Information

🔹 Job Title: Growth Marketing Manager - Taiwan

🔹 Company: Speak

🔹 Location: Taipei, Taiwan

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid, 2 days/week)

🚀 Job Overview

Key aspects of this role include:

• Managing paid ads operations for Taiwan, focusing on Meta, Google, LINE, TikTok, and discovering new channels
• Planning and executing lifecycle campaigns and flows to improve user onboarding and retention
• Monitoring daily user funnel and optimizing conversion rates
• Collaborating with local and central teams to plan and review marketing campaigns

ASSUMPTION: This role requires a strong analytical mindset and experience in performance marketing to drive user growth and engagement in the Taiwanese market.

📋 Key Responsibilities

✅ Paid Ads Management: Plan, execute, and optimize paid ads campaigns across various platforms to drive user acquisition and engagement

✅ Lifecycle Campaigns: Develop and implement lifecycle campaigns and flows to improve user onboarding, retention, and conversion rates

✅ User Funnel Monitoring: Track daily user funnel trends and make data-driven decisions to optimize conversion rates and team efficiency

✅ Campaign Support: Collaborate with local and central teams to plan, review, and analyze marketing campaign performance and insights

ASSUMPTION: This role requires a proactive approach to testing, iterating, and refining marketing strategies based on performance data and user feedback.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 3 years of experience in growth marketing, with a focus on performance marketing and paid ads

Required Skills:

• Proven track record in managing paid ads campaigns across multiple platforms
• Strong analytical mindset and data management skills
• Excellent written communication skills and ability to iterate on marketing copies
• Fluency in Mandarin (native level) and English (business proficiency)
• Ability to work under pressure, handle multiple tasks, and adapt quickly

Preferred Skills:

• Experience in lifecycle or CRM marketing
• Familiarity with Taiwanese market and consumer behavior

ASSUMPTION: Candidates with experience in the Taiwanese market and a strong understanding of local consumer behavior may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: NT$1,200,000 - NT$1,800,000 per year (Based on experience and market standards for growth marketing managers in Taiwan)

Benefits:

• Health, dental, and vision insurance
• Flexible work hours and remote work options
• Opportunities for professional growth and development

Working Hours: Full-time (40 hours/week), with a hybrid work arrangement (2 days/week on-site)

ASSUMPTION: The salary range provided is an estimate based on market standards for growth marketing managers in Taiwan with 2-5 years of experience. Final compensation will be determined based on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Speak operates in the e-learning industry, focusing on language learning through AI-powered tutoring. The global language learning market is expected to reach $20.8 billion by 2027, growing at a CAGR of 13.4% from 2020 to 2027.

Company Size: Speak has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Speak was founded in 2016 and has since grown to become a global language learning platform with offices in San Francisco, Seoul, Tokyo, and Ljubljana.

Company Description:

• Speak is a language learning app that uses AI to provide personalized language tutoring, focusing on getting users to speak out loud as much as possible
• The company aims to democratize access to high-quality language education through AI and teach the next billion people English and other languages
• Speak has been featured by Apple as the ‘App of the Day’ and ‘Best New App’ and is backed by prominent investors such as Y Combinator, OpenAI, Founders Fund, and Khosla Ventures

Company Specialties:

• AI-powered language learning
• Personalized language tutoring
• Global language education

Company Website: https://www.speak.com/

ASSUMPTION: Speak's focus on AI-powered language learning and global expansion provides unique opportunities for growth and impact in the e-learning industry.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals looking to gain experience in growth marketing, performance marketing, and paid ads management.

Reporting Structure: The Growth Marketing Manager will report directly to the Head of Marketing or a similar role and collaborate with local and central marketing teams.

Work Arrangement: This is a hybrid role, with 2 days/week working on-site in Taipei and the remaining days working remotely.

Growth Opportunities:

• Expanding the user base in Taiwan and other Asian markets
• Developing and implementing new marketing strategies to drive user acquisition and engagement
• Collaborating with cross-functional teams to improve the user experience and product offerings

ASSUMPTION: This role offers significant growth potential for candidates looking to gain experience in global marketing, user acquisition, and engagement strategies.

🌍 Location & Work Environment

Office Type: Speak's Taipei office is a collaborative and dynamic workspace, fostering innovation and creativity.

Office Location(s): Taipei, Taiwan

Geographic Context:

• Taipei is the capital and most populous city of Taiwan, with a population of approximately 2.7 million people
• The city is known for its vibrant culture, delicious food, and historic sites, offering a high quality of life for residents
• Taiwan's language learning market is growing, with a strong demand for English and other foreign language education

Work Schedule: Full-time (40 hours/week), with a hybrid work arrangement (2 days/week on-site)

ASSUMPTION: Taipei's dynamic culture and growing language learning market provide an ideal environment for a growth marketing manager to drive user acquisition and engagement.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the Head of Marketing or a similar role

Key Assessment Areas:

• Marketing strategy and planning
• Paid ads management and optimization
• Data analysis and interpretation
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience in performance marketing and paid ads management
• Demonstrate a strong understanding of the Taiwanese market and consumer behavior
• Showcase your ability to analyze data and make data-driven decisions
• Prepare examples of successful marketing campaigns you've managed in the past

ATS Keywords: Growth marketing, performance marketing, paid ads, user acquisition, user engagement, lifecycle campaigns, CRM, Taiwan, Mandarin, English

ASSUMPTION: Speak's hiring process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit within the company.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• LINE Ads
• TikTok Ads
• Data analysis tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and platforms is preferred, but not required. Speak will provide training and support to help the successful candidate develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• User-centric: Speak prioritizes user needs and feedback in all decision-making processes
• Innovation: Speak encourages creativity and continuous learning to drive product improvement and growth
• Collaboration: Speak fosters a collaborative work environment, with open communication and teamwork

Work Style:

• Data-driven: Speak uses data to inform marketing strategies and make decisions
• Experimental: Speak encourages testing and iteration to optimize marketing performance
• Adaptable: Speak values employees who can quickly adapt to changing market conditions and user needs

Self-Assessment Questions:

• How do you prioritize user needs and feedback in your marketing strategies?
• Can you describe a time when you tested and iterated on a marketing campaign to improve performance?
• How do you adapt to changing market conditions and user needs in your marketing approach?

ASSUMPTION: Speak values candidates who align with the company's values and work style, demonstrating a strong commitment to user-centric marketing and continuous improvement.

⚠️ Potential Challenges

• Managing paid ads campaigns across multiple platforms and channels
• Analyzing and interpreting data to inform marketing strategies and decisions
• Collaborating with local and central marketing teams to plan and execute campaigns
• Adapting to the unique cultural and linguistic nuances of the Taiwanese market

ASSUMPTION: Speak provides training and support to help the successful candidate overcome these challenges and excel in the role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on performance marketing and paid ads management to drive user acquisition and engagement
• Speak's global presence and focus on AI-powered language learning provide unique opportunities for growth and impact in the e-learning industry
• This role offers a clear career path for growth marketing professionals looking to gain experience in global marketing and user acquisition strategies

ASSUMPTION: Speak's unique focus on AI-powered language learning and global expansion sets this role apart from traditional marketing positions in the e-learning industry.

📝 Sample Projects

• Developing and executing a paid ads campaign to drive user acquisition in Taiwan
• Analyzing user funnel data to optimize conversion rates and improve user onboarding
• Collaborating with the product team to create targeted marketing content for Taiwanese users

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Growth Marketing Manager role at Speak.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Speak approach user-centric marketing and data-driven decision-making?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Speak support the professional growth and development of its employees?
• What are the biggest challenges facing the Taiwanese language learning market, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding Speak's marketing strategies and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in performance marketing and paid ads management
• Prepare examples of successful marketing campaigns you've managed in the past, focusing on user acquisition and engagement
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.