Growth Marketing Manager - Taiwan
Speak
Full-time
On-site
Taiwan
🚀 Growth Marketing
📌 Core Information
- Job Title: Growth Marketing Manager - Taiwan
- Company: Speak
- Location: Taipei, Taiwan
- Job Type: Full-Time, Hybrid (2 days in-office)
- Category: Marketing
- Date Posted: April 22, 2025
- Experience Level: Mid-Level (2-5 years)
- Remote Status: On-site with hybrid option
🚀 Job Overview
Speak is a rapidly growing language learning app, seeking a Growth Marketing Manager to join their Taipei team. This role involves owning Taiwan's paid ads operations, planning lifecycle campaigns, and collaborating with local and central teams. Key aspects include:
- Managing performance marketing channels (Meta, Google, LINE, TikTok)
- Optimizing user journeys and lifecycle flows
- Monitoring daily user funnel and campaign performance
- Collaborating with cross-functional teams
ASSUMPTION: This role requires a strong analytical mindset and proficiency in Mandarin and English to succeed in the Taiwanese market.
📋 Key Responsibilities
- Paid Ads Management: Plan, execute, and optimize paid ads campaigns across various channels to drive user acquisition and engagement.
- Lifecycle Campaigns: Develop and implement lifecycle campaigns and flows to improve user onboarding, retention, and conversion rates.
- User Funnel Monitoring: Track daily user funnel trends to identify optimization opportunities and measure campaign performance.
- Campaign Support: Collaborate with local and central teams to plan and review marketing campaigns.
- Cross-Functional Collaboration: Work closely with marketing designers, product managers, and other stakeholders to ensure campaigns align with overall business objectives.
ASSUMPTION: Success in this role requires a data-driven approach, strong communication skills, and the ability to work effectively in a cross-functional environment.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: At least 3 years of experience in growth marketing, with a focus on performance marketing and paid ads.
- Required Skills:
- Strong analytical mindset and data management skills
- Proficient in Mandarin (native level) and English (business level)
- Excellent communication and copywriting skills
- Experience with marketing measurement and data analysis tools
- Familiarity with CRM and lifecycle marketing is a plus
- Preferred Skills:
- Experience working with AI or edtech industries
- Familiarity with Taiwanese market trends and consumer behavior
ASSUMPTION: Candidates with relevant industry experience and a proven track record of driving growth through performance marketing campaigns will be highly competitive for this role.
💰 Compensation & Benefits
- Salary Range: NT$1,200,000 - NT$1,800,000 per year (based on experience and market rates for mid-level marketing roles in Taiwan)
- Benefits:
- Competitive health, dental, and vision insurance
- Generous vacation and sick leave policy
- Flexible work arrangements
- Opportunities for professional development and growth
- Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (2 days in-office)
ASSUMPTION: Salary range is estimated based on market data for mid-level marketing roles in Taiwan and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: E-Learning Providers
- Company Size: 51-200 employees
- Founded: 2016
- Company Description: Speak is a language learning app that uses AI to provide personalized, conversational learning experiences. They aim to democratize access to high-quality language education and have a global presence with offices in San Francisco, Seoul, Tokyo, and Ljubljana.
- Company Specialties: AI-powered language learning, conversational learning experiences, global expansion
📊 Role Analysis
- Career Level: Mid-Level (2-5 years of experience)
- Reporting Structure: This role reports directly to the Head of Growth Marketing, Asia.
- Work Arrangement: Hybrid (2 days in-office, 3 days remote)
- Growth Opportunities: As the company continues to expand, there may be opportunities for career progression into senior roles or leadership positions.
🌍 Location & Work Environment
- Office Type: Hybrid (in-office and remote work)
- Office Location: Taipei, Taiwan
- Geographic Context: Taipei is a bustling city with a vibrant tech industry, offering a mix of traditional culture and modern amenities. The office is located in a central business district, providing easy access to public transportation and various dining and entertainment options.
- Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (2 days in-office)
💼 Interview & Application Insights
- Typical Process: Phone/Video screen, behavioral interviews, case study presentation, and final round with the hiring manager.
- Key Assessment Areas: Problem-solving skills, data analysis, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interviews by using the STAR method to structure your responses.
- Familiarize yourself with Speak's products and mission to demonstrate your enthusiasm and alignment with the company's values.
🛠️ Tools & Technologies
- Google Ads, Facebook Ads Manager, LINE Ads, TikTok Ads, CRM software (e.g., HubSpot, Salesforce), data analysis tools (e.g., Google Analytics, Tableau)
👔 Cultural Fit Considerations
- Company Values: Speak values innovation, collaboration, and a user-centric approach. They prioritize continuous learning and improvement, both for their users and their team members.
- Work Style: Speak fosters a dynamic, fast-paced work environment that encourages experimentation, data-driven decision-making, and cross-functional collaboration.
- Self-Assessment Questions:
- How do you approach continuous learning and improvement in your work?
- Can you provide an example of a time when you drove growth through a data-driven marketing campaign?
- How do you collaborate effectively with cross-functional teams to achieve shared goals?
⚠️ Potential Challenges
- Navigating the unique cultural and linguistic landscape of the Taiwanese market
- Balancing the demands of performance marketing with user experience and retention
- Adapting to a fast-paced, rapidly growing startup environment
📈 Similar Roles Comparison
- Marketing Manager (Taiwan): This role focuses more on overall marketing strategy and brand management, while the Growth Marketing Manager role is more focused on performance marketing and user acquisition.
- Growth Marketing Manager (Global): This role has a broader scope, managing growth marketing efforts across multiple regions, whereas the Taiwan-based role focuses specifically on the Taiwanese market.
📝 Sample Projects
- Developing and executing a paid ads campaign to drive user acquisition in Taiwan
- Optimizing user onboarding flows to improve conversion rates and user retention
- Collaborating with the product team to integrate marketing insights into app features and functionality
❓ Key Questions to Ask During Interview
- How does Speak approach localization for its products and marketing campaigns in different regions?
- Can you describe the team structure and dynamics within the Taipei office?
- What are the most significant challenges facing the growth marketing team in the Taiwanese market, and how has the team addressed them so far?
- How does Speak support the professional development and growth of its employees?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.ashbyhq.com/speak/89c57d75-e8ff-4b47-8054-4a39968713f2).
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for behavioral interviews by using the STAR method to structure your responses.
- Familiarize yourself with Speak's products and mission to demonstrate your enthusiasm and alignment with the company's values.
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Growth Marketing Manager - Taiwan
- Company: Speak
- Location: Taipei, Taiwan
- Job Type: Full-Time, Hybrid (2 days in-office)
- Category: Marketing
- Date Posted: April 22, 2025
- Experience Level: Mid-Level (2-5 years)
- Remote Status: On-site with hybrid option
🚀 Job Overview
Speak is a rapidly growing language learning app, seeking a Growth Marketing Manager to join their Taipei team. This role involves owning Taiwan's paid ads operations, planning lifecycle campaigns, and collaborating with local and central teams. Key aspects include:
- Managing performance marketing channels (Meta, Google, LINE, TikTok)
- Optimizing user journeys and lifecycle flows
- Monitoring daily user funnel and campaign performance
- Collaborating with cross-functional teams
ASSUMPTION: This role requires a strong analytical mindset and proficiency in Mandarin and English to succeed in the Taiwanese market.
📋 Key Responsibilities
- Paid Ads Management: Plan, execute, and optimize paid ads campaigns across various channels to drive user acquisition and engagement.
- Lifecycle Campaigns: Develop and implement lifecycle campaigns and flows to improve user onboarding, retention, and conversion rates.
- User Funnel Monitoring: Track daily user funnel trends to identify optimization opportunities and measure campaign performance.
- Campaign Support: Collaborate with local and central teams to plan and review marketing campaigns.
- Cross-Functional Collaboration: Work closely with marketing designers, product managers, and other stakeholders to ensure campaigns align with overall business objectives.
ASSUMPTION: Success in this role requires a data-driven approach, strong communication skills, and the ability to work effectively in a cross-functional environment.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: At least 3 years of experience in growth marketing, with a focus on performance marketing and paid ads.
- Required Skills:
- Strong analytical mindset and data management skills
- Proficient in Mandarin (native level) and English (business level)
- Excellent communication and copywriting skills
- Experience with marketing measurement and data analysis tools
- Familiarity with CRM and lifecycle marketing is a plus
- Preferred Skills:
- Experience working with AI or edtech industries
- Familiarity with Taiwanese market trends and consumer behavior
ASSUMPTION: Candidates with relevant industry experience and a proven track record of driving growth through performance marketing campaigns will be highly competitive for this role.
💰 Compensation & Benefits
- Salary Range: NT$1,200,000 - NT$1,800,000 per year (based on experience and market rates for mid-level marketing roles in Taiwan)
- Benefits:
- Competitive health, dental, and vision insurance
- Generous vacation and sick leave policy
- Flexible work arrangements
- Opportunities for professional development and growth
- Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (2 days in-office)
ASSUMPTION: Salary range is estimated based on market data for mid-level marketing roles in Taiwan and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: E-Learning Providers
- Company Size: 51-200 employees
- Founded: 2016
- Company Description: Speak is a language learning app that uses AI to provide personalized, conversational learning experiences. They aim to democratize access to high-quality language education and have a global presence with offices in San Francisco, Seoul, Tokyo, and Ljubljana.
- Company Specialties: AI-powered language learning, conversational learning experiences, global expansion
📊 Role Analysis
- Career Level: Mid-Level (2-5 years of experience)
- Reporting Structure: This role reports directly to the Head of Growth Marketing, Asia.
- Work Arrangement: Hybrid (2 days in-office, 3 days remote)
- Growth Opportunities: As the company continues to expand, there may be opportunities for career progression into senior roles or leadership positions.
🌍 Location & Work Environment
- Office Type: Hybrid (in-office and remote work)
- Office Location: Taipei, Taiwan
- Geographic Context: Taipei is a bustling city with a vibrant tech industry, offering a mix of traditional culture and modern amenities. The office is located in a central business district, providing easy access to public transportation and various dining and entertainment options.
- Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (2 days in-office)
💼 Interview & Application Insights
- Typical Process: Phone/Video screen, behavioral interviews, case study presentation, and final round with the hiring manager.
- Key Assessment Areas: Problem-solving skills, data analysis, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interviews by using the STAR method to structure your responses.
- Familiarize yourself with Speak's products and mission to demonstrate your enthusiasm and alignment with the company's values.
🛠️ Tools & Technologies
- Google Ads, Facebook Ads Manager, LINE Ads, TikTok Ads, CRM software (e.g., HubSpot, Salesforce), data analysis tools (e.g., Google Analytics, Tableau)
👔 Cultural Fit Considerations
- Company Values: Speak values innovation, collaboration, and a user-centric approach. They prioritize continuous learning and improvement, both for their users and their team members.
- Work Style: Speak fosters a dynamic, fast-paced work environment that encourages experimentation, data-driven decision-making, and cross-functional collaboration.
- Self-Assessment Questions:
- How do you approach continuous learning and improvement in your work?
- Can you provide an example of a time when you drove growth through a data-driven marketing campaign?
- How do you collaborate effectively with cross-functional teams to achieve shared goals?
⚠️ Potential Challenges
- Navigating the unique cultural and linguistic landscape of the Taiwanese market
- Balancing the demands of performance marketing with user experience and retention
- Adapting to a fast-paced, rapidly growing startup environment
📈 Similar Roles Comparison
- Marketing Manager (Taiwan): This role focuses more on overall marketing strategy and brand management, while the Growth Marketing Manager role is more focused on performance marketing and user acquisition.
- Growth Marketing Manager (Global): This role has a broader scope, managing growth marketing efforts across multiple regions, whereas the Taiwan-based role focuses specifically on the Taiwanese market.
📝 Sample Projects
- Developing and executing a paid ads campaign to drive user acquisition in Taiwan
- Optimizing user onboarding flows to improve conversion rates and user retention
- Collaborating with the product team to integrate marketing insights into app features and functionality
❓ Key Questions to Ask During Interview
- How does Speak approach localization for its products and marketing campaigns in different regions?
- Can you describe the team structure and dynamics within the Taipei office?
- What are the most significant challenges facing the growth marketing team in the Taiwanese market, and how has the team addressed them so far?
- How does Speak support the professional development and growth of its employees?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.ashbyhq.com/speak/89c57d75-e8ff-4b47-8054-4a39968713f2).
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for behavioral interviews by using the STAR method to structure your responses.
- Familiarize yourself with Speak's products and mission to demonstrate your enthusiasm and alignment with the company's values.
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.