📌 Core Information
🔹 Job Title: Growth Marketing Manager, US
🔹 Company: Crypto.com
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (United States)
🚀 Job Overview
Key aspects of this role include:
- Leading and optimizing digital acquisition campaigns across key paid channels
- Driving customer acquisition, engagement, and lifetime value in a competitive, regulated market
- Collaborating with cross-functional teams, including creative, product, and compliance departments
- Staying informed about legal landscapes, industry trends, and competitor activities within sports trading and derivatives markets
ASSUMPTION: This role requires a proactive individual with a deep understanding of crypto, sports contracts, derivatives, prediction markets, and performance strategies in this arena.
📋 Key Responsibilities
✅ Develop, launch, and optimize paid campaigns across Google (Search & Display), Meta, programmatic platforms, YouTube, and emerging sports enthusiast platforms
✅ Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within CPA targets
✅ Customize creative and messaging in accordance with regional regulations, sports calendars, and user intent
✅ Utilize data to segment users by behavior, geography, interest, or device to enhance targeting efficiency
✅ Integrate internal and third-party data sources to refine audience targeting and boost campaign performance
✅ Monitor campaign performance utilizing tools such as Google Analytics, Adjust, and platform-specific dashboards
✅ Produce comprehensive reports on KPIs including CAC, ROAS, CTR, conversion rate, and LTV
✅ Provide actionable insights to cross-functional teams, including creative, product, and compliance departments
✅ Ensure all marketing activities are compliant with state-level regulations and partner requirements
✅ Stay informed about legal landscapes, industry trends, and competitor activities within sports trading and derivatives markets
ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills to manage multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-6 years of experience in performance marketing for the finance industry, with a minimum of 1 year specifically in sports trading, sports contracts, prediction markets, or U.S. derivatives products
Required Skills:
- Expertise in paid channels such as Google Ads, Meta, programmatic DSPs, and other ad platforms
- Strong understanding of attribution modeling, A/B testing, and customer lifecycle in the sports trading space
- Robust analytical skills with a performance-oriented mindset
- Experience collaborating with creative, compliance, and data teams
- Deep knowledge of U.S. sports culture, major leagues (NFL, NBA, MLB, NCAA), and seasonal trends
Preferred Skills:
- Experience with crypto and blockchain technologies
- Fluency in additional languages (Spanish, Mandarin, etc.)
ASSUMPTION: Given the competitive nature of the market and the need for specialized knowledge, candidates with relevant industry experience and a proven track record are preferred.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for mid-senior level marketing roles in the finance industry, U.S.)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and company holidays
- Flexible work arrangements
- Employee discounts on Crypto.com products and services
Working Hours: Full-time (40 hours/week), with flexibility to work evenings and weekends as needed to manage campaigns and meet deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on cryptocurrency, blockchain, and mobile payments
Company Size: 1,001-5,000 employees, large enough to offer diverse opportunities but still agile and innovative
Founded: 2016, with a strong track record in the crypto industry and a commitment to regulatory compliance, security, and privacy
Company Description:
- Crypto.com is a global leader in the crypto trading platform, serving over 100 million users worldwide
- Committed to accelerating the adoption of cryptocurrency through its vision: Cryptocurrency in Every Wallet™
- Recognized for its industry-leading regulatory compliance, security, and privacy measures
Company Specialties:
- Blockchain and cryptocurrency technology
- Financial services, including trading, payments, and lending
- Regulatory compliance and security
Company Website: https://www.crypto.com
ASSUMPTION: Crypto.com's large user base and global presence offer extensive opportunities for growth and impact in this role.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Head of Growth Marketing, US, and collaborates with cross-functional teams, including creative, product, and compliance departments
Work Arrangement: On-site in the United States, with flexibility for remote work as needed
Growth Opportunities:
- Potential to lead and mentor junior team members as the team grows
- Opportunities to expand responsibilities based on performance and company needs
- Chance to work on high-impact campaigns and drive significant business growth
ASSUMPTION: This role offers a unique opportunity to make a significant impact in a growing and dynamic industry.
🌍 Location & Work Environment
Office Type: Crypto.com's offices are modern, collaborative workspaces designed to foster innovation and creativity
Office Location(s): United States (specific locations to be determined based on candidate's preference and business needs)
Geographic Context:
- The United States is a large and diverse market, with unique regional trends and preferences in sports trading and derivatives products
- Candidates should be comfortable working in a remote or hybrid environment, collaborating with team members across different time zones
- Travel may be required for industry events, conferences, or meetings with partners and stakeholders
Work Schedule: Full-time (40 hours/week), with flexibility to work evenings and weekends as needed to manage campaigns and meet deadlines
ASSUMPTION: The United States offers a large and diverse market for sports trading and derivatives products, providing ample opportunities for growth and innovation in this role.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and technical interview with the hiring manager and other team members
- Case study or take-home assignment to evaluate problem-solving skills and strategic thinking
- Final interview with senior leadership to discuss career growth and company culture
Key Assessment Areas:
- Campaign strategy and execution
- Data analysis and interpretation
- Collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include specific examples of your experience with campaign optimization, user segmentation, and data-driven decision-making
- Demonstrate your understanding of the U.S. sports trading market and relevant regulations
- Prepare thoughtful questions about the role, team, and company to ask during the interview
ATS Keywords: Growth Marketing, Digital Acquisition, Campaign Optimization, Google Ads, Meta, Programmatic DSPs, Data Analysis, Attribution Modeling, A/B Testing, Customer Lifecycle, Compliance, Sports Contracts, Prediction Markets, Derivatives Products, User Segmentation, Performance Marketing
ASSUMPTION: Crypto.com's application process is designed to assess candidates' technical skills, cultural fit, and strategic thinking, with a focus on real-world problem-solving and collaboration.
🛠️ Tools & Technologies
- Google Ads (Search & Display)
- Meta (Facebook Ads, Instagram Ads)
- Programmatic DSPs (e.g., The Trade Desk, AppNexus)
- YouTube Ads
- Emerging sports enthusiast platforms
- Google Analytics
- Adjust (mobile app tracking)
- Platform-specific dashboards (e.g., Google Ads, Meta Business Manager)
ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Data Driven
- One Team, One Dream
- Hustle
- Integrity
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to changing market conditions
- Results-oriented and focused on driving business growth
Self-Assessment Questions:
- How do you stay informed about industry trends and competitor activities in the sports trading and derivatives markets?
- Can you provide an example of a time when you had to adapt your campaign strategy due to changing market conditions or regulations?
- How do you approach collaboration with cross-functional teams, and how have you ensured alignment with their priorities and goals in the past?
ASSUMPTION: Crypto.com values candidates who are passionate about cryptocurrency, blockchain technology, and the company's mission to bring cryptocurrency to every wallet.
⚠️ Potential Challenges
- Navigating complex and evolving regulations in the sports trading and derivatives markets
- Managing multiple campaigns and stakeholders simultaneously, requiring strong organizational skills and prioritization
- Adapting to changing market conditions and competitor activities, necessitating a proactive and agile approach
- Working in a fast-paced and dynamic industry, with a constant need to stay informed and up-to-date on the latest trends and developments
ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to thrive in this dynamic environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of sports trading, derivatives products, and prediction markets
- Candidates should be prepared to work in a highly regulated and competitive market, with a focus on compliance and risk management
- This role offers the opportunity to drive significant business growth and make a tangible impact on the company's success
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on sports trading and derivatives products sets it apart in the industry.
📝 Sample Projects
- Developing and executing a targeted campaign to acquire new users during a major sporting event, such as the Super Bowl or World Series
- Optimizing a programmatic campaign to improve ROI and user acquisition in a specific geographic region, such as the Northeast or Southwest United States
- Analyzing campaign performance data to identify trends and opportunities for improvement, and presenting findings to stakeholders
ASSUMPTION: These sample projects are designed to illustrate the types of campaigns and initiatives a Growth Marketing Manager might work on in this role.
❓ Key Questions to Ask During Interview
- How does Crypto.com approach compliance and risk management in the sports trading and derivatives markets?
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
- What are the most significant challenges facing the sports trading and derivatives markets in the United States, and how does Crypto.com plan to address them?
- How does Crypto.com support the professional development and growth of its employees, particularly in the marketing department?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your experience with campaign optimization, user segmentation, and data-driven decision-making
- Prepare thoughtful questions about the role, team, and company to ask during the interview
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
