Growth Marketing & Product Consultant (Mexico focused)

📌 Core Information

🔹 Job Title: Growth Marketing & Product Consultant (Mexico focused)

🔹 Company: Grupago

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Contractor

🔹 Category: Fintech, Growth Marketing, Product Management

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading multiple marketing campaigns to drive business growth
• Optimizing performance through continuous experimentation and A/B testing
• Managing product aspects, such as activation/onboarding and referral programs
• Collaborating with the leadership team to shape strategy and operations
• Working with leading analytics and advertising platforms

ASSUMPTION: This role requires a high level of autonomy and entrepreneurial mindset, as the team is small and growing.

📋 Key Responsibilities

✅ Lead multiple marketing campaigns, including performance and organic, as well as referral programs, at a large scale

✅ Run experiments to optimize performance, relative to cost and scale targets

✅ Build and adapt new websites, landing pages, video, and other media, including sourcing and managing third-party content creators

✅ A/B test multiple approaches to improve performance

✅ Lead key components of product management, especially activation/onboarding, including writing user stories, roadmaps, and working with engineers

✅ Communicate performance to stakeholders

✅ Be an integral part of the leadership team and shape strategy and operations approach

ASSUMPTION: This role involves a mix of marketing, product management, and strategic decision-making, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-8+ years of growth marketing experience, preferably in fintech, with a strong preference for leadership roles at leading consumer/smb fintech lenders in Mexico

Required Skills:

• Proven ability to manage end-to-end campaign execution
• Experience working with leading analytics and advertising platforms
• Ideally, experience in mocking up and coding landing pages directly
• Ideally, some product management experience, including writing user stories, roadmaps, and working with engineers
• Strong preference for previous experience working in fintech, particularly with bottom-of-the-pyramid customers
• Previous work experience at a startup or other fast-moving, highly entrepreneurial work environment

Preferred Skills:

• Fluency in English and Spanish

ASSUMPTION: Given the nature of the role, candidates with a strong background in growth marketing and fintech are most likely to succeed.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (AI estimate based on experience level and industry standards for growth marketing roles in Mexico)

Benefits:

• Equity compensation

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for growth marketing roles in Mexico. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech, focusing on small business credit and payments worldwide

Company Size: Small (2-10 employees), allowing for significant impact and growth opportunities

Founded: 2023, with a mission to use AI to scale small business credit and payments worldwide

Company Description:

• Grupago uses AI to bring business credit and payments to micro-businesses across the globe, starting with Latin America
• Launched a credit card in Mexico in 2024, with over 10,000 small business customers and plans to expand into payments in 2025
• Backed by top venture investors across the US and Mexico, raising over $6M in venture capital

Company Specialties:

• AI-driven small business credit and payments
• Scalable and profitable business model
• Mission-driven team with a strong entrepreneurial mindset

Company Website: grupago.mx

ASSUMPTION: Grupago is a fast-growing fintech startup with a strong focus on innovation and impact.

📊 Role Analysis

Career Level: Mid to Senior-level role, with significant responsibilities and growth opportunities

Reporting Structure: This role reports directly to the CEO/co-founder and is part of the leadership team

Work Arrangement: Remote OK, with a strong preference for candidates based in Mexico

Growth Opportunities:

• Potential for meaningful equity compensation as the company grows
• Opportunities to shape the company's strategy and operations
• Chance to work with a highly talented and mission-driven team

ASSUMPTION: This role offers significant growth potential, both in terms of equity and career advancement.

🌍 Location & Work Environment

Office Type: Remote-first, with a small team based in Mexico City

Office Location(s): Mexico City, Ciudad de México, Mexico

Geographic Context:

• Mexico City is the capital and most populous city in Mexico
• It is a major financial and cultural hub, with a vibrant startup ecosystem
• The city offers a mix of urban and natural environments, with numerous parks and museums

Work Schedule: Full-time (40 hours per week), with flexible hours and a strong work-life balance

ASSUMPTION: Mexico City offers a dynamic work environment with numerous cultural and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the CEO/co-founder to discuss the role, company, and fit
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the leadership team to discuss next steps and make a decision

Key Assessment Areas:

• Growth marketing and product management skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with Grupago's mission and values
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your growth marketing and fintech experience
• Include specific examples of successful marketing campaigns and product management initiatives
• Demonstrate your understanding of Grupago's mission and how your skills align with the role's requirements

ATS Keywords: Growth marketing, product management, fintech, small business credit, Mexico, AI, campaign execution, A/B testing, referral programs, user stories, roadmaps

ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a strong focus on the candidate's ability to drive growth and impact.

🛠️ Tools & Technologies

• Leading analytics and advertising platforms (e.g., Google Analytics, Facebook Ads, etc.)
• Landing page builders (e.g., Unbounce, Leadpages, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Communication and collaboration tools (e.g., Slack, Google Workspace, etc.)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and Grupago's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Focused on using AI to scale small business credit and payments worldwide
• Innovative: Constantly seeking new and better ways to drive growth and impact
• Collaborative: Working together to achieve common goals and learn from one another

Work Style:

• Entrepreneurial: Highly autonomous and proactive, with a strong focus on results and impact
• Data-driven: Using data and analytics to inform decision-making and optimize performance
• Adaptable: Able to pivot and adjust strategies as needed to achieve success

Self-Assessment Questions:

• How do you align with Grupago's mission to use AI to scale small business credit and payments worldwide?
• How comfortable are you working in a fast-paced, highly entrepreneurial environment with a small team?
• How do your work style and preferences fit with Grupago's collaborative and data-driven culture?

ASSUMPTION: Cultural fit is a critical factor in success at Grupago, given the small team size and high level of autonomy required for this role.

⚠️ Potential Challenges

• Working in a fast-paced, highly entrepreneurial environment with a small team may require significant adaptability and autonomy
• Grupago is a growing startup, which may present challenges related to resources, infrastructure, and organizational structure
• The role requires a strong focus on both marketing and product management, which may involve wearing multiple hats and juggling competing priorities
• The company is expanding into new markets, which may present unique challenges and opportunities

ASSUMPTION: These challenges are inherent to working in a fast-growing startup and can be overcome with the right skills, mindset, and support.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on product management and strategic decision-making
• Grupago's focus on small business credit and payments in emerging markets sets it apart from many other fintech companies
• This role offers significant growth potential, both in terms of equity and career advancement, as Grupago continues to expand

ASSUMPTION: This role is unique in its blend of marketing, product management, and strategic decision-making responsibilities, offering a rare opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a large-scale marketing campaign to drive customer acquisition and activation
• Optimizing the referral program to improve customer acquisition costs and drive growth
• Collaborating with the engineering team to build and launch new features, such as a small business loan product

ASSUMPTION: These sample projects are illustrative of the types of initiatives the successful candidate may work on, but the specific projects may vary depending on Grupago's priorities and the candidate's skills and interests.

❓ Key Questions to Ask During Interview

• How does Grupago plan to expand its small business credit and payments offerings in Mexico and other emerging markets?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Grupago support the professional development and growth of its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
• How does Grupago balance the need for growth and innovation with the need for responsible lending and customer protection?

ASSUMPTION: These questions are designed to help the candidate better understand Grupago's mission, culture, and priorities, as well as the specific requirements and expectations of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your growth marketing and fintech experience, as well as your alignment with Grupago's mission and values
• Prepare a case study or project presentation to demonstrate your problem-solving skills and strategic thinking
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.