Growth Marketing Regional Lead - APAC

📌 Core Information

🔹 Job Title: Growth Marketing Regional Lead - APAC

🔹 Company: Wise

🔹 Location: Singapore

🔹 Job Type: Full-time

🔹 Category: Financial Services

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional growth strategies for Wise in APAC
• Managing and mentoring a team of growth marketers and social media marketers
• Collaborating with product teams on launches and regional initiatives
• Monitoring key performance metrics and driving sustainable growth
• Building relationships with local partners, vendors, and community stakeholders

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and regional market knowledge to drive Wise's growth in the APAC region.

📋 Key Responsibilities

✅ Owning Wise's growth strategy across APAC, working with product teams on launches and regional initiatives

✅ Managing multi-channel campaigns and leading a team of growth marketers and social media marketers

✅ Monitoring key performance metrics such as NPS, retention, stickiness, onboarding funnel, and VPC

✅ Providing feedback to product teams on their roadmap based on local marketing audience insights and opportunities

✅ Developing and delivering against a strategic marketing plan to drive growth across the funnel

✅ Collaborating with global marketing channel teams (Paid, Organic, Invite) and aligning with the economics and broad positioning of Wise in the market

✅ Reviewing and challenging CRM plans on product upsell/cross-sell strategy and testing in CRM given audiences and feature adoption in the market

✅ Defining 'campaigns' around product launches or seasonal events

✅ Including net new testing plans with existing teams and/or local partners/agencies

✅ Being accountable for delivering against the plan, narrating impact and next steps across the business, and ultimately driving incremental sustainable growth in the region

✅ Contributing to the Singapore marketing hub in terms of leadership and guidance

ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, strategic thinking, and collaboration skills to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: A minimum of 7-10 years of experience in driving successful marketing campaigns and initiatives across diverse channels, ideally in a growth marketing or regional expansion capacity

Required Skills:

• Proven capability in leading and mentoring successful marketing teams
• Expert understanding of customer acquisition and retention, performance marketing, and brand growth strategies
• Strong experience in coordinating across global marketing channels and product teams
• Exceptional ability to prioritize customer needs and preferences in creating resonant marketing campaigns across diverse markets
• Ability to build and maintain relationships with local partners, vendors, and community stakeholders

Preferred Skills:

• Prior experience in high-growth, consumer-focused companies, demonstrating an ability to scale marketing functions effectively
• Previous experience in developing or working within a global marketing model
• Experience in organizing offline events, brand marketing, and leveraging these channels to enhance market presence
• Proficiency in any additional APAC language

ASSUMPTION: Candidates must be Singaporean citizens or permanent residents to apply for this role.

💰 Compensation & Benefits

Salary Range: SGD 15,800 per month + RSUs (Restricted Stock Units)

Benefits:

• Stock Options

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically money transfer and currency exchange

Company Size: 1,001-5,000 employees (mid-sized)

Founded: 2011 (14 years ago)

Company Description:

• Wise is a global technology company building the best way to move money around the world
• Offers multi-currency accounts, cross-border payments, and spending abroad for individuals and businesses
• Provides a new cross-border payments network for large companies and banks

Company Specialties:

• Money transfer
• Currency exchange
• Foreign currency
• Crowdsourcing
• Peer-to-peer
• Fintech
• Financial technology
• Mission-driven culture

Company Website: wise.com

ASSUMPTION: Wise is a well-established company in the fintech industry, known for its innovative approach to cross-border money transfers and currency exchange.

📊 Role Analysis

Career Level: Senior-level, strategic role with significant impact on regional growth

Reporting Structure: This role reports directly to the Global Head of Growth Marketing and has a team of growth marketers and social media marketers reporting to them

Work Arrangement: On-site, full-time position based in Singapore

Growth Opportunities:

• Potential to grow within the marketing organization as the company expands in the APAC region
• Opportunity to work on high-impact projects and drive regional growth strategies
• Chance to mentor and develop a team of growth marketers and social media marketers

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's regional expansion.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Singapore

Office Location(s): Paya Lebar Link, Geylang, Central Region, Singapore

Geographic Context:

• Singapore is a major financial hub in Southeast Asia, with a thriving startup ecosystem
• The office is located in the Central Region, offering easy access to public transportation and amenities
• The city-state has a tropical climate, with high temperatures and humidity year-round

Work Schedule: Standard office hours, with flexibility for remote work as needed

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interviews with cross-functional stakeholders
• Final interview with the Global Head of Growth Marketing

Key Assessment Areas:

• Strategic thinking and regional market knowledge
• Leadership and team management skills
• Collaboration and communication skills
• Understanding of customer acquisition and retention strategies

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the APAC market and Wise's products
• Showcase your ability to develop and execute strategic marketing plans

ATS Keywords: Growth Marketing, Regional Expansion, APAC, Customer Acquisition, Performance Marketing, Brand Growth, Team Leadership, Marketing Strategy, Cross-functional Collaboration

ASSUMPTION: The application process is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's background and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Borderless: We believe in the free movement of money and people
• No Nonsense: We value simplicity, clarity, and honesty
• Fair: We believe in fair and equal access to financial services

Work Style:

• Collaborative: Wise values teamwork and cross-functional collaboration
• Innovative: The company encourages creative problem-solving and continuous learning
• Mission-driven: Wise is focused on making money work for everyone, everywhere

Self-Assessment Questions:

• Do you share Wise's commitment to making money work for everyone, everywhere?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a proven track record of driving growth and leading teams in the APAC region?

ASSUMPTION: Wise values candidates who are passionate about their mission, collaborative, and results-driven.

⚠️ Potential Challenges

• Managing a team remotely across multiple APAC markets
• Navigating regional regulatory requirements and compliance issues
• Balancing global marketing strategies with local market nuances
• Adapting to a fast-changing and competitive market landscape

ASSUMPTION: These challenges require strong leadership, adaptability, and a deep understanding of the APAC market.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on growth and customer acquisition strategies
• APAC-specific knowledge and experience are crucial for success in this role
• Career progression may involve moving into a global marketing leadership role or specializing in a specific APAC market

ASSUMPTION: This role offers a unique blend of strategic, leadership, and regional market expertise requirements.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive customer acquisition and retention in a specific APAC market
• Collaborating with product teams to launch a new feature or product in the APAC region
• Conducting market research and analysis to identify growth opportunities and optimize marketing strategies

ASSUMPTION: These projects require a strong understanding of the APAC market, customer needs, and Wise's products.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 90 days?
• How does this role collaborate with other marketing teams and product teams within Wise?
• What are the biggest challenges facing the APAC region, and how can this role address them?
• What opportunities are there for growth and development within this role and the company?
• How does Wise support work-life balance for its employees?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.