Growth Marketing Regional Lead - APAC

📌 Core Information

🔹 Job Title: Growth Marketing Regional Lead - APAC

🔹 Company: Wise

🔹 Location: Singapore

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing growth strategies across APAC markets
• Managing and mentoring a team of growth marketers and social media marketers
• Collaborating with global marketing channels and product teams
• Monitoring and optimizing performance metrics to drive sustainable growth

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of regional marketing nuances.

📋 Key Responsibilities

✅ Understand and analyze APAC markets and customer needs

✅ Collaborate with product teams on launches and regional initiatives

✅ Develop and execute strategic marketing plans across the funnel

✅ Manage and optimize multi-channel campaigns, including CRM strategies

✅ Lead and develop a team of growth marketers and social media marketers

✅ Monitor and narrate impact and next steps across the business

✅ Contribute to the Singapore marketing hub and provide leadership beyond the marketing tribe

ASSUMPTION: This role requires a high degree of autonomy, cross-functional collaboration, and the ability to balance strategic thinking with hands-on execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: A minimum of 7-10 years of experience in driving successful marketing campaigns and initiatives across diverse channels, ideally in a growth marketing or regional expansion capacity

Required Skills:

• Proven capability in leading and mentoring successful marketing teams
• Expert understanding of customer acquisition and retention, performance marketing, and brand growth strategies
• Strong experience in coordinating across global marketing channels and product teams
• Exceptional ability to prioritize customer needs and preferences in creating resonant marketing campaigns across diverse markets
• Ability to build and maintain relationships with local partners, vendors, and community stakeholders

Preferred Skills:

• Prior experience in high-growth, consumer-focused companies
• Previous experience in developing or working within a global marketing model
• Experience in organizing offline events, brand marketing, and leveraging these channels to enhance market presence
• Proficiency in any additional APAC language

ASSUMPTION: Candidates must be Singaporean citizens or permanent residents due to local employment regulations.

💰 Compensation & Benefits

Salary Range: SGD 15,800 per month + RSUs (Restricted Stock Units)

Benefits:

• Stock Options

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is provided by the company and is based on the experience and qualifications required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services (specifically, money transfer and currency exchange)

Company Size: 1,001-5,000 employees (mid-sized, with a global presence)

Founded: 2011 (14 years in operation)

Company Description:

• Wise is a global technology company, building the best way to move money around the world
• With the Wise account, people and businesses can hold 40+ currencies, move money between countries, and spend money abroad
• Large companies and banks use Wise technology too, creating an entirely new cross-border payments network

Company Specialties:

• Money transfer
• Currency exchange
• Foreign currency
• Crowdsourcing
• Peer-to-peer
• Fintech
• Finance
• Technology
• Culture
• P2P
• Startup
• Consumer services
• Financial technology
• Mission-driven and purpose-led

Company Website: wise.com

ASSUMPTION: Wise is a well-established, mission-driven company with a strong focus on innovation, customer-centricity, and global expansion.

📊 Role Analysis

Career Level: Senior-level, strategic role with significant impact on regional growth

Reporting Structure: This role reports directly to the Global Head of Growth Marketing and has a dotted line to the APAC Regional Director

Work Arrangement: On-site, full-time position based in Singapore

Growth Opportunities:

• Potential to grow into a global leadership role as the company expands
• Opportunities to work on high-impact projects and initiatives
• Chance to develop and mentor a team of marketers

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's global expansion.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a global tech company culture

Office Location(s): Paya Lebar Link, Geylang, Central Region, Singapore

Geographic Context:

• Singapore is a multicultural, English-speaking city-state and island country in Southeast Asia
• It is a major global financial hub with a strong focus on innovation and technology
• Singapore offers a high quality of life, with excellent education, healthcare, and infrastructure

Work Schedule: Standard office hours (9:00 AM - 6:00 PM, Monday - Friday) with flexibility for occasional remote work

ASSUMPTION: The work environment at Wise is dynamic, collaborative, and focused on driving innovation and growth in the global financial services industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Global Head of Growth Marketing
• On-site interview with the APAC Regional Director and a panel of stakeholders
• Final interview with the Global Head of Growth Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Cross-functional collaboration and stakeholder engagement
• Understanding of regional marketing nuances and customer needs

Application Tips:

• Highlight your experience in regional marketing and growth strategies
• Tailor your resume to emphasize skills and experiences relevant to this role
• Prepare a cover letter that demonstrates your understanding of Wise's mission and values
• Be ready to discuss your approach to leading and developing a team of marketers

ATS Keywords: Growth Marketing, Regional Marketing, APAC, Customer Acquisition, Performance Marketing, Brand Growth, Team Leadership, Stakeholder Engagement, Regional Expansion

ASSUMPTION: The application process at Wise is designed to assess candidates' strategic thinking, leadership skills, and cultural fit with the company's mission and values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Borderless: We believe in the power of money without borders
• Autonomous: We trust our people to make the right decisions
• Mission-driven: We're driven by our mission to make money without borders

Work Style:

• Collaborative: We work together to achieve our goals
• Data-driven: We make decisions based on data and evidence
• Customer-centric: We put our customers at the heart of everything we do

Self-Assessment Questions:

• How do you embody the value of being borderless in your approach to marketing?
• Can you describe a time when you had to make a difficult decision autonomously?
• How do you ensure that your marketing strategies are customer-centric and data-driven?

ASSUMPTION: Wise values a diverse, inclusive, and collaborative work environment that empowers employees to make decisions and drive impact.

⚠️ Potential Challenges

• Managing a remote team across multiple APAC markets
• Balancing strategic thinking with hands-on execution
• Navigating regional regulatory and compliance requirements
• Keeping up with the fast-paced, ever-changing global financial services landscape

ASSUMPTION: These challenges can be overcome with strong leadership, strategic planning, and effective collaboration with internal and external stakeholders.

📈 Similar Roles Comparison

• This role is similar to a Regional Marketing Director or Growth Marketing Manager, but with a specific focus on the APAC market
• Unlike other regional marketing roles, this position requires a deep understanding of Wise's unique value proposition and global expansion strategy
• Career progression in this role could lead to global leadership opportunities within Wise's marketing organization

ASSUMPTION: This role offers a unique opportunity to drive regional growth for a global fintech company with a strong mission and values-driven culture.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch in the APAC region
• Conducting market research and customer segmentation analysis to inform regional marketing strategies
• Collaborating with global marketing channels and product teams to optimize campaign performance and drive sustainable growth

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the role's responsibilities.

❓ Key Questions to Ask During Interview

• How does this role fit into Wise's global expansion strategy, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics, and how does this role contribute to the overall marketing organization?
• How does Wise support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Wise approach regional marketing nuances and customer preferences, and how can I contribute to this effort?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its mission, while also providing valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience in regional marketing, growth strategies, and team leadership
• Prepare a cover letter that demonstrates your understanding of Wise's mission and values, and your fit for the role
• Prepare for your interviews by researching Wise's business, industry, and competition, and practicing your responses to common interview questions
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.