📌 Core Information
🔹 Job Title: Growth Marketing Senior Manager
🔹 Company: Mixlab
🔹 Location: Remote
🔹 Job Type: Full-Time Salary
🔹 Category: Marketing
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth marketing strategies
- Collaborating cross-functionally to drive business impact
- Leveraging data-driven insights to optimize customer lifecycle
- Experimentation and innovation to drive scalable growth
ASSUMPTION: This role requires a strategic and data-driven mindset, with a proven track record in growth marketing and digital marketing, ideally within eCommerce.
📋 Key Responsibilities
✅ Develop and execute the overall growth marketing strategy, focusing on customer acquisition, activation, and retention to drive sustainable eCommerce growth.
✅ Identify, prioritize, and experiment with growth opportunities across all digital channels and touchpoints.
✅ Design and execute profitable marketing campaigns that attract the right customers across online channels.
✅ Set an analytical environment of data capture and interpretation, leveraging analytics tools to track and report on key metrics.
✅ Develop and implement strategies to enhance the user experience across the eCommerce funnel, including product discovery, cart abandonment, and post-purchase engagement.
✅ Collaborate with Digital, Sales, and Pharmacy Operations teams to align marketing initiatives with overall business goals.
ASSUMPTION: This role requires a hands-on approach, with the ability to wear multiple hats and take on tasks directly.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in growth marketing, digital marketing, or performance marketing, with a focus on eCommerce
Required Skills:
- Proven experience setting up systems, creating processes, and implementing marketing platforms
- Deep understanding of quantitative functions – acquisition, engagement, retention, lifecycle, and insights to drive ROI
- Proficiency with modern marketing platforms such as CRM, eCommerce platforms, marketing automation, analytics/BI, email service providers, social media, conversion rate optimization, content marketing, advertising and retargeting, and collaboration/project tools
- Excellent communication and leadership skills
Preferred Skills:
- Experience in pharmacy, healthcare, or other regulated eCommerce industries
- Familiarity with fulfillment processes, inventory management, and the role they play in eCommerce marketing
- Knowledge of SQL or other data manipulation tools to analyze customer and sales data
ASSUMPTION: Proficiency with the listed marketing platforms is essential for success in this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $175,000 (base + variable bonus)
Benefits:
- 100% employer-paid health, dental, and vision insurance
- Flexible vacation time off, paid time off for holidays and sick time
- Competitive starting wages with the opportunity for rapid career growth, promotion, and wage increases
- Company stock options
- Pre-tax commuter benefits, dependent care, HSA, and FSA
- Employer-paid short and long-term disability leave, parental leave, and life insurance
- 401k with $300/year match
- Referral bonus payouts of up to $1,000 for a successful referral
- Human and pet wellness benefits, including a $650/year allowance for routine pet care through Wagmo
- Discounts on many items through Perkspot
Working Hours: Full-time, with a flexible schedule and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level growth marketing role in a mid-sized company.
📌 Applicant Insights
🔍 Company Context
Industry: Mixlab operates in the pharmaceutical manufacturing industry, with a focus on veterinary compounding and personalized pet care.
Company Size: Mixlab is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: Mixlab was founded in 2017, with a mission to provide exceptional care for animals and those who care for them through personalized products and experiences.
Company Description:
- Mixlab is a modern veterinary pharmacy focused on creating high-quality, custom medications and delightful experiences for pets, their parents, and veterinarians.
- The company is PCAB-accredited, ensuring quality and delivering the best customer experience.
- Mixlab is proud of its 5-star reviews across Google, Yelp, and Facebook, as well as its strong presence on Instagram.
Company Specialties:
- Compounding
- Pharmacy
- Veterinary
Company Website: www.mixlab.com
ASSUMPTION: Mixlab's focus on personalized pet care and exceptional customer experiences sets it apart in the veterinary pharmacy industry.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Revenue team and collaborating with various departments to drive growth initiatives.
Reporting Structure: The Growth Marketing Senior Manager will report to the Revenue team and work closely with Marketing, Sales, Digital/Product, and Pharmacy Operations teams.
Work Arrangement: This role is fully remote, with a flexible schedule that allows for a healthy work-life balance.
Growth Opportunities:
- Potential career progression into a leadership or executive role within the Marketing department or the company as a whole.
- Opportunities to expand skills and expertise in growth marketing, digital marketing, and eCommerce.
- Chance to make a significant impact on the company's growth and success in the veterinary pharmacy industry.
ASSUMPTION: This role offers ample opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office required.
Office Location(s): Not applicable, as this role is fully remote.
Geographic Context:
- Mixlab's headquarters are in New York, New York, but this role can be performed remotely from anywhere.
- The company also has a presence in Los Angeles, California.
- Mixlab serves customers across the United States, with a focus on personalized pet care and exceptional customer experiences.
Work Schedule: Full-time, with a flexible schedule that allows for a healthy work-life balance.
ASSUMPTION: The fully remote work arrangement provides applicants with the flexibility to work from anywhere, with no commute required.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Take-home assignment or case study
- Final interview with the Revenue team and other stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision-making and analytical skills
- Communication and leadership skills
- Cultural fit and alignment with Mixlab's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Mixlab's mission and values in your application materials.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership, and cultural fit.
ATS Keywords: Growth Marketing, Digital Marketing, Performance Marketing, Customer Acquisition, Data Analysis, Email Marketing, SEO, SEM, Social Media, Analytics, CRM, eCommerce, Collaboration, Leadership, A/B Testing, Customer Lifecycle Optimization
ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their understanding of the role's requirements and Mixlab's mission and values.
🛠️ Tools & Technologies
- CRM: HubSpot
- eCommerce platforms: Shopify, BigCommerce
- Marketing Automation: ActiveCampaign, Klaviyo
- Analytics/BI: Google Analytics, Metabase
- Email Service Provider: Mailchimp, Drip
- Social Media: Hootsuite, Buffer, Sprout Social
- Conversion Rate Optimization: Optimizely, Unbounce
- Content Marketing: SEMrush, Canva
- Advertising & Retargeting: Google Ads, Facebook Ads Manager
- Collaboration/Project: Monday
ASSUMPTION: Proficiency with the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused and empathetic
- Innovative and data-driven
- Collaborative and cross-functional
Work Style:
- Remote and flexible work arrangements
- Hands-on and strategic approach
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you have a proven track record of driving growth and success in a remote work environment?
- Are you comfortable working cross-functionally and collaborating with various teams to drive business impact?
- Do you thrive in a dynamic and innovative company culture, with a focus on continuous learning and improvement?
ASSUMPTION: Applicants should assess their fit with Mixlab's company values and work style before applying to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing a remote team and collaborating effectively with cross-functional stakeholders
- Balancing strategic thinking and hands-on execution in a fast-paced and dynamic work environment
- Adapting to the unique challenges and regulations of the veterinary pharmacy industry
- Continuously learning and staying up-to-date with industry trends, tools, and competitive benchmarks
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on data-driven insights and experimentation to drive growth and business impact.
- While Mixlab operates in the pharmaceutical manufacturing industry, this role requires a strong understanding of eCommerce marketing and customer lifecycle optimization.
- Career progression in this role may lead to leadership or executive positions within the Marketing department or the company as a whole.
ASSUMPTION: Applicants should understand the unique aspects of this role and how it differs from traditional marketing positions in other industries.
📝 Sample Projects
- Developing and executing a comprehensive growth marketing strategy for a new product launch, including customer acquisition, activation, and retention initiatives
- Optimizing the customer lifecycle for Mixlab's eCommerce platform, focusing on product discovery, cart abandonment, and post-purchase engagement
- Collaborating with cross-functional teams to create and execute targeted marketing campaigns for specific products or promotions
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they drove measurable business impact.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Mixlab's growth marketing efforts and where this role fits into the company's overall growth strategy?
- How does Mixlab support the professional development and growth of its employees, particularly in the Marketing department?
- What are the biggest challenges facing Mixlab's growth marketing efforts, and how can this role address them?
- How does Mixlab measure the success of its growth marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance and employee well-being, particularly for remote workers?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions that demonstrate their understanding of the role and Mixlab's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Mixlab's mission and values.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership, and cultural fit.
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
