📌 Core Information
🔹 Job Title: Growth Marketing Specialist
🔹 Company: Sell2Rent
🔹 Location: Bogotá, Bogotá, Colombia
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: 2025-06-23
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (fully)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive email and SMS marketing strategies to drive business growth.
- Creating engaging content for email marketing and SMS campaigns.
- Analyzing campaign performance data to optimize strategies and maximize ROI.
- Collaborating with cross-functional teams to enhance overall team performance.
- Proactively identifying and resolving problems to meet company goals.
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing strategies.
📋 Key Responsibilities
✅ Develop and execute comprehensive email and SMS marketing strategies to achieve business growth objectives, with a focus on lead acquisition and retention.
✅ Create compelling and engaging content for email marketing and SMS campaigns.
✅ Make data-driven decisions to drive growth and achieve marketing objectives specifically for email marketing and SMS.
✅ Analyze campaign performance data to identify trends, optimize strategies, and maximize ROI, including tracking customer journeys and sales funnels specific to email marketing and SMS.
✅ Take initiative to proactively identify and resolve problems and propose innovative ideas to meet the company goals.
✅ Utilize CRM systems (Zoho/Hubspot) to create workflows for email sequences and SMS campaigns for effective lead nurturing and customer engagement.
✅ Collaborate with cross-functional teams to enhance overall team performance, by sharing ideas and being receptive to other teams' initiatives.
✅ Work closely with the Growth Marketing team to develop and execute innovative growth strategies that support overall business objectives.
✅ Take ownership of email marketing and SMS projects and initiatives, working independently and being accountable for results.
✅ Proactively research and implement AI technologies and tools to optimize task execution and promote a culture of innovation.
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently while collaborating effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field.
Experience: 3-4 years of experience in Digital Marketing, specifically email and SMS marketing, with a proven track record of driving measurable results and achieving marketing objectives.
Required Skills:
- Strong analytical skills and proficiency in CRM systems (Zoho/Hubspot) and data analysis tools.
- Creative thinker with a results-driven mindset and a passion for driving growth and innovation.
- Problem-solving mindset and the ability to work independently, taking ownership of their campaigns and tasks.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and communicate complex ideas clearly and concisely specifically in relation to email marketing and SMS.
- Advanced English is required.
Preferred Skills:
- Additional certifications in email marketing, SMS marketing, Social media campaigns or related disciplines are a plus.
- Proficiency in designing marketing assets and collateral using AI tools are an extra plus.
ASSUMPTION: While not explicitly stated, proficiency in Spanish is likely beneficial for this role due to the company's location in Colombia.
💰 Compensation & Benefits
Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is $50,000 - $70,000 USD per year. This is an estimate and the actual salary may vary based on the company's internal compensation structure and the candidate's qualifications.
Benefits:
- Be part of a fast-growing proptech company redefining the real estate space.
- Collaborate with passionate and driven professionals across marketing, sales, and operations.
- Enjoy flexibility and autonomy in a fully remote work environment.
- Learn, grow, and take ownership of impactful marketing initiatives.
Working Hours: Full-time (40 hours/week), with flexibility to manage personal and professional responsibilities.
ASSUMPTION: The company's remote work environment allows for a flexible work schedule, with the expectation that employees will maintain a consistent work-life balance and be available during core business hours.
📌 Applicant Insights
🔍 Company Context
Industry: Sell2Rent operates in the Proptech industry, focusing on real estate technology and innovative solutions for homeowners and investors.
Company Size: As a growing proptech company, Sell2Rent offers a dynamic and agile work environment, with the opportunity to make a significant impact on the business.
Founded: The company was founded in [Year], with a mission to transform the real estate industry through sale-leaseback solutions and innovative technology.
Company Description:
- Sell2Rent connects homeowners with real estate investors, helping them unlock equity while staying in their homes.
- The company leverages innovative technology to streamline the sale-leaseback process and provide a seamless experience for both homeowners and investors.
- Sell2Rent is committed to redefining the real estate space and creating a positive impact on the lives of its customers.
Company Specialties:
- Sale-leaseback solutions
- Real estate technology
- Innovative marketing strategies
Company Website: https://www.sell2rent.com/
ASSUMPTION: Sell2Rent's focus on innovation and technology-driven solutions creates an environment that values creativity, adaptability, and continuous learning.
📊 Role Analysis
Career Level: This role is suited for a mid-level marketing professional with 2-5 years of experience in digital marketing, specifically email and SMS marketing.
Reporting Structure: The Growth Marketing Specialist will report directly to the Growth Marketing team and collaborate with cross-functional teams, including marketing, sales, and operations.
Work Arrangement: This is a fully remote position, with the expectation that the employee will have a dedicated workspace and reliable internet connection.
Growth Opportunities:
- As a growing company, Sell2Rent offers opportunities for professional development and career advancement as the business expands.
- The dynamic nature of the role provides ample opportunities to learn and grow within the marketing function and the broader organization.
- The company's focus on innovation and technology creates opportunities to explore new marketing channels and strategies.
ASSUMPTION: Sell2Rent's commitment to growth and innovation creates an environment that encourages employees to take on new challenges and expand their skillsets.
🌍 Location & Work Environment
Office Type: Fully remote work environment, with no physical office location.
Office Location(s): N/A (fully remote)
Geographic Context:
- Bogotá, Colombia, where the company is headquartered, is a vibrant and dynamic city with a thriving tech industry.
- The city offers a high quality of life, with a rich cultural scene, diverse neighborhoods, and a growing startup ecosystem.
- Bogotá's strategic location in Latin America provides opportunities for regional expansion and collaboration.
Work Schedule: Full-time (40 hours/week), with flexibility to manage personal and professional responsibilities.
ASSUMPTION: While the company is based in Bogotá, Colombia, the fully remote nature of the role allows for a global talent pool and the opportunity to work with diverse teams from around the world.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- Technical assessment to evaluate marketing skills and data analysis capabilities.
- Final interview with the Growth Marketing team to discuss the role, responsibilities, and career growth opportunities.
Key Assessment Areas:
- Data analysis and interpretation skills.
- Campaign strategy development and execution.
- Communication and collaboration skills.
- Problem-solving mindset and adaptability.
Application Tips:
- Tailor your resume and cover letter to highlight your experience in email and SMS marketing, as well as your data analysis skills.
- Prepare examples of successful email and SMS marketing campaigns you've executed, including metrics and results.
- Demonstrate your understanding of the company's mission and how your skills and experience align with the role's requirements.
ATS Keywords: Digital Marketing, Email Marketing, SMS Marketing, Data Analysis, CRM Systems, Campaign Management, Lead Acquisition, Customer Engagement, AI Technologies, Content Creation, Collaboration, Ownership
ASSUMPTION: Sell2Rent's focus on data-driven decision making and continuous optimization of marketing strategies will be a significant factor in the interview process, with a strong emphasis on assessing the candidate's analytical skills and problem-solving abilities.
🛠️ Tools & Technologies
- CRM systems: Zoho/Hubspot
- Data analysis tools: Google Analytics, Excel, or other relevant tools
- AI technologies and tools: Various AI-driven marketing platforms and tools for content creation, campaign optimization, and customer engagement
ASSUMPTION: The candidate should have experience with CRM systems and data analysis tools, as well as a willingness to learn and adapt to new AI technologies and tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing new ideas and technologies to drive growth and improve customer experiences.
- Collaboration: Working together to achieve common goals and create a positive impact on the lives of customers.
- Accountability: Taking ownership of tasks and responsibilities, and being held accountable for results.
Work Style:
- Autonomous: The ability to work independently and manage personal and professional responsibilities effectively.
- Adaptable: Embracing change and quickly adjusting to new situations and challenges.
- Data-driven: Making informed decisions based on data and analytics to optimize marketing strategies and achieve business objectives.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy working autonomously?
- Are you comfortable collaborating with cross-functional teams and embracing a data-driven approach to marketing?
- Do you have a passion for driving growth and innovation, and a strong commitment to accountability and results?
ASSUMPTION: Sell2Rent's focus on innovation, collaboration, and accountability creates an environment that values proactive problem solvers who are comfortable working independently and taking ownership of their campaigns and tasks.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously, requiring strong organizational skills and time management.
- Adapting to a fast-paced, dynamic work environment with a high degree of autonomy and flexibility.
- Working remotely, which may present unique challenges related to communication, collaboration, and maintaining a healthy work-life balance.
- Keeping up with the latest trends and best practices in email and SMS marketing, as well as emerging AI technologies and tools.
ASSUMPTION: The candidate should be comfortable working in a fast-paced, dynamic environment and have strong organizational skills to manage multiple marketing channels and campaigns effectively.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position places a stronger emphasis on data analysis and optimization of email and SMS marketing campaigns.
- In the Proptech industry, this role is unique in its focus on sale-leaseback solutions and innovative technology for real estate investors and homeowners.
- Career progression in this role may involve expanding into other marketing channels or taking on leadership responsibilities within the Growth Marketing team.
ASSUMPTION: This role offers a unique opportunity to specialize in email and SMS marketing within the growing Proptech industry, with ample opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a comprehensive email marketing campaign to drive lead acquisition and retention for a new sale-leaseback product launch.
- Analyzing customer journey data to identify trends and optimize email marketing strategies for improved engagement and conversion rates.
- Collaborating with the Growth Marketing team to develop and execute an innovative SMS marketing campaign to promote a limited-time offer for existing customers.
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute comprehensive email and SMS marketing strategies, analyze campaign performance data, and collaborate effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for email and SMS marketing campaigns at Sell2Rent, and how this role fits into the broader marketing strategy?
- How does the Growth Marketing team collaborate with other departments, such as sales and operations, to ensure consistent messaging and customer experiences across all touchpoints?
- What opportunities exist for professional development and career growth within the Growth Marketing team and the broader organization?
- How does Sell2Rent support work-life balance for remote employees, and what resources are available to help manage personal and professional responsibilities effectively?
- Can you provide an example of a successful email or SMS marketing campaign executed by the Growth Marketing team, and how the team measured its performance and optimized results over time?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's marketing strategy, and their ability to collaborate effectively with cross-functional teams to drive growth and innovation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your experience in email and SMS marketing, as well as your data analysis skills and problem-solving mindset.
- Prepare examples of successful email and SMS marketing campaigns you've executed, including metrics and results, to demonstrate your qualifications and achievements.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
