📌 Core Information
🔹 Job Title: Growth Marketing Specialist
🔹 Company: 7Graus
🔹 Location: Matosinhos, Porto, Portugal
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-05-20
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (with office availability)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth strategies across multiple channels for digital products and services
- Collaborating with the Product Manager to co-create growth tactics
- Monitoring and analyzing performance data to generate insights and optimize campaigns
- Refining user journeys to improve conversion rates
- Staying updated with emerging marketing trends and tools
ASSUMPTION: This role requires a balance of creativity and data-driven decision making. It's ideal for candidates who enjoy experimenting with new strategies and analyzing results to improve performance.
📋 Key Responsibilities
✅ Co-creating growth tactics for freemium services, apps, and digital products with the Product Manager
✅ Executing high-impact growth campaigns across various channels, such as email, social media, content, partnerships, SEO, and referrals
✅ Monitoring and analyzing performance data using tools like Google Analytics and Hotjar to generate insights and make data-driven decisions
✅ Refining user journeys to optimize conversion rates at key touchpoints
✅ Staying updated with emerging marketing trends and tools, and continuously learning and improving
ASSUMPTION: This role involves a high degree of autonomy and requires strong initiative and self-motivation to drive growth strategies and campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 2 years of experience in growth, performance, or digital marketing, preferably in a SaaS or digital product environment
Required Skills:
- Proven experience in growth marketing, performance marketing, or a related field
- Strong knowledge of conversion optimization and funnel analysis
- Deep understanding of user psychology and behavior
- Ability to translate product objectives into testable hypotheses and execute A/B tests
- Experience managing campaigns across multiple channels, including organic, email, partnerships, and social media
- Strong writing skills and ability to create compelling messages
- Practical experience with tools such as Google Analytics, Hotjar, HubSpot, and email marketing software
- Initiative and ability to drive projects from concept to execution
- Native-level fluency in Portuguese
Preferred Skills:
- Experience working with freemium or contribution-based platforms
- Familiarity with community engagement tactics
- Basic HTML/CSS, CMS, and landing page builder proficiency, JavaScript, and Tag Manager
- Fluency in English
ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and a strong analytical mindset are essential for success in this role.
💰 Compensation & Benefits
Salary Range: Based on market research and the company's size, the estimated salary range for this role is €35,000 - €50,000 per year, depending on experience and qualifications. This is an estimate, and the actual salary may vary.
Benefits:
- Health insurance
- Gym membership
- Childcare vouchers
- Individual salary based on experience
- Personal development plan
- Meal card (€10.20/day)
- Annual profit sharing
- Gift cards for weddings and parenthood
- Team training
Working Hours: Full-time, with flexible hours and the option to work remotely, hybrid, or on-site at the Matosinhos office
ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. Actual salary offers may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet. 7Graus develops websites and creates quality content to meet the information and entertainment needs of internet users worldwide.
Company Size: Small to medium-sized (11-50 employees). This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.
Founded: 2004. 7Graus was founded with a strong focus on internet technology and quality content, and has since grown to become one of Portugal's leading content producers and distributors.
Company Description:
- 7Graus develops websites and creates high-quality content, focusing on user needs and preferences
- The company aims to be a global reference in creating highly relevant content in various languages and formats
- 7Graus has over 60 products that distribute content to more than 200 million visitors monthly, making it one of Portugal's and Latin America's largest content producers
Company Specialties:
- Internet
- Content
- Media
- Technology
Company Website: 7graus.com/trabalhe-connosco/
ASSUMPTION: 7Graus' focus on quality content and user needs makes it an attractive employer for candidates interested in creating meaningful and engaging digital experiences.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of experience and continuous learning, making it an ideal fit for candidates looking to grow their careers in growth marketing.
Reporting Structure: This role reports directly to the Product Manager, with close collaboration with other teams, such as content creation and product development.
Work Arrangement: Hybrid. This role offers a flexible work arrangement, with the option to work remotely, hybrid, or on-site at the Matosinhos office.
Growth Opportunities:
- As 7Graus continues to grow, there may be opportunities for the right candidate to take on more responsibilities or explore new roles within the company
- The company's focus on continuous learning and personal development provides ample opportunities for professional growth
- Working closely with the Product Manager and other teams can lead to increased visibility and career advancement
ASSUMPTION: Given 7Graus' focus on growth and continuous improvement, candidates can expect ample opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Hybrid. The Matosinhos office is available for those who prefer to work on-site, with remote and hybrid options also available.
Office Location(s): Rua da Lionesa nº 446 Edf. G20, Matosinhos, Porto, Portugal
Geographic Context:
- Matosinhos is a coastal city in the Porto metropolitan area, offering a mix of urban and coastal living
- The Porto region is known for its rich history, vibrant culture, and high quality of life
- Portugal is ranked among the top countries in the world for quality of life, safety, and happiness
Work Schedule: Full-time, with flexible hours and the option to work remotely, hybrid, or on-site
ASSUMPTION: The hybrid work arrangement and flexible hours allow for a better work-life balance and cater to a wide range of candidate preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the Product Manager or a relevant team member
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Growth marketing skills and experience
- Data analysis and interpretation abilities
- Cultural fit and alignment with company values
- Problem-solving and critical thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant growth marketing experience and skills
- Demonstrate your understanding of user psychology and conversion optimization in your application materials
- Showcase your ability to think critically and solve problems by providing specific examples of growth strategies you've implemented in previous roles
ATS Keywords: Growth marketing, digital marketing, data analysis, conversion optimization, A/B testing, campaign management, user psychology, initiative, communication
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.
🛠️ Tools & Technologies
- Google Analytics
- Hotjar
- HubSpot
- Email marketing software
- CMS and landing page builders
- JavaScript and Tag Manager
ASSUMPTION: While not explicitly stated, proficiency in these tools is expected for candidates applying to this role.
👔 Cultural Fit Considerations
Company Values:
- Responsibility and ownership
- Continuous exploration and experimentation
- Horizontal organization and collaboration
Work Style:
- Initiative-driven, with a focus on results and impact
- Data-informed decision making
- Collaborative and team-oriented, with a strong focus on communication and feedback
Self-Assessment Questions:
- Do you thrive in an environment that encourages initiative and experimentation?
- Are you comfortable working with data to inform your decisions and optimize your strategies?
- Do you enjoy collaborating with others and seeking feedback to improve your work?
ASSUMPTION: 7Graus' culture values initiative, data-driven decision making, and collaboration, making it an ideal fit for candidates who enjoy taking ownership of their work and working closely with others to achieve results.
⚠️ Potential Challenges
- The hybrid work arrangement may require some candidates to commute to the Matosinhos office periodically
- The role may involve working with tight deadlines and managing multiple campaigns simultaneously
- Candidates may need to adapt to a fast-paced, ever-changing digital landscape and stay updated with emerging trends and tools
- The role requires a strong focus on data analysis and interpretation, which may be challenging for candidates without a strong analytical mindset
ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth and learning in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role differs from other growth marketing positions in its focus on freemium services and digital products, as well as the company's strong emphasis on quality content and user needs
- 7Graus' size and culture provide a unique environment for growth and professional development, with ample opportunities for career advancement
- Compared to other roles in the industry, this position offers a competitive salary range and comprehensive benefits package
ASSUMPTION: Candidates should consider the unique aspects of this role and the company when comparing it to other opportunities in the industry.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage inactive users of a freemium service
- Optimizing the user journey for a digital product's onboarding process to improve conversion rates
- Analyzing user behavior data to identify trends and inform content strategy for a popular website
ASSUMPTION: These sample projects illustrate the types of initiatives a Growth Marketing Specialist might work on at 7Graus, focusing on data-driven decision making, user-centered design, and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach work-life balance and flexibility for its employees?
- What are the most rewarding and challenging aspects of working at 7Graus, according to current employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant growth marketing experience and skills
- Prepare examples of growth strategies you've implemented in previous roles, demonstrating your ability to think critically and solve problems
- If selected for an interview, be prepared to discuss your approach to growth marketing and your understanding of user psychology and conversion optimization
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
