📌 Core Information
🔹 Job Title: Growth Marketing Specialist
🔹 Company: Eagle Eye Networks Inc
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Develop and execute regional digital marketing strategy
- Collaborate with global marketing team to create impactful campaigns
- Analyze campaign performance and optimize for maximum effectiveness
- Identify new opportunities to drive revenue growth
- Localize global marketing assets for regional use
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a fast-paced, global environment.
📋 Key Responsibilities
✅ Lead the development and execution of online marketing campaigns to drive demand and revenue growth in the EMEA region
✅ Collaborate with the Eagle Eye Networks marketing team to develop campaign assets and ensure campaigns align with brand efforts
✅ Deliver in-depth weekly and monthly KPI reports to communicate performance trends
✅ Identify new opportunities to drive revenue and actively participate in formulating strategies to capitalize on new opportunities
✅ Advise on shifts in program audiences, keyword mix, channels, tactics, and media partners based on performance
✅ Modify copy and landing pages for digital marketing campaigns to optimize conversion
✅ Conduct thorough market research to identify trends, customer needs, and competitive landscape
✅ Localize global marketing assets for regional use, ensuring messaging aligns with local terminology, compliance standards, and cultural context
✅ Collaborate with regional sales teams to gather market insights and tailor content to address local customer pain points and use cases
ASSUMPION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of hands-on experience in digital marketing, preferably in the B2B SaaS space
Required Skills:
- Proven experience with global campaign setup, execution, tracking, and analysis
- Outstanding communication and collaboration skills
- Ability to work effectively in a fast-paced, start-up environment
- Strong attention to detail, problem-solving skills, and an analytical mindset
- Self-directed, proactive, and able to define and execute projects independently
- Expert in using web, digital advertising, ABM, conversion optimization, nurture, and more as part of a comprehensive growth strategy
- Working knowledge of a partner relationship manager (PRM), Zoho, Google Suite, Excel, Hubspot, Monday.com, or similar tools preferred
- Fluent English speaking and any other languages are a huge plus for this role
- Experience in the Security sector is a plus
Preferred Skills:
- Experience with the Security sector
ASSUMPTION: The ideal candidate will have a proven track record in driving demand and revenue growth through digital marketing campaigns in the B2B SaaS space.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a role of this level in Amsterdam)
Benefits:
- Paid holidays (23 + Dutch public holidays)
- Travel expense compensation for commuting from home to the office
- Company equipment for work use
- Enrollment in the Eagle Eye Networks B.V. collective pension plan
- Drinks, snacks, and lunch at the AMS office
- Opportunity to take part in EEN Corporate Fitness App challenges
- Company swag, business casual scale-up work atmosphere, and Friday drinks
- Once or twice a year, a stunning company day
- Flexible work time arrangement
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range and benefits package are competitive for the Amsterdam market and reflect the high level of responsibility and expertise required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 501-1,000 employees (mid-sized company with a significant global presence)
Founded: 2012 (over a decade of experience in the industry)
Company Description:
- Eagle Eye Networks is the global leader in cloud video surveillance, delivering cyber-secure, cloud-based video with artificial intelligence (AI) and analytics to make businesses more efficient and the world a safer place.
- The Eagle Eye Cloud VMS (video management system) is the only platform robust and flexible enough to power the future of video surveillance and intelligence.
- Eagle Eye is based in Austin, Texas, with offices in Amsterdam, Bangalore, and Tokyo.
Company Specialties:
- Security Cameras
- Cloud Based Video Surveillance
- Video Management System
- Video Surveillance
- CCTV
- Access Control Integration
- API
- Thermal Camera Support
- Open Platform
- Cybersecurity
- Cloudsecurity
- Securitymanagement
- Cloudplatform
- Subscription
- and RMR
Company Website: https://www.een.com/
ASSUMPTION: Eagle Eye Networks is a well-established company with a strong global presence and a focus on innovation and growth in the cloud video surveillance and security industry.
📊 Role Analysis
Career Level: Senior (due to the 10+ years of experience required)
Reporting Structure: This role reports directly to the Growth Marketing Lead, indicating a high level of responsibility and autonomy.
Work Arrangement: On-site (with a flexible work time arrangement)
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department as the company grows
- Opportunity to work on high-impact campaigns and contribute to the company's overall success
- Chance to gain experience in a global role and collaborate with teams across different regions
ASSUMPTION: This role offers significant growth potential and the chance to make a real impact on the company's marketing efforts and overall success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Amsterdam
Office Location(s): Hogehilweg 19, Amsterdam, Noord-Holland, Netherlands
Geographic Context:
- Amsterdam is the capital and most populous city in the Netherlands, with a vibrant business ecosystem and a strong focus on innovation and technology
- The city is known for its multicultural atmosphere, with over 180 nationalities represented
- Amsterdam is home to numerous international companies and has a thriving startup scene
Work Schedule: Flexible work time arrangement, with core hours from 10:00 to 16:00 (with an hour for lunch)
ASSUMPTION: Working in Amsterdam offers a dynamic, multicultural environment with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with the Growth Marketing Lead
- Background check and reference check
- Job offer
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Strategic thinking and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of the company and its products/services
- Demonstrate your ability to develop and execute successful digital marketing campaigns
- Prepare for behavioral interview questions that focus on your problem-solving skills and strategic mindset
ATS Keywords: Digital Marketing, Campaign Management, Email Marketing, Social Media, Advertising, B2B SaaS, Global Marketing, Localization, Market Research, Collaboration, Analytics, Problem Solving, Attention to Detail, PRM, Zoho, Google Suite, Excel, Hubspot, Monday.com
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise and fit for the position.
🛠️ Tools & Technologies
- Partner Relationship Manager (PRM)
- Zoho
- Google Suite
- Excel
- Hubspot
- Monday.com
- Various digital advertising platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are integral to the day-to-day responsibilities of the Growth Marketing Specialist.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you approach localizing global marketing assets to ensure they resonate with regional audiences?
- Can you provide an example of a successful digital marketing campaign you've managed, and how you optimized it for maximum effectiveness?
- How do you stay up-to-date with industry trends and best practices in digital marketing?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Eagle Eye Networks' values and work style to succeed in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and initiatives simultaneously, requiring strong project management skills
- Working in a fast-paced, global environment with tight deadlines and high expectations
- Adapting to changes in market conditions and campaign performance data
- Collaborating effectively with remote teams across different time zones
ASSUMPTION: These challenges require strong communication, time management, and adaptability skills to overcome successfully.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on digital marketing and global campaign management
- Experience in the B2B SaaS sector is preferred, as the role involves working with partners and end users to drive demand and revenue growth
- This role offers significant growth potential and the chance to make a real impact on the company's overall success, unlike more junior marketing positions
ASSUMPTION: Candidates should understand the unique aspects of this role and be prepared to take on the challenges and opportunities it presents.
📝 Sample Projects
- Developing and executing a regional email marketing campaign to drive lead generation and revenue growth
- Localizing global marketing assets for regional use, ensuring messaging aligns with local terminology, compliance standards, and cultural context
- Conducting market research to identify trends, customer needs, and competitive landscape, and using insights to inform campaign strategy
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Growth Marketing Specialist role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does the company support the growth and development of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns, and how are they tracked and analyzed?
- How does the company approach localizing global marketing assets for regional use, and what resources are available to support this process?
- What opportunities are there for collaboration with other departments, such as sales or product, to drive revenue growth and improve customer satisfaction?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or examples of your previous digital marketing campaigns, demonstrating your ability to develop and execute successful strategies
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
- If invited to interview, research the company and its products/services to show your enthusiasm and understanding of the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
