Growth Marketing Specialist

📌 Core Information

🔹 Job Title: Growth Marketing Specialist

🔹 Company: Josys

🔹 Location: San Francisco, California, United States (Remote-friendly)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Designing and running growth experiments to drive qualified pipeline
• Leveraging AI tools to scale marketing efforts across the funnel
• Collaborating with cross-functional teams to align messaging and targeting
• Creating narrative-driven content for various channels
• Tracking and analyzing KPIs to optimize campaign performance

ASSUMPTION: This role requires a strong background in growth marketing and a solid understanding of AI marketing tools to succeed.

📋 Key Responsibilities

✅ Design and run growth experiments to drive qualified pipeline (SQLs)

✅ Utilize AI tools to scale marketing efforts across the funnel

✅ Test and optimize messaging, landing pages, and outreach using A/B testing and data insights

✅ Collaborate with product marketing and sales to align messaging and targeting across channels

✅ Create engaging, narrative-driven content for social media, email, and influencer-led channels

✅ Track and analyze KPIs to optimize campaign performance and iterate based on data

ASSUMPTION: Success in this role requires a data-driven mindset, strong analytical skills, and a willingness to experiment and learn continuously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-3 years of experience in growth marketing, performance marketing, or demand generation in a B2B startup or fast-moving environment

Required Skills:

• Proven experience with AI marketing tools (e.g., LLMs, automation, data enrichment, and content generation platforms)
• Strong analytical skills and data-driven mindset
• Familiarity with A/B testing and optimization techniques
• Excellent communication and collaboration skills
• Ability to work well cross-functionally and wear multiple hats

Preferred Skills:

• Experience with marketing automation platforms (e.g., HubSpot, Marketo)
• Familiarity with marketing analytics tools (e.g., Google Analytics, Mixpanel)
• Background in B2B marketing or SaaS industry

ASSUMPTION: Candidates with a strong foundation in traditional marketing fundamentals but a focus on modern growth strategies will thrive in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience level and industry standards for growth marketing roles in San Francisco)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible PTO and work-from-home policy
• Professional development opportunities
• Competitive compensation and equity packages

Working Hours: Full-time (40 hours/week) with flexible scheduling and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for growth marketing roles in San Francisco. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Josys operates in the technology industry, specifically focusing on SaaS Management Platforms, which aim to simplify IT operations by providing visibility and control over software and hardware portfolios.

Company Size: Josys is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.

Founded: Josys was founded in Tokyo, Japan, and has since expanded globally, with offices in Bengaluru, India, and Palo Alto, California.

Company Description:

• Josys is a SaaS Management Platform that simplifies how IT works by providing a holistic approach to controlling software and hardware portfolios.
• The company leverages APIs and integrates with hundreds of applications to empower IT teams with a single portal for assigning licenses and devices, monitoring user access, and tracking adoption.
• Josys helps IT teams save time, optimize IT costs, and securely govern access to company data.

Company Specialties:

• SaaS Management Platform
• IT Operations Simplification
• Software and Hardware Portfolio Control
• IT Cost Optimization

Company Website: josys.com

ASSUMPTION: Josys' focus on innovation and growth, along with its global presence, provides ample opportunities for professional development and career advancement.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in growth marketing and AI-driven strategies.

Reporting Structure: The Growth Marketing Specialist will report directly to the Head of Growth and collaborate closely with product marketing, sales, and other cross-functional teams.

Work Arrangement: This role offers remote work flexibility, with the option to work from the company's offices in San Francisco, Bengaluru, or Palo Alto.

Growth Opportunities:

• Expanding expertise in AI marketing tools and strategies
• Developing leadership skills through cross-functional collaboration
• Gaining experience in a fast-growing startup environment
• Potential career progression into senior marketing roles or management positions

ASSUMPTION: Success in this role can lead to increased responsibility and career growth opportunities within Josys' expanding marketing team.

🌍 Location & Work Environment

Office Type: Josys offers a hybrid work environment with offices in San Francisco, Bengaluru, and Palo Alto, as well as remote work options.

Office Location(s): San Francisco, Bengaluru, and Palo Alto

Geographic Context:

• San Francisco: A vibrant, tech-centric city with a thriving job market and diverse cultural scene
• Bengaluru: A major tech hub in India, known for its startup ecosystem and growing IT industry
• Palo Alto: A city in the heart of Silicon Valley, home to numerous tech companies and startups

Work Schedule: Full-time (40 hours/week) with flexible scheduling and remote work options

ASSUMPTION: The remote-friendly work arrangement allows for a better work-life balance and the opportunity to work from various locations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Take-home assignment or case study
• Final interview with the team
• Background check and offer extension

Key Assessment Areas:

• Growth marketing experience and strategies
• AI marketing tools proficiency
• Data analysis and optimization skills
• Cross-functional collaboration and communication

Application Tips:

• Tailor your resume and cover letter to highlight relevant growth marketing experience and AI marketing tools proficiency
• Prepare examples of successful growth experiments or A/B tests you've run in previous roles
• Demonstrate your understanding of Josys' products and target audience in your application materials

ATS Keywords: Growth Marketing, AI Marketing Tools, Experimentation, Data Analysis, A/B Testing, Content Creation, Collaboration, Performance Marketing, Demand Generation, B2B Marketing, Analytics, Messaging Optimization, Pipeline Management, Conversion Rate Optimization, Creative Content, Social Media Marketing

ASSUMPTION: Josys' hiring process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit within the organization.

🛠️ Tools & Technologies

• AI marketing tools (e.g., LLMs, automation, data enrichment, and content generation platforms)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Marketing analytics tools (e.g., Google Analytics, Mixpanel)
• Collaboration and project management tools (e.g., Asana, Slack, Google Workspace)

ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them will have an advantage in the application process.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Continuous learning

Work Style:

• Data-driven and experimental
• Cross-functional and collaborative
• Adaptable and flexible
• Results-oriented and action-biased

Self-Assessment Questions:

• Do you thrive in a fast-paced, experimental environment where continuous learning is essential?
• Are you comfortable working cross-functionally and collaborating with various teams to achieve common goals?
• Do you prefer a work style that emphasizes action and results over perfection?

ASSUMPTION: Candidates who align with Josys' company values and work style will be more likely to succeed and enjoy their time at the organization.

⚠️ Potential Challenges

• Keeping up with the fast-paced, ever-changing nature of AI marketing tools and strategies
• Balancing multiple responsibilities and priorities in a dynamic, growing startup environment
• Adapting to a remote or hybrid work arrangement, which may require strong self-motivation and time management skills
• Managing expectations and priorities across multiple stakeholders, including product marketing, sales, and other cross-functional teams

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Growth Marketing Specialist position focuses heavily on experimentation, data-driven decision-making, and AI marketing tools
• In the B2B SaaS industry, growth marketing roles often require a strong understanding of both marketing fundamentals and modern growth strategies
• Career progression in growth marketing can lead to senior marketing roles, management positions, or specialized expertise in AI marketing

ASSUMPTION: Candidates with experience in related marketing roles or a strong background in data analysis and experimentation will find this role particularly appealing and well-suited to their skillset.

📝 Sample Projects

• Designing and executing a multi-channel growth experiment to drive SQLs and optimize conversion rates
• Developing a narrative-driven content strategy for social media and email campaigns to increase brand awareness and engagement
• Analyzing campaign performance data to identify trends, optimize messaging, and improve ROI

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and challenges faced by the Growth Marketing Specialist in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does Josys support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the growth marketing team currently, and how can this role help address them?
• How does Josys approach experimentation and data-driven decision-making in its marketing strategies?
• What is the company's long-term vision for its growth marketing efforts, and how does this role contribute to that vision?

ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role and their eagerness to understand the company's marketing strategies and growth plans.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant growth marketing experience and AI marketing tools proficiency
• Prepare examples of successful growth experiments or A/B tests you've run in previous roles
• Demonstrate your understanding of Josys' products and target audience in your application materials
• Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.