Growth Marketing Specialist

📌 Core Information

🔹 Job Title: Growth Marketing Specialist

🔹 Company: Remote Recruitment

🔹 Location: South Africa (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing innovative marketing initiatives to drive company growth
• Expanding market presence and enhancing customer engagement in the UK market
• Collaborating with UK teams to align marketing campaigns with business objectives
• Working remotely from the comfort of your home

ASSUMPTION: This role requires a strong understanding of the UK market and its trends to create effective marketing strategies.

📋 Key Responsibilities

✅ Develop and implement comprehensive growth marketing strategies tailored to the UK audience

✅ Utilize tools like LinkedIn Sales Navigator and HubSpot to drive customer acquisition and retention

✅ Collaborate closely with UK teams to align marketing campaigns with business objectives

✅ Conduct market research and competitor analysis to inform marketing strategies

✅ Monitor and report on campaign performance, providing actionable insights for continual improvement

✅ Manage digital advertising campaigns, including social media, email marketing, and PPC

✅ Optimize marketing funnels and customer journeys to improve conversion rates

ASSUMPTION: The role may evolve over time as the company grows and its marketing needs change.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: Minimum of 3 years’ experience in a growth marketing role, preferably within a UK-based company

Required Skills:

• Proficiency with digital marketing tools such as LinkedIn Sales Navigator, HubSpot, and Google Analytics
• Strong analytical skills with a knack for interpreting market data and trends
• Excellent communication and collaboration skills, with a proven ability to work effectively in a remote team environment
• Self-motivated with strong organizational skills to manage multiple projects simultaneously
• Must have reliable internet access and own a laptop suitable for remote work

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages, particularly European languages

ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and additional language skills could provide a competitive edge.

💰 Compensation & Benefits

Salary Range: R45,000 per month (Industry standard for mid-level marketing roles in South Africa)

Benefits:

• Remote work flexibility
• Opportunity to work with a dynamic UK-based marketing team

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in South Africa. Benefits may include additional perks not explicitly stated.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Remote Recruitment specializes in sourcing talent for UK-based companies, focusing on marketing, sales, and administrative roles.

Company Size: Small (11-50 employees). This size allows for a more agile and collaborative work environment.

Founded: 2018. Remote Recruitment has been operating for 7 years, providing ample time for the company to establish itself in the market.

Company Description:

• Remote Recruitment operates as a full-service employment agency, providing recruitment and staffing services for UK-based companies.
• The company specializes in sourcing talent for marketing specialists, sales, and assistants/admin roles.
• They handle the entire recruitment process, including background checks and contracts, to ensure clients can focus on their business.

Company Specialties:

• Recruitment
• Management
• Communication
• Business
• Administration
• Payroll

Company Website: remoterecruitment.co.uk

ASSUMPTION: Remote Recruitment's focus on remote work and UK-based clients makes it an attractive option for South African marketing professionals looking to gain international experience.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of strategic thinking and tactical execution, with a solid foundation in growth marketing principles.

Reporting Structure: The Growth Marketing Specialist will likely report directly to the Marketing Manager or Head of Marketing within the UK-based marketing team.

Work Arrangement: Remote solely. This role requires a high degree of self-motivation and strong communication skills to work effectively in a remote team environment.

Growth Opportunities:

• As the company grows, there may be opportunities to take on more senior roles or specialize in specific areas of marketing.
• Working with a dynamic UK-based team can provide exposure to new marketing strategies and best practices.
• Remote Recruitment's focus on UK-based clients may offer opportunities to work on international marketing campaigns.

ASSUMPTION: Growth opportunities will depend on the company's expansion and the individual's performance and interests.

🌍 Location & Work Environment

Office Type: Remote. There is no physical office for this role, as it is based in South Africa but focused on the UK market.

Office Location(s): N/A

Geographic Context:

• South Africa has a well-established tech industry and a growing remote work culture.
• The time zone difference between South Africa and the UK (GMT+2 to GMT) may require some flexibility in working hours.
• South Africa's diverse cultural landscape can provide unique insights for marketing to the UK audience.

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate UK team meetings and deadlines.

ASSUMPTION: The remote work environment may require additional self-discipline and time management skills to maintain productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening interview
• Technical assessment or case study
• Final interview with the hiring manager

Key Assessment Areas:

• Marketing strategy and planning
• Analytical skills and data interpretation
• Communication and collaboration skills
• Cultural fit with the UK-based marketing team

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the UK market and its trends in your application materials.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.

ATS Keywords: Growth Marketing, Digital Marketing, Market Research, Competitor Analysis, Campaign Performance, Customer Acquisition, Customer Retention, Social Media, Email Marketing, PPC, Marketing Funnels, Customer Journeys, Analytical Skills, Communication Skills, Collaboration Skills, Organizational Skills

ASSUMPTION: The application process may vary depending on the hiring manager's preferences and the company's current hiring needs.

🛠️ Tools & Technologies

• LinkedIn Sales Navigator
• HubSpot
• Google Analytics
• Social media platforms (e.g., Facebook, Twitter, LinkedIn)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• PPC platforms (e.g., Google Ads, Facebook Ads)

ASSUMPTION: The specific tools and technologies used may evolve over time as the company adopts new platforms or technologies.

👔 Cultural Fit Considerations

Company Values:

• Remote work flexibility
• Dynamic and collaborative team environment
• Focus on UK-based clients and markets

Work Style:

• Self-motivated and disciplined
• Strong communication and collaboration skills
• Adaptable and flexible to work with a UK-based team

Self-Assessment Questions:

• Do I have a strong understanding of the UK market and its trends?
• Am I comfortable working remotely and managing my own time effectively?
• Do I possess strong communication and collaboration skills to work with a UK-based team?

ASSUMPTION: Cultural fit will be assessed based on the individual's understanding of the UK market, remote work skills, and ability to collaborate effectively with a UK-based team.

⚠️ Potential Challenges

• Managing time zones and communication with a UK-based team
• Staying up-to-date with the latest marketing trends and best practices in the UK market
• Balancing multiple projects and deadlines in a remote work environment
• Adapting to a dynamic and evolving role as the company grows

ASSUMPTION: These challenges can be overcome with strong time management skills, continuous learning, and adaptability.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager, but with a focus on the UK market and a remote work arrangement.
• Compared to other marketing roles, this position requires a strong analytical mindset and a focus on driving customer acquisition and retention.
• Career progression may involve taking on more senior roles or specializing in specific areas of marketing, such as SEO or content marketing.

ASSUMPTION: Career progression will depend on the individual's performance, interests, and the company's growth and expansion.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness in the UK market
• Conducting market research and competitor analysis to inform a new product launch in the UK
• Optimizing marketing funnels and customer journeys to improve conversion rates for a UK-based e-commerce client

ASSUMPTION: Sample projects will vary depending on the company's current marketing initiatives and client needs.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the UK market?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development of its marketing team members?
• What are the most challenging aspects of working remotely with a UK-based team?
• How does the company measure the success of its marketing campaigns and initiatives?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.