📌 Core Information
🔹 Job Title: Growth Marketing Specialist
🔹 Company: FareHarbor
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Optimizing the buyer's journey to improve lead conversion rates and drive revenue growth
- Collaborating with marketing, sales, and operations teams to enhance the sales funnel
- Developing and executing strategies to target high-value sales accounts through ABM
- Creating and maintaining a library of collateral to support lead generation efforts
- Analyzing sales performance metrics to inform strategy and improve results
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Identify and champion key client segments, then iterate, test, and optimize marketing strategies and messaging to drive higher adoption through the customer journey for those segments
✅ Develop and execute a strategy to improve lead conversion rates through the funnel
✅ Utilize ABM strategies to target high-value sales accounts through messaging and nurture campaigns
✅ Align sales initiatives with lead generation strategies to ensure smooth handoffs from Lead Gen to Sales
✅ Work with channel owners to define the strategy of deliverables per channel, including FareHarbor.com, the FareHarbor blog, webinars, social media, and email
✅ Work with regional Sales Enablement teams to proactively define opportunities for collateral to help bring leads into the funnel
✅ Create and maintain a library of collateral, value props, email templates, case studies, white papers, and competitive analysis for use in marketing nurture communications
✅ Manage and optimize sales enablement tools, such as CRM and marketing automation (HubSpot), content management platforms, and other relevant tools
✅ Work within CRM to identify segmented target lists and utilize methods such as email nurture, print materials, targeted content, direct mail, and website landing pages to effectively target desired audiences
✅ Develop and track key performance metrics to assess the effectiveness of enablement initiatives and work with Operations and Business Intelligence to ensure accurate tracking, reporting, and insights
✅ Act as a bridge between Lead Generation and Sales, ensuring that the right content serves the right stage of the buyer’s journey and partner with Sales to refine lead qualification criteria and improve MQL-to-SQL conversion rates
✅ Gather feedback from Sales teams to continuously iterate on enablement programs
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively with various teams to drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5+ years of experience driving and executing initiatives in Sales Enablement, Lead Lifecycle Management, or a related role in a SaaS environment
Required Skills:
- Proven experience in ABM (Account-Based Marketing) practices
- Strong understanding of B2B SaaS sales processes, lead generation strategies, and sales funnel optimization
- Experience working with CRM systems (e.g., Salesforce, HubSpot, etc.) and sales enablement tools (Outreach, Salesloft, Gong, Highspot, etc.)
- Excellent communication skills with the ability to create compelling value-driven sales materials
- Data-driven mindset with experience analyzing sales performance metrics to inform strategy
- Ability to work cross-functionally with Marketing, Sales, and Operations teams to drive revenue growth
- Strong project management skills and the ability to execute multiple initiatives simultaneously
Preferred Skills:
- Experience working in high-growth SaaS companies with a strong emphasis on lead generation and sales pipeline acceleration
- History of growth hacking
- GTM experience
- Agency experience
- Sufficient knowledge of buyer journey and decision-making processes to craft effective sales messaging
- Experience with Product Marketing to develop compelling value propositions that push leads through the funnel
ASSUMPTION: Candidates should have a proven track record of driving results in a similar role and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: $75,920 - $113,880, plus 10% bonus potential
Benefits:
- Medical, dental, and vision coverage
- 26 vacation days, 10 sick days, and 12 paid holidays per year
- Global leave benefit, including 22 weeks paid parental leave, 2 weeks paid grandparent leave, extended care and bereavement leave, and life insurance policy
- 401k with employer matching
- Social hours and events, team-building activities, educational opportunities, wellness benefits, work-from-home assistance, hybrid-friendly work environment, and paid volunteer hours
Working Hours: Full-time, with flexible remote work options
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. The benefits package is designed to support the well-being and work-life balance of FareHarbor employees.
📌 Applicant Insights
🔍 Company Context
Industry: FareHarbor operates in the travel industry, specifically focusing on reservation software for tour operators, activity providers, and attraction businesses. The company is a leader in its industry, with over 20,000 clients across 90+ countries.
Company Size: FareHarbor is a mid-sized company with 501-1,000 employees, offering the benefits of a larger organization while maintaining a startup-like culture.
Founded: FareHarbor was founded in 2013 in Hawaii and acquired by Booking Holdings in 2018. The company's headquarters are in Amsterdam, with additional offices in Denver, Cambridge, San Francisco, Honolulu, and Sydney.
Company Description:
- FareHarbor's mission is to make experiences better for everyone by providing powerful tools that enable clients to operate and grow their businesses
- The company creates reservation software for various experiences, including boat rentals, museums, food tours, events, and more
- FareHarbor is committed to creating a diverse and inclusive environment, with a strong focus on employee well-being and work-life balance
Company Specialties:
- Reservation Software for Activity and Tourism Businesses
- Website Development
- POS Software
Company Website: fareharbor.com
ASSUMPTION: FareHarbor's focus on the travel industry and commitment to creating better experiences for both clients and employees make it an attractive place to work for individuals passionate about travel and technology.
📊 Role Analysis
Career Level: This role is at the senior individual contributor level, with the opportunity to grow into a management position as the company continues to expand.
Reporting Structure: The Growth Marketing Specialist will report directly to the Senior Manager of Sales Enablement and will work closely with various teams, including Marketing, Sales, and Operations.
Work Arrangement: This role is hybrid, with a flexible remote work policy that allows employees to work from home up to three days per week.
Growth Opportunities:
- As FareHarbor continues to grow, there will be opportunities for the Growth Marketing Specialist to take on additional responsibilities and advance their career within the company
- The company offers educational opportunities and encourages employees to learn and develop new skills
- FareHarbor's focus on employee well-being and work-life balance creates an environment that supports long-term career growth
ASSUMPTION: This role offers a unique opportunity to work in a dynamic, fast-growing industry and make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: FareHarbor's Denver office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 1700 Broadway, Suite 1010, Denver, CO 80290, US
Geographic Context:
- Denver is a vibrant, growing city with a thriving tech industry and a strong focus on outdoor recreation and cultural activities
- The city offers a high quality of life, with a relatively low cost of living compared to other major metropolitan areas
- Denver is centrally located, with easy access to the Rocky Mountains and other popular travel destinations
Work Schedule: The hybrid work arrangement allows employees to work from home up to three days per week, with the remaining two days spent in the office.
ASSUMPTION: Denver's unique combination of urban amenities and outdoor recreation opportunities makes it an attractive place to live and work for individuals who enjoy an active lifestyle and appreciate a vibrant cultural scene.
💼 Interview & Application Insights
Typical Process:
- Applicants will be reviewed by the hiring manager and a panel of team members
- Candidates who advance to the next round will be invited for a phone or video screening, followed by an on-site or virtual interview with the hiring team
- Finalists may be asked to complete a skills assessment or case study as part of the interview process
- After the interview process, candidates will be notified of the hiring decision within one week
Key Assessment Areas:
- Problem-solving skills and the ability to think critically about sales funnel optimization
- Communication skills and the ability to create compelling sales materials
- Data-driven mindset and experience analyzing sales performance metrics
- Cultural fit and alignment with FareHarbor's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of FareHarbor's mission and values in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and data-driven approach to sales enablement
- Research FareHarbor's clients, competitors, and industry trends to show your knowledge of the market and commitment to driving results
ATS Keywords: Sales Enablement, Lead Lifecycle Management, Account-Based Marketing, CRM, Sales Funnel Optimization, Data-Driven Decision Making, Cross-Functional Collaboration, Hybrid Work Environment, Denver, Colorado
ASSUMPTION: FareHarbor's interview process is designed to assess candidates' skills, cultural fit, and potential to drive results in the role. Applicants should be prepared to demonstrate their expertise and passion for sales enablement and the travel industry.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation)
- Salesforce (CRM)
- Outreach (sales engagement platform)
- Gong (sales conversation intelligence)
- Highspot (sales enablement platform)
- Microsoft Office Suite (word processing, spreadsheet, and presentation software)
- Google Workspace (collaboration and productivity tools)
ASSUMPTION: Candidates should have experience with CRM systems, sales enablement tools, and marketing automation platforms, as well as proficiency in Microsoft Office Suite and Google Workspace.
👔 Cultural Fit Considerations
Company Values:
- Think Client First
- We Are One ‘Ohana
- Be Curious and Learn
- Own It.
- Act With Integrity
- Embrace the Challenge
Work Style:
- Collaborative and data-driven approach to sales enablement
- Focus on continuous learning and improvement
- Ability to work effectively in a hybrid work environment
- Strong communication skills and the ability to create compelling sales materials
Self-Assessment Questions:
- How do your personal values align with FareHarbor's core values, and how do you demonstrate these values in your work?
- Describe a time when you had to adapt to a significant change in your work environment. How did you approach this challenge, and what was the outcome?
- How do you prioritize your workload and manage multiple projects simultaneously?
ASSUMPTION: FareHarbor's values-driven culture and focus on continuous learning and improvement make it an attractive place to work for individuals who are passionate about sales enablement and committed to driving results.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Balancing strategic and tactical responsibilities to drive results
- Working effectively with cross-functional teams to optimize the sales funnel and improve lead conversion rates
- Adapting to changes in the market and adjusting sales strategies accordingly
- Managing a hybrid work environment and balancing remote and in-office work responsibilities
ASSUMPTION: These challenges are inherent to a fast-growing, dynamic company like FareHarbor and can be overcome with strong project management skills, a data-driven mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Growth Marketing Specialist role at FareHarbor focuses on optimizing the buyer's journey and driving revenue growth through sales enablement strategies
- This role requires a strong understanding of B2B SaaS sales processes, lead generation strategies, and sales funnel optimization, as well as experience working with CRM systems and sales enablement tools
- Career paths for this role may include advancement to management positions within the sales enablement team or transition to other marketing or sales leadership roles within the company
ASSUMPTION: Candidates should have relevant experience in sales enablement or a related role and be prepared to demonstrate their expertise in driving results and optimizing the sales funnel.
📝 Sample Projects
- Developing and executing a targeted ABM campaign to improve lead conversion rates for a specific client segment
- Creating a library of collateral, value props, email templates, case studies, and white papers to support lead generation efforts for multiple client segments
- Analyzing sales performance metrics to identify trends and opportunities for improvement, and developing data-driven strategies to optimize the sales funnel
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Growth Marketing Specialist role and demonstrate the impact that successful candidates can make in driving revenue growth and improving lead conversion rates.
❓ Key Questions to Ask During Interview
- Can you describe the most significant sales funnel optimization project you've worked on, and what were the results?
- How do you approach collaborating with cross-functional teams to drive revenue growth and improve lead conversion rates?
- Can you provide an example of a time when you had to adapt your sales enablement strategy to changes in the market or client needs?
- How do you prioritize your workload and manage multiple projects simultaneously in a fast-paced, dynamic environment?
- Can you describe FareHarbor's unique value proposition and how it sets the company apart from competitors in the reservation software industry?
ASSUMPTION: These interview questions are designed to assess candidates' problem-solving skills, communication abilities, data-driven approach to sales enablement, and cultural fit with FareHarbor's values and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in sales enablement, lead generation, and ABM strategies
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and data-driven approach to sales enablement
- Research FareHarbor's clients, competitors, and industry trends to show your knowledge of the market and commitment to driving results
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
