📌 Core Information
🔹 Job Title: Growth Marketing Specialist
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Financial Services
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Creating and optimizing inbound marketing strategies to drive sustainable growth in organic traffic and lead generation.
- Collaborating with content, development, and marketing teams to implement SEO best practices.
- Analyzing data and interpreting metrics to make data-driven decisions.
- Working with technical SEO aspects such as rastreabilidade, indexação, arquitetura de informação, schema markup, and Core Web Vitals.
- Improving the website's performance in search engines and generating leads through SEO strategies.
ASSUMPTION: This role requires a strong focus on SEO and data analysis to drive organic growth and improve the website's visibility.
📋 Key Responsibilities
✅ Create and optimize inbound marketing strategies to ensure sustainable growth in organic traffic and lead generation.
✅ Collaborate with content, development, and marketing teams to implement SEO best practices.
✅ Analyze data and interpret metrics to make data-driven decisions and improve SEO performance.
✅ Work with technical SEO aspects such as rastreabilidade, indexação, arquitetura de informação, schema markup, and Core Web Vitals.
✅ Improve the website's performance in search engines and generate leads through SEO strategies.
✅ Create and update content on-page, including titles, metadatas, and other optimization elements.
✅ Conduct keyword research and competitor analysis to identify opportunities for growth.
✅ Monitor and report on SEO performance using tools like Google Search Console and Google Analytics.
ASSUMPTION: This role requires a proactive mindset, strong analytical skills, and the ability to communicate effectively in both Portuguese and English.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 2-5 years of experience in SEO, with a focus on technical SEO and data analysis.
Required Skills:
- Proven experience in SEO, ideally in competitive environments.
- Strong technical SEO knowledge, including rastreabilidade, indexação, arquitetura de informação, schema markup, and Core Web Vitals.
- Proficiency in tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, and SEMrush.
- Experience in link building and SEO on-page strategies.
- Ability to analyze data and interpret metrics to make data-driven decisions.
- Basic knowledge of HTML, CSS, and JavaScript to identify and suggest corrections to technical SEO problems.
- Fluency in Portuguese and English, both spoken and written.
Preferred Skills:
- Experience with websites of comparison, fintech, or related sectors.
- Familiarity with CMS Storyblok.
- Experience with mobile optimization and A/B testing for SEO.
ASSUMPTION: Candidates with experience in SEO, particularly in competitive environments, and a proactive mindset will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and market standards for mid-level SEO specialists in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Friday breakfasts
- Annual events and team-building activities
Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of remote work 2 days per week
ASSUMPTION: The salary range is estimated based on market standards for mid-level SEO specialists in Lisbon, with consideration for the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. ComparaJá is a platform that simplifies the process of finding, negotiating, and obtaining the best credits, cards, savings accounts, energy contracts, telecommunication services, and insurance policies.
Company Size: Small to medium (51-200 employees). This size allows for a more agile work environment and closer collaboration with team members.
Founded: 2015. ComparaJá has been operating in the Portuguese market for over a decade, providing consumers with a free and independent platform to compare and acquire financial products and services.
Company Description:
- ComparaJá is a free, independent platform that simplifies the process of finding and acquiring the best financial products and services.
- The company aims to help consumers make informed decisions about their finances by providing access to impartial, rigorous, and independent information about various products and services.
- ComparaJá works with various partners in the financial sector to offer a wide range of products and services to its users.
Company Specialties:
- Credit Personal
- Credit Card
- Mortgage Credit
- Term Deposits
- Energy and Telecommunications
Company Website: www.comparaja.pt
ASSUMPTION: ComparaJá's focus on providing a free and independent platform for consumers to compare and acquire financial products and services sets it apart from its competitors.
📊 Role Analysis
Career Level: Mid-level. This role requires 2-5 years of experience in SEO, with a focus on technical SEO and data analysis.
Reporting Structure: The Growth Marketing Specialist will report directly to the Founder, Managing Director, and Head of Marketing, working closely with them on high-impact projects.
Work Arrangement: Hybrid (3 days on-site in Lisbon). This arrangement allows for flexibility and a better work-life balance.
Growth Opportunities:
- Working directly with the Founder, Managing Director, and Head of Marketing on high-impact projects.
- Learning about the most important financial decisions consumers make throughout their lives from industry experts.
- Opportunity to have and apply creative ideas, with openness to testing and taking risks.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the chance to work on high-impact projects and learn from industry experts.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon.
Office Location(s): Praça de Alvalade, Lisbon.
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people.
- The city is known for its rich history, vibrant culture, and beautiful architecture.
- Lisbon offers a high quality of life, with a mild climate, affordable cost of living, and a strong sense of community.
Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of remote work 2 days per week.
ASSUMPTION: Lisbon offers a vibrant and dynamic work environment, with a high quality of life and a strong sense of community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the Founder, Managing Director, or Head of Marketing
Key Assessment Areas:
- Technical SEO knowledge and experience
- Data analysis and interpretation skills
- Communication and collaboration skills
- Problem-solving and decision-making abilities
Application Tips:
- Highlight your experience with SEO, particularly in competitive environments and with technical SEO aspects.
- Include examples of your data analysis and interpretation skills, as well as your ability to make data-driven decisions.
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.
ATS Keywords: SEO, Technical SEO, Data Analysis, Inbound Marketing, Lead Generation, Hybrid Work, Lisbon
ASSUMPTION: ComparaJá's hiring process is designed to assess candidates' technical skills, data analysis abilities, and cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- Google Search Console
- Google Analytics
- Screaming Frog
- Ahrefs
- SEMrush
- CMS Storyblok
- HTML, CSS, JavaScript
ASSUMPTION: The tools and technologies listed are essential for performing the required tasks in this role and are widely used in the SEO industry.
👔 Cultural Fit Considerations
Company Values:
- Ambition
- Proactivity
- Teamwork
- Creativity
- Ethical work
- Determination
- Humility
- Passion for improving financial literacy and savings capacity in Portugal
Work Style:
- Collaborative and agile
- Data-driven and results-oriented
- Focused on continuous learning and improvement
- Open to testing and taking risks
Self-Assessment Questions:
- Do you have a strong ambition to drive organic growth and improve the website's visibility in search engines?
- Are you proactive, analytical, and able to make data-driven decisions?
- Do you have a collaborative work style and enjoy working in a team to achieve common goals?
- Are you open to learning and adapting to new tools and technologies?
ASSUMPTION: ComparaJá values candidates who align with their company values and work style, and who are open to learning and adapting to new tools and technologies.
⚠️ Potential Challenges
- Competitive SEO landscape, requiring continuous learning and adaptation
- Need to balance data-driven decisions with creative and innovative approaches
- Working in a fast-paced and dynamic environment, with a focus on results and continuous improvement
- Potential language barriers, as the company operates in both Portuguese and English
ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on SEO and data analysis for a financial comparison platform.
- While there may be similar roles in other industries, the specific context and requirements of this role make it distinct.
- Career progression in this role could lead to senior SEO or marketing positions within the company or related industries.
ASSUMPTION: This role offers a unique opportunity to work in a specific niche within the SEO and marketing industries, with potential for career growth and development.
📝 Sample Projects
- Conducting a comprehensive SEO audit of the ComparaJá website, identifying and addressing technical SEO issues
- Developing and implementing a link-building strategy to improve the website's authority and visibility in search engines
- Creating and optimizing on-page content for key search terms and user intent, with a focus on YMYL (Your Money, Your Life) considerations
ASSUMPTION: These sample projects illustrate the range of tasks and responsibilities required for this role, with a focus on technical SEO, data analysis, and content creation.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ComparaJá support the professional development and growth of its employees?
- What are the most important financial decisions consumers make throughout their lives, and how does ComparaJá help them make informed decisions?
- How does ComparaJá measure the success of its SEO strategies, and what are the key KPIs for this role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's priorities and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Prepare examples of your data analysis and interpretation skills, as well as your ability to make data-driven decisions
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
