Growth Marketing Specialist

📌 Core Information

🔹 Job Title: Growth Marketing Specialist

🔹 Company: GetGround

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time, Hybrid (4 days in-office)

🔹 Category: Marketing

🔹 Date Posted: July 13, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (London-based with 4 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing data-driven performance marketing and organic growth strategies.
• Supporting performance marketing across PPC, social media, and other digital channels.
• Driving website optimisation efforts and SEO strategies to improve conversion rates and user experience.
• Collaborating with cross-functional teams to influence sales and marketplace efforts.

ASSUMPTION: This role requires a strong analytical mindset and a solid understanding of digital marketing channels to drive growth and improve user experience.

📋 Key Responsibilities

✅ Developing and executing data-driven performance marketing and organic growth strategies, helping to define the appropriate channel mix.

✅ Supporting performance marketing across PPC, social media, and other digital channels, optimising conversion rates and customer acquisition funnels.

✅ Driving website optimisation efforts, including A/B testing, heat mapping, user journey analysis, and landing page enhancements to improve conversion rates and user experience.

✅ Driving SEO efforts, including technical optimisation (site audits, schema markup, site speed improvements), on-page strategies (keyword research, content optimisation), and off-page tactics (high-quality backlink acquisition and digital PR).

✅ Using analytics tools (Looker, Hubspot & GA4) to track performance and generate insights.

ASSUMPTION: This role requires a proactive approach to testing and learning, with a focus on data-driven decision-making to optimise marketing efforts and improve user experience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 1+ year in a Growth, Sales, Analytics, or Product-focused role, ideally in a tech scale-up.

Required Skills:

• Strong analytical and data-driven decision-making skills.
• Comfortable and energised by a fast-paced environment with a wide breadth of responsibilities.
• Proficient in growth marketing and SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, etc.).

Preferred Skills:

• Strong collaborator and influencer in cross-functional teams.
• Experience with Looker, Hubspot, and GA4.

ASSUMPTION: While a degree in Marketing or a related field is preferred, relevant experience and a strong portfolio demonstrating data-driven decision-making skills may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Marketing Specialist with 0-2 years of experience in London).

Benefits:

• Stock options in our scaling company
• Private health & dental insurance
• 12 Mental health days off annually (1 per month) PLUS holidays + public holidays
• Monthly wellness budget
• 1 paid Community day off (paid day off to volunteer for a charitable cause)
• Hybrid working (4 days in-office)
• Free breakfast daily
• Team and company-wide events
• 360° performance reviews to promote a culture of growth and development
• Support for conferences and professional learning & development

Working Hours: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement (4 days in-office).

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with 0-2 years of experience in London. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate Technology (PropTech)

Company Size: 85+ employees (Small to Medium-sized Enterprise)

Founded: 2020

Company Description:

• GetGround is a VC-backed, disruptive technology business focused on making real estate more transparent, trustworthy, and accessible.
• The company aims to solve wealth inequality by creating greater access to high-value assets like real estate through its investment platform.
• GetGround has gained significant momentum with its portfolio of products focused on the UK property investment market.

Company Specialties:

• Real Estate Investment Platform
• Property Crowdfunding
• Fintech
• Proptech

Company Website: https://www.getground.co.uk/

ASSUMPTION: GetGround is a growing startup with a strong focus on innovation and disruption within the real estate industry. The company values no BS, pursuit of excellence, feedback obsession, and healthy ego.

📊 Role Analysis

Career Level: Early-career professional

Reporting Structure: This role reports directly to the Growth Marketing Manager.

Work Arrangement: Hybrid (4 days in-office, with Wednesdays as a set work-from-home day).

Growth Opportunities:

• Learning from top experts in the field and gaining hands-on experience driving growth in a dynamic startup environment.
• Potential career progression into more senior roles within the Growth Marketing team or other departments as the company continues to grow.

ASSUMPTION: This role offers excellent opportunities for professional growth and development within a fast-paced, data-driven environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being.

Office Location(s): London, United Kingdom

Geographic Context:

• London is a major global city with a thriving tech industry and a large talent pool.
• The office is located in the Waterloo area, offering easy access to public transportation and various amenities.
• The city's vibrant culture and diverse communities provide ample opportunities for personal and professional growth.

Work Schedule: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement (4 days in-office).

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Hiring Manager
• In-depth interview with the Growth Marketing Manager and a team member
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Analytical and data-driven decision-making skills
• Understanding of digital marketing channels and strategies
• Cultural fit and alignment with company values
• Problem-solving and critical thinking skills

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on data-driven results and growth marketing initiatives.
• Prepare thoughtful questions about the role, team, and company to demonstrate your interest and engagement during the interview.
• Showcase your understanding of GetGround's mission and values, and how your skills and experience align with the company's goals.

ATS Keywords: Growth Marketing, Performance Marketing, SEO, PPC, Social Media, Analytics, Conversion Rate Optimization, A/B Testing, User Journey Analysis, Data-Driven Decision Making, Tech Scale-Up, Hybrid Work Arrangement

ASSUMPTION: The interview process at GetGround is designed to assess the candidate's skills, cultural fit, and potential impact on the company's growth and success.

🛠️ Tools & Technologies

• Google Analytics
• SEMrush or Ahrefs
• Looker
• Hubspot
• GA4
• Optimizely or other A/B testing tools
• Heatmapping tools (e.g., Hotjar, Crazy Egg)

ASSUMPTION: The tools and technologies listed are commonly used in growth marketing and SEO roles. However, the specific tools used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• No BS: GetGround values transparency, honesty, and direct communication.
• Pursuit of Excellence: The company strives for high standards and continuous improvement in all aspects of its business.
• Feedback Obsession: GetGround places a strong emphasis on collecting and acting on feedback from users, employees, and other stakeholders.
• Healthy Ego: The company encourages employees to be confident in their abilities and take ownership of their work while also being open to feedback and collaboration.

Work Style:

• Fast-paced and dynamic, with a wide breadth of responsibilities
• Data-driven and analytical, with a focus on continuous learning and improvement
• Collaborative and cross-functional, with a strong emphasis on teamwork and communication

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment with a wide breadth of responsibilities?
• Are you comfortable and energised by a data-driven approach to decision-making and continuous learning?
• Do you possess strong analytical skills and a strong understanding of digital marketing channels and strategies?

ASSUMPTION: Cultural fit is crucial for success at GetGround, and candidates should carefully consider how their work style and values align with the company's mission and culture.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, which can be challenging for some individuals.
• GetGround is a growing startup, and the work environment can be unpredictable and fast-paced, which may not suit all candidates.
• The role may require occasional travel to attend industry events, conferences, or team-building activities.
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully in-office work environment.

ASSUMPTION: While GetGround offers numerous benefits and opportunities for professional growth, candidates should carefully consider the potential challenges and ensure they are a good fit for the role and the company's culture.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position places a stronger emphasis on data-driven decision-making and continuous testing and learning.
• Unlike some growth marketing roles, this position requires a strong understanding of SEO strategies and tactics to drive organic growth.
• Career progression in this role may lead to more senior positions within the Growth Marketing team or other departments as the company continues to grow.

ASSUMPTION: This role offers a unique blend of growth marketing, SEO, and data-driven decision-making, making it an attractive opportunity for candidates interested in a challenging and dynamic environment.

📝 Sample Projects

• Developing and executing a data-driven performance marketing campaign to drive user acquisition and reduce customer acquisition costs.
• Conducting a comprehensive SEO audit and implementing technical optimisations to improve search engine rankings and organic traffic.
• Designing and implementing A/B tests to optimise conversion rates and user experience on the GetGround website.

ASSUMPTION: These sample projects are designed to showcase the candidate's skills and experience in growth marketing, SEO, and data-driven decision-making, and should be tailored to the specific role and company.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader Growth Marketing team and the company's overall strategy?
• How does GetGround support the professional development and growth of its employees, particularly in the Growth Marketing team?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured during this period?
• How does GetGround approach diversity, equity, and inclusion, both internally and in its products and services?
• What are the biggest challenges facing the Growth Marketing team currently, and how can this role contribute to addressing them?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company's culture, and to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and achievements in growth marketing, SEO, and data-driven decision-making.
• Prepare thoughtful questions about the role, team, and company to demonstrate your interest and engagement during the interview.
• If you have a portfolio or examples of your work, be prepared to share them during the interview to showcase your skills and experience.
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.