📌 Core Information
🔹 Job Title: Growth & Marketing Specialist - In Home Care Agency
🔹 Company: Caring Senior Service
🔹 Location: Kansas City, Missouri, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing & Growth
🔹 Date Posted: 2025-06-20
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving growth and marketing efforts for an in-home care agency
- Building relationships with medical offices, senior centers, and community events
- Guiding families through their first steps toward in-home care
- Meeting referral and growth goals with purpose and compassion
ASSUMPTION: This role requires a balance of sales, marketing, and community engagement skills, with a strong focus on relationship-building and customer service.
📋 Key Responsibilities
✅ Develop and lead outreach efforts to generate new client referrals
✅ Build strong relationships with physicians, discharge planners, and community groups
✅ Represent Caring Senior Service at local events, health fairs, and partner meetings
✅ Guide families through their first steps toward in-home care
✅ Track leads, follow-ups, and outcomes in our CRM system
✅ Collaborate with our care team to deliver seamless service
✅ Meet referral and growth goals with purpose and compassion
ASSUMPTION: This role involves a significant amount of travel within the local area for events and meetings, as well as regular communication with clients and partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in sales, outreach, or community engagement (healthcare experience is a major plus)
Required Skills:
- Excellent communication and relationship-building skills
- Understanding of home care, senior needs, or health services preferred
- Compassionate, organized, self-starter with a drive to serve
- Valid driver’s license and reliable transportation
Preferred Skills:
- Experience with CRM systems
- Fluency in Spanish (or other languages spoken by the local senior population)
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and basic marketing tools is assumed for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $52,000 per year, based on experience
Benefits:
- Ongoing professional training and growth opportunities
- A mission-driven workplace where your work truly matters
- The chance to grow with a supportive, caring team
Working Hours: Full-time, with flexible hours to accommodate events and meetings
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Kansas City area.
📌 Applicant Insights
🔍 Company Context
Industry: Home Care & Health Services
Company Size: Medium (501-1,000 employees)
Founded: 1991, with over 30 years of experience in the industry
Company Description:
- Caring Senior Service is an in-home care agency dedicated to helping seniors live safely and independently at home
- The company offers a range of services, including home care, hospice, and senior services
- Caring Senior Service is committed to providing compassionate, personalized care to each of its clients
Company Specialties:
- Home Care
- Hospice
- Personal Care
- Meal Preparation
- Respite Care
- Medication Reminders
- Errand Service
- Light Houskeeping
- Caregivers
- In-Home Care
- Geriatrics
- Elder Care
- Senior Services
- Transportation
- Senior Care
- Alzheimer’s
- and Dementia
Company Website: caringseniorservice.com
ASSUMPTION: Caring Senior Service is a well-established company with a strong reputation in the home care industry, offering a range of services to meet the diverse needs of its clients.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Home Care Consultant Manager
Work Arrangement: On-site, with regular travel within the local area for events and meetings
Growth Opportunities:
- Advancement to a management or leadership role within the company
- Expansion of responsibilities to include additional services or locations
- Professional development and training opportunities
ASSUMPTION: This role offers significant opportunities for career growth and development within the company, as well as the chance to make a real difference in the lives of seniors.
🌍 Location & Work Environment
Office Type: On-site, with a focus on community engagement and client relationships
Office Location(s): Kansas City, Missouri
Geographic Context:
- Kansas City is the largest city in Missouri, with a population of over 490,000
- The city is known for its vibrant arts and culture scene, as well as its rich history
- Kansas City is home to a diverse and growing senior population, with a range of needs and preferences
Work Schedule: Full-time, with flexible hours to accommodate events and meetings
ASSUMPTION: The Kansas City area offers a diverse and growing senior population, providing ample opportunities for growth and engagement in this role.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and fit
- In-person interview with the Home Care Consultant Manager
- Shadowing or role-playing exercise to evaluate communication and relationship-building skills
- Final interview with the Home Care Consultant Manager and other team members
Key Assessment Areas:
- Communication and relationship-building skills
- Understanding of home care, senior needs, or health services
- Compassion and empathy for seniors and their families
- Ability to meet referral and growth goals
Application Tips:
- Highlight any relevant experience in sales, outreach, or community engagement, with a focus on healthcare or senior services
- Tailor your resume and cover letter to emphasize your communication, relationship-building, and customer service skills
- Prepare for interview questions that assess your understanding of home care, senior needs, and the company's mission and values
ATS Keywords: Home Care, Senior Needs, Outreach, Relationship Building, Sales, Marketing, Community Engagement, Customer Service, Growth, Referrals
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on communication, relationship-building, and customer service skills.
🛠️ Tools & Technologies
- CRM system (likely Salesforce or similar)
- Microsoft Office Suite
- Basic marketing tools (e.g., Canva, Hootsuite)
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and basic marketing tools is assumed for this role.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Excellence
- Accountability
- Respect
Work Style:
- Collaborative and team-oriented
- Compassionate and empathetic
- Results-driven and goal-oriented
- Adaptable and flexible, with a focus on community engagement
Self-Assessment Questions:
- Do you have a genuine passion for helping seniors and their families?
- Are you comfortable with regular travel within the local area for events and meetings?
- Do you thrive in a collaborative, team-oriented environment?
- Are you able to meet referral and growth goals with purpose and compassion?
ASSUMPTION: Caring Senior Service is looking for candidates who are compassionate, empathetic, and results-driven, with a genuine passion for helping seniors and their families.
⚠️ Potential Challenges
- Regular travel within the local area for events and meetings
- Meeting referral and growth goals with purpose and compassion
- Balancing sales, marketing, and community engagement responsibilities
- Working with a diverse and sometimes challenging senior population
ASSUMPTION: This role may present challenges in terms of regular travel, meeting growth goals, and balancing multiple responsibilities, but offers significant opportunities for growth and engagement.
📈 Similar Roles Comparison
- This role is similar to a Business Development Manager or Community Engagement Specialist in the home care industry
- Unlike other roles, this position requires a strong focus on relationship-building and customer service, with a compassionate and empathetic approach
- Career paths for this role may include advancement to a management or leadership position within the company
ASSUMPTION: This role is unique in its focus on relationship-building and customer service, with a compassionate and empathetic approach to seniors and their families.
📝 Sample Projects
- Developing and implementing a targeted outreach campaign to local medical offices and senior centers
- Hosting a community event or health fair to raise awareness of home care services and engage with potential clients
- Creating and distributing marketing materials to promote Caring Senior Service's range of services and compassionate approach
ASSUMPTION: These sample projects are designed to highlight the role's focus on relationship-building, community engagement, and marketing efforts.
❓ Key Questions to Ask During Interview
- How does Caring Senior Service support its employees in balancing sales, marketing, and community engagement responsibilities?
- What opportunities are there for professional development and growth within the company?
- How does Caring Senior Service measure success in this role, and what metrics are used to track progress?
- What is the company's approach to working with a diverse and sometimes challenging senior population?
- How does Caring Senior Service support its employees in maintaining a healthy work-life balance?
ASSUMPTION: These interview questions are designed to assess the company's approach to supporting its employees in this role, as well as its commitment to professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your communication, relationship-building, and customer service skills, with a focus on any relevant experience in sales, outreach, or community engagement
- Prepare for interview questions that assess your understanding of home care, senior needs, and the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
- If selected for an interview, be prepared to discuss your approach to meeting referral and growth goals with purpose and compassion, as well as your ability to balance sales, marketing, and community engagement responsibilities
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
