📌 Core Information
🔹 Job Title: Growth & Marketing Specialist - In Home Care Agency
🔹 Company: Caring Senior Service
🔹 Location: Phoenix, Arizona, United States
🔹 Job Type: Full-Time
🔹 Category: Healthcare
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading outreach strategies to generate new referrals
- Building and maintaining trusted relationships with partners in the healthcare industry
- Representing the agency at health fairs, networking groups, and community events
- Tracking leads, interactions, and outcomes in the CRM system
- Coordinating with care staff to ensure a seamless experience for every client
- Consistently meeting or exceeding referral and growth targets
ASSUMPTION: This role requires a proactive and organized individual who can balance multiple priorities and thrive in a fast-paced environment. Strong communication skills and the ability to build relationships are crucial for success in this position.
📋 Key Responsibilities
✅ Develop and implement outreach strategies to generate new referrals
✅ Build and maintain relationships with hospitals, senior centers, rehab facilities, and other partners
✅ Represent the agency at health fairs, networking groups, and community events
✅ Track leads, interactions, and outcomes in the CRM system
✅ Coordinate with care staff to ensure a seamless experience for every client
✅ Consistently meet or exceed referral and growth targets
ASSUMPTION: This role involves a significant amount of travel across the service area, so a valid driver's license and clean driving record are required.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in sales, outreach, or business development, ideally in healthcare, senior services, or home care
Required Skills:
- Proven track record in sales or business development
- Excellent communication and relationship-building skills
- Knowledge of senior care and/or home care (a plus)
- Professional, driven, and motivated by meaningful work
- Valid driver's license and clean driving record
- Willingness to travel across the service area
Preferred Skills:
- Fluency in Spanish (a plus)
- Experience using CRM software
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $45,000 - $54,000 per year (based on experience)
Benefits:
- Paid Time Off (PTO): 12 paid days off per year (vacation/personal leave)
- Paid Sick Leave: 40 hours per year
- Paid Holidays: 8 paid holidays annually
- Up to $300/month toward individual health coverage
- Professional growth opportunities
- A fulfilling role with a supportive and compassionate team
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Phoenix, Arizona area.
📌 Applicant Insights
🔍 Company Context
Industry: Home Care and Senior Services
Company Size: Medium (501-1,000 employees)
Founded: 1991
Company Description:
- Caring Senior Service is an in-home care agency that helps seniors maintain independence by providing compassionate, non-medical care
- The company was founded in 1991 and has since grown into a trusted member of many communities across the United States
- Caring Senior Service is committed to improving the lives of its clients and bringing positive changes to their communities
Company Specialties:
- Home Care
- Hospice
- Personal Care
- Meal Preparation
- Respite Care
- Medication Reminders
- Errand Service
- Light Houskeeping
- Caregivers
- In-Home Care
- Geriatrics
- Elder Care
- Senior Services
- Transportation
- Senior Care
- Alzheimer's and Dementia
Company Website: www.caringseniorservice.com
ASSUMPTION: Caring Senior Service is a well-established company with a strong reputation in the home care and senior services industry. The company's mission and values are centered around providing compassionate care and improving the lives of its clients.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the agency director
Work Arrangement: On-site, with occasional travel across the service area
Growth Opportunities:
- Advancement to management or leadership roles within the company
- Expansion of responsibilities and skillset as the agency grows
- Professional development opportunities, such as training and workshops
ASSUMPTION: This role offers significant growth potential for the right candidate, as the company continues to expand and take on new challenges.
🌍 Location & Work Environment
Office Type: In-home care agency office
Office Location(s): Phoenix, Arizona
Geographic Context:
- The Phoenix metropolitan area is the 11th largest city in the United States and has a diverse population of over 4.5 million people
- The area offers a wide range of cultural, recreational, and entertainment options, as well as a mild climate with plenty of sunshine
- The Phoenix area is home to a large and growing senior population, providing ample opportunities for career growth and development
Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The Phoenix area offers a high quality of life and ample opportunities for career advancement in the home care and senior services industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person interview with the agency director
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Sales and business development skills
- Communication and relationship-building abilities
- Understanding of the home care and senior services industry
- Alignment with the company's mission and values
Application Tips:
- Highlight relevant experience and achievements in sales, outreach, or business development
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment
- Research the company and the home care and senior services industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Sales, Outreach, Business Development, Communication, Relationship Building, Senior Care, Home Care, Marketing, Growth, Referrals, CRM, Partnerships, Events
ASSUMPTION: The application process for this role is likely to be competitive, so it is important to tailor your application materials and prepare thoroughly for the interview.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
ASSUMPTION: Familiarity with CRM software and Microsoft Office Suite is preferred, but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Excellence
- Accountability
- Respect
Work Style:
- Collaborative and team-oriented
- Proactive and self-motivated
- Adaptable and flexible
- Results-driven and goal-oriented
Self-Assessment Questions:
- Do you have a genuine passion for helping seniors and improving their quality of life?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive on building and maintaining relationships with partners and clients?
- Are you able to balance multiple priorities and manage your time effectively?
ASSUMPTION: Caring Senior Service is looking for candidates who are passionate about their mission and committed to providing compassionate, high-quality care to their clients.
⚠️ Potential Challenges
- The role requires a significant amount of travel across the service area, which may be challenging for some candidates
- The work can be emotionally demanding, as it involves working with seniors and their families during difficult times
- The role requires a high degree of self-motivation and independence, as the Growth & Marketing Specialist will often be working remotely
- The company is growing and evolving, which may present challenges and opportunities for change
ASSUMPTION: These challenges can be overcome by candidates who are proactive, adaptable, and committed to the company's mission and values.
📈 Similar Roles Comparison
- This role is similar to a Business Development Representative or Sales Development Representative in other industries, but with a focus on the home care and senior services sector
- The role requires a higher degree of emotional intelligence and empathy than typical sales or business development roles, as it involves working with seniors and their families
- Career progression in this role may involve moving into management or leadership positions within the company, rather than transitioning to a different industry
ASSUMPTION: This role offers unique opportunities for career growth and development within the home care and senior services industry.
📝 Sample Projects
- Developing and implementing a targeted outreach campaign to generate new referrals from hospitals and senior centers
- Planning and executing a successful health fair or community event to raise awareness of the agency's services and generate leads
- Analyzing CRM data to identify trends and optimize referral strategies
ASSUMPTION: These projects are designed to challenge and develop the skills of the Growth & Marketing Specialist, while also driving meaningful results for the agency.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the home care and senior services industry today, and how does this role address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
- How does the company measure the success of the Growth & Marketing Specialist, and what key performance indicators (KPIs) will I be expected to track?
- What opportunities are there for growth and advancement within the company, and how has the role evolved over time?
ASSUMPTION: These questions are designed to help the candidate understand the company's mission, values, and culture, as well as the specific requirements and expectations of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://caring.breezy.hr/p/42ca9d9db08f-growth-marketing-specialist-in-home-care-agency
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment
- Research the company and the home care and senior services industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
