Growth Marketing Specialist (Middle/Senior) ID37187

📌 Core Information

🔹 Job Title: Growth Marketing Specialist (Middle/Senior) ID37187

🔹 Company: AgileEngine

🔹 Location: Buenos Aires, Argentina

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Identifying and pursuing new growth opportunities across the marketing funnel
• Conducting market research and trend analysis in the custom software development space
• Collaborating with various teams to craft messaging and execute marketing campaigns
• Monitoring and analyzing campaign performance to provide actionable insights

ASSUMPTION: This role requires a strong understanding of the AI market landscape and experience in B2B SaaS or tech services marketing to effectively promote AgileEngine’s AI development services.

📋 Key Responsibilities

✅ Identify and pursue new growth opportunities across the marketing funnel, with a strong focus on promoting AgileEngine’s AI development services

✅ Conduct market research and trend analysis in the custom software development space to uncover high-potential niches and positioning angles

✅ Analyze current and potential Ideal Customer Profiles (ICPs) to understand their behaviors, pain points, and buying journeys

✅ Explore and test new acquisition channels, marketing tools, and outreach strategies

✅ Collaborate with content, sales, and delivery teams to craft messaging that resonates with target personas

✅ Partner with Marketing Operations to execute campaigns and A/B testing initiatives

✅ Monitor and analyze campaign performance, providing actionable insights and recommendations

✅ Prepare regular performance reports and market trend summaries

ASSUMPTION: This role involves a mix of strategic planning, execution, and analysis, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3+ years of experience in growth or marketing performance roles, ideally in the B2B SaaS or tech services space

Required Skills:

• Strong understanding of the AI market landscape
• Proven experience running successful marketing campaigns and managing performance metrics
• Familiarity with CRM and Sales Engagement Platforms (e.g., Instantly, Reply.io, Apollo)
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Excellent organizational skills and attention to detail
• Strong written and verbal communication skills in English

Preferred Skills:

• Experience in IT services, software development, or outsourcing models (e.g., staff augmentation, dedicated teams)
• Familiarity with buyer personas such as CTOs, Heads of Engineering, and Product Leaders

ASSUMPTION: Candidates with experience in AI/ML or related technologies may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $90,000 USD per year (Based on experience level and industry standards for the role and location)

Benefits:

• Professional growth with mentorship, TechTalks, and personalized growth roadmaps
• Competitive compensation with budgets for education, fitness, and team activities
• Exciting projects with modern solutions development and top-tier clients
• Flextime with options to work from home and go to the office

Working Hours: 40 hours per week, with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees (Mid-size)

Founded: 2010

Company Description:

• AgileEngine is an Inc. 5000 company that creates award-winning software for Fortune 500 brands and trailblazing startups across 17+ industries
• The company ranks among the leaders in areas like application development and AI/ML, and their people-first culture has earned them multiple Best Place to Work awards
• AgileEngine offers a complete range of services, from dedicated remote teams to onsite consulting, and works with VC startups and renowned tech brands

Company Specialties:

• Outsourcing
• Software Development
• Data Solutions
• Design Solutions
• Staff Augmentation
• Cybersecurity Solutions
• AI/ML
• UI/UX Design
• Big Data
• Backend
• Frontend
• Mobile Development
• Marketing
• Java
• Salesforce
• Data Analysis
• Business Management
• Project Management

Company Website: agileengine.com

ASSUMPTION: AgileEngine's mid-size structure allows for opportunities to work on diverse projects and collaborate with various teams, fostering professional growth and exposure to different aspects of the business.

📊 Role Analysis

Career Level: Middle/Senior level, with opportunities for growth and leadership

Reporting Structure: This role reports directly to the Marketing Director and collaborates with content, sales, delivery, and marketing operations teams

Work Arrangement: Hybrid, with options to work from home and go to the office

Growth Opportunities:

• Potential career progression into leadership roles within the marketing department
• Opportunities to work on diverse projects and gain exposure to different aspects of the business
• Access to professional development resources, such as mentorship, TechTalks, and personalized growth roadmaps

ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing opportunities for growth and development in various aspects of marketing.

🌍 Location & Work Environment

Office Type: Hybrid, with options to work from home and go to the office

Office Location(s): Buenos Aires, Argentina

Geographic Context:

• Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people
• The city is known for its vibrant culture, rich history, and diverse neighborhoods
• Buenos Aires offers a mix of urban and suburban living, with various housing options and amenities

Work Schedule: 40 hours per week, with flexible scheduling options

ASSUMPTION: Working in Buenos Aires provides opportunities to experience the city's unique culture and take advantage of its amenities, while also enjoying a competitive cost of living compared to other major cities in the region.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Marketing Director
• Final interview with the Marketing Director and/or other team members

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and analysis
• Communication and collaboration skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your understanding of the AI market landscape and how you've promoted AI-related services in previous roles
• Showcase your analytical skills by providing examples of how you've interpreted data and generated actionable insights

ATS Keywords: Growth Marketing, AI Market Landscape, B2B SaaS, Marketing Campaigns, Performance Metrics, CRM, Sales Engagement Platforms, Ideal Customer Profiles

ASSUMPTION: AgileEngine's application process may involve assessments or case studies to evaluate candidates' problem-solving and analytical skills, as well as their understanding of the company's products and services.

🛠️ Tools & Technologies

• CRM and Sales Engagement Platforms (e.g., Instantly, Reply.io, Apollo)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Results-driven

Work Style:

• AgileEngine values a flexible and adaptable work style, with a focus on results and continuous improvement
• The company encourages open communication, collaboration, and a growth mindset
• AgileEngine fosters a culture of innovation and experimentation, with a strong emphasis on learning and development

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable with ambiguity and change?
• Are you a strong communicator, with the ability to collaborate effectively with cross-functional teams?
• Do you have a growth mindset, and are you committed to continuous learning and improvement?

ASSUMPTION: AgileEngine's culture values innovation, collaboration, and a strong work ethic, with a focus on delivering high-quality results for clients.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Keeping up with the fast-paced nature of the tech industry and adapting to changes in the market
• Collaborating effectively with remote team members and stakeholders
• Navigating a mid-size company structure, with opportunities and challenges unique to this environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• Compared to other growth marketing roles, this position places a stronger emphasis on AI/ML and custom software development
• AgileEngine's mid-size structure offers opportunities for growth and exposure to different aspects of the business, unlike larger enterprises or smaller startups
• This role may provide opportunities for career progression into leadership positions within the marketing department

ASSUMPTION: When considering similar roles, it's essential to evaluate the company's size, industry focus, and growth opportunities to determine the best fit for your career goals.

📝 Sample Projects

• Developing and executing a marketing campaign to promote AgileEngine's AI development services to CTOs and Heads of Engineering
• Conducting market research to identify high-potential niches and positioning angles in the custom software development space
• Analyzing campaign performance data to optimize messaging and targeting for future marketing efforts

ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the growth marketing specialist role, focusing on market research, campaign execution, and performance analysis.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does AgileEngine support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does AgileEngine approach collaboration and communication with remote team members and stakeholders?
• What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?

ASSUMPTION: These interview questions are designed to provide insight into the company's culture, work environment, and growth opportunities, as well as the specific expectations and challenges of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for your interview by researching AgileEngine's products, services, and company culture
• Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.