Growth Marketing Specialist (Middle/Senior) ID37187

📌 Core Information

🔹 Job Title: Growth Marketing Specialist (Middle/Senior) ID37187

🔹 Company: AgileEngine

🔹 Location: Medellín, Antioquia, Colombia

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 2-3+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Identifying and pursuing new growth opportunities across the marketing funnel for AgileEngine’s AI development services
• Conducting market research and trend analysis to uncover high-potential niches and positioning angles
• Analyzing current and potential Ideal Customer Profiles (ICPs) to understand their behaviors, pain points, and buying journeys
• Collaborating with cross-functional teams to craft messaging that resonates with target personas
• Monitoring and analyzing campaign performance to provide actionable insights and recommendations

ASSUMPTION: This role requires a strong understanding of the AI market landscape and proven experience in running successful marketing campaigns in the B2B SaaS or tech services space.

📋 Key Responsibilities

✅ Identify and pursue new growth opportunities across the marketing funnel, with a strong focus on promoting AgileEngine’s AI development services

✅ Conduct market research and trend analysis in the custom software development space to uncover high-potential niches and positioning angles

✅ Analyze current and potential Ideal Customer Profiles (ICPs) to understand their behaviors, pain points, and buying journeys

✅ Explore and test new acquisition channels, marketing tools, and outreach strategies

✅ Collaborate with content, sales, and delivery teams to craft messaging that resonates with target personas

✅ Partner with Marketing Operations to execute campaigns and A/B testing initiatives

✅ Monitor and analyze campaign performance, providing actionable insights and recommendations

✅ Prepare regular performance reports and market trend summaries

ASSUMPTION: This role involves a high degree of collaboration with various teams and requires strong analytical and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-3+ years of experience in growth or marketing performance roles, ideally in the B2B SaaS or tech services space

Required Skills:

• Strong understanding of the AI market landscape
• Proven experience running successful marketing campaigns and managing performance metrics
• Familiarity with CRM and Sales Engagement Platforms (e.g., Instantly, Reply.io, Apollo)
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Excellent organizational skills and attention to detail
• Strong written and verbal communication skills in English

Preferred Skills:

• Experience in IT services, software development, or outsourcing models (e.g., staff augmentation, dedicated teams)
• Familiarity with buyer personas such as CTOs, Heads of Engineering, and Product Leaders

ASSUMPTION: Candidates with experience in the AI market and B2B SaaS or tech services space will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between COP 3,000,000 - COP 4,500,000 per month, based on industry standards for a middle/senior growth marketing specialist in Medellín, Colombia. This estimate takes into account the candidate's experience level and the company's size and industry.

Benefits:

• Professional growth with mentorship, TechTalks, and personalized growth roadmaps
• Competitive USD-based compensation and budgets for education, fitness, and team activities
• Exciting projects with modern solutions development and top-tier clients
• Flextime with the option to work from home and go to the office

Working Hours: Full-time, 40 hours per week. The work arrangement is hybrid, with a mix of remote and on-site work.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: AgileEngine operates in the software development industry, specializing in AI/ML, application development, and outsourcing services.

Company Size: AgileEngine is a mid-sized company with 1,001-5,000 employees globally.

Founded: AgileEngine was founded in 2010 and is headquartered in the Miami, FL area.

Company Description:

• AgileEngine is an Inc. 5000 company that creates award-winning software for Fortune 500 brands and trailblazing startups across 17+ industries.
• The company offers a complete range of services, from dedicated remote teams to on-site consulting, and boasts the best software product developers and designers from the US, Ukraine, and Argentina.
• AgileEngine has a people-first culture and has earned multiple Best Place to Work awards.

Company Specialties:

• Outsourcing
• Software Development
• Data Solutions
• Design Solutions
• Staff Augmentation
• Cybersecurity Solutions
• AI/ML
• UI/UX Design
• Big Data
• Backend
• Frontend
• Mobile Development
• Marketing
• Java
• Salesforce
• Data Analysis
• Business Management
• Project Management

Company Website: https://agileengine.com

ASSUMPTION: AgileEngine's focus on people-first culture and its diverse team of experts make it an attractive place to work for growth marketing professionals.

📊 Role Analysis

Career Level: This role is at the middle/senior level, requiring 2-3+ years of experience in growth or marketing performance roles.

Reporting Structure: The Growth Marketing Specialist will report directly to the Marketing Director and collaborate with various teams, including content, sales, delivery, and marketing operations.

Work Arrangement: This role is hybrid, with a mix of remote and on-site work. The specific work arrangement may vary depending on the candidate's preferences and the team's needs.

Growth Opportunities:

• Mentorship and professional growth opportunities through TechTalks and personalized growth roadmaps
• Exposure to a wide range of projects and clients, allowing for continuous learning and skill development
• Potential career progression into leadership or management roles within the marketing department

ASSUMPTION: AgileEngine's focus on professional growth and development makes it an attractive opportunity for middle/senior-level growth marketing professionals looking to advance their careers.

🌍 Location & Work Environment

Office Type: AgileEngine has a hybrid work environment, with offices in Medellín, Colombia, and other global locations. Employees have the option to work from home and go to the office.

Office Location(s): Medellín, Colombia

Geographic Context:

• Medellín is the second-largest city in Colombia and is known for its vibrant culture, beautiful landscapes, and growing tech industry.
• The city offers a high quality of life, with affordable cost of living, excellent healthcare, and a strong sense of community.
• Medellín has a tropical climate, with warm temperatures year-round and heavy rainfall during the rainy season (April to May and September to November).

Work Schedule: The work schedule is full-time, with 40 hours per week. The specific work hours may vary depending on the candidate's preferences and the team's needs.

ASSUMPTION: AgileEngine's hybrid work environment and the vibrant city of Medellín make it an attractive opportunity for growth marketing professionals looking for a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR team
• Technical interview with the Marketing Director or another senior marketing team member
• Final interview with the Marketing Director or another senior stakeholder

Key Assessment Areas:

• Understanding of the AI market landscape and AgileEngine's services
• Marketing campaign management and performance metrics experience
• Analytical and problem-solving skills
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with CRM and Sales Engagement Platforms, as well as your familiarity with the AI market
• Demonstrate your understanding of the AI market landscape and how you can promote AgileEngine's AI development services

ATS Keywords: AI market, growth marketing, marketing performance, CRM, Sales Engagement Platforms, campaign management, performance metrics, market research, trend analysis, Ideal Customer Profiles (ICPs)

ASSUMPTION: AgileEngine's interview process is designed to assess the candidate's understanding of the AI market, marketing campaign management experience, and analytical skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• CRM and Sales Engagement Platforms (e.g., Instantly, Reply.io, Apollo)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's needs. Familiarity with industry-standard marketing tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• People-first culture
• Continuous learning and improvement
• Collaboration and teamwork
• Innovation and creativity

Work Style:

• AgileEngine values a balance between work and personal life, offering flextime and the option to work from home
• The company encourages a collaborative and inclusive work environment, with a focus on open communication and feedback
• AgileEngine values innovation and creativity, encouraging employees to think outside the box and propose new ideas

Self-Assessment Questions:

• Do you align with AgileEngine's people-first culture and commitment to continuous learning and improvement?
• Are you comfortable working in a hybrid work environment and collaborating with a diverse, global team?
• Do you thrive in an innovative and creative work environment, and are you comfortable proposing new ideas and taking calculated risks?

ASSUMPTION: AgileEngine's people-first culture and commitment to continuous learning and improvement make it an attractive opportunity for growth marketing professionals looking for a supportive and collaborative work environment.

⚠️ Potential Challenges

• The AI market is rapidly evolving, requiring the Growth Marketing Specialist to stay up-to-date with the latest trends and technologies
• The role involves a high degree of collaboration with various teams, which may require strong communication and project management skills
• The hybrid work arrangement may present challenges in terms of communication and time management
• The cost of living in Medellín, Colombia, may be higher than in other cities in the region, which could impact the candidate's overall compensation package

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for professional growth and development, as well as the attractive benefits package offered by AgileEngine.

📈 Similar Roles Comparison

• Unlike other growth marketing roles, this position focuses specifically on promoting AgileEngine's AI development services, requiring a strong understanding of the AI market landscape
• This role is part of a mid-sized company with a global presence, offering opportunities for professional growth and exposure to a wide range of projects and clients
• Compared to other growth marketing roles, this position may require a higher level of collaboration with various teams, including content, sales, delivery, and marketing operations

ASSUMPTION: AgileEngine's focus on AI development services and its mid-sized company structure make this role unique and attractive for growth marketing professionals looking to specialize in the AI market.

📝 Sample Projects

• Developing and executing a marketing campaign to promote AgileEngine's AI development services to CTOs and Heads of Engineering
• Conducting market research and trend analysis to identify high-potential niches and positioning angles for AgileEngine's AI services
• Analyzing Ideal Customer Profiles (ICPs) to understand their behaviors, pain points, and buying journeys, and developing targeted marketing strategies to address their needs

ASSUMPTION: These sample projects are designed to showcase the candidate's understanding of the AI market landscape, marketing campaign management experience, and analytical skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organizational context?
• How does AgileEngine support the professional growth and development of its employees, particularly in the marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured?
• How does AgileEngine approach collaboration and communication in a hybrid work environment, and what tools and technologies are used to facilitate this?
• What are the most significant challenges facing the marketing department in the coming months, and how can this role contribute to addressing them?

ASSUMPTION: These key questions are designed to assess the candidate's understanding of the role, the company's culture, and the team's dynamics, as well as their ability to contribute to the department's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://agileengine.com
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching AgileEngine's services, the AI market landscape, and marketing campaign management strategies
• Follow up with the HR team after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.