Growth Marketing Specialist (Middle/Senior) ID37187

📌 Core Information

🔹 Job Title: Growth Marketing Specialist (Middle/Senior) ID37187

🔹 Company: AgileEngine

🔹 Location: Usaquen, District of Columbia, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Identifying and pursuing new growth opportunities across the marketing funnel
• Conducting market research and trend analysis in the custom software development space
• Collaborating with various teams to craft messaging and execute campaigns
• Monitoring and analyzing campaign performance to provide actionable insights

ASSUMPTION: This role requires a strong understanding of the AI market landscape and proven experience in running successful marketing campaigns. Familiarity with CRM and Sales Engagement Platforms is also crucial.

📋 Key Responsibilities

✅ Identify and pursue new growth opportunities across the marketing funnel, with a strong focus on promoting AgileEngine’s AI development services

✅ Conduct market research and trend analysis in the custom software development space to uncover high-potential niches and positioning angles

✅ Analyze current and potential Ideal Customer Profiles (ICPs) to understand their behaviors, pain points, and buying journeys

✅ Explore and test new acquisition channels, marketing tools, and outreach strategies

✅ Collaborate with content, sales, and delivery teams to craft messaging that resonates with target personas

✅ Partner with Marketing Operations to execute campaigns and A/B testing initiatives

✅ Monitor and analyze campaign performance, providing actionable insights and recommendations

✅ Prepare regular performance reports and market trend summaries

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven analysis. Strong organizational skills and attention to detail are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-3+ years of experience in growth or marketing performance roles, ideally in the B2B SaaS or tech services space

Required Skills:

• Proven experience running successful marketing campaigns and managing performance metrics
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Excellent organizational skills and attention to detail
• Strong written and verbal communication skills in English

Preferred Skills:

• Experience in IT services, software development, or outsourcing models
• Familiarity with buyer personas such as CTOs, Heads of Engineering, and Product Leaders

ASSUMPTION: Candidates with experience in the AI market landscape and a proven track record of driving growth through marketing campaigns are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on experience and market rates for similar roles in the DC area)

Benefits:

• Professional growth with mentorship, TechTalks, and personalized growth roadmaps
• Competitive USD-based compensation and budgets for education, fitness, and team activities
• Selection of exciting projects with modern solutions development and top-tier clients
• Flextime with options to work from home and go to the office

Working Hours: 40 hours per week, with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the DC area. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: AgileEngine operates in the software development industry, specializing in custom software development, AI/ML, and outsourcing services. They work with Fortune 500 brands and startups across various industries.

Company Size: AgileEngine has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: AgileEngine was founded in 2010 and is headquartered in Boca Raton, Florida, with offices in multiple countries.

Company Description:

• AgileEngine is an Inc. 5000 company that creates award-winning software for Fortune 500 brands and trailblazing startups across 17+ industries.
• They rank among the leaders in areas like application development and AI/ML, and their people-first culture has earned them multiple Best Place to Work awards.
• AgileEngine offers a complete range of services, from dedicated remote teams to onsite consulting, and has a portfolio of proprietary products that revolutionize the work of thousands of developers at companies like Mercedes and Samsung.

Company Specialties:

• Outsourcing
• Software Development
• Data Solutions
• Design Solutions
• Staff Augmentation
• Cybersecurity Solutions
• AI/ML
• UI/UX Design
• Big Data
• Backend
• Frontend
• Mobile Development
• Marketing
• Java
• Salesforce
• Data Analysis
• Business Management
• Project Management

Company Website: agileengine.com

ASSUMPTION: AgileEngine's diverse range of services and expertise in various industries make it an attractive option for candidates seeking a dynamic and challenging work environment.

📊 Role Analysis

Career Level: Middle/Senior level, with opportunities for growth and leadership within the marketing team

Reporting Structure: This role reports directly to the Marketing Director and works closely with content, sales, delivery, and marketing operations teams

Work Arrangement: Hybrid, with options to work from home and go to the office, providing flexibility and a balanced work-life arrangement

Growth Opportunities:

• Progression to a leadership role within the marketing team
• Expansion of responsibilities to include management of junior marketing team members
• Potential to work on high-impact projects with top-tier clients

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: AgileEngine has offices in multiple countries, with the main headquarters in Boca Raton, Florida, and a significant presence in the District of Columbia

Office Location(s): Usaquen, District of Columbia, United States

Geographic Context:

• The District of Columbia is home to numerous tech companies and offers a vibrant professional environment
• The Usaquen neighborhood is known for its cultural attractions, restaurants, and shopping
• The office is conveniently located near public transportation, making it easily accessible

Work Schedule: Flexible, with options to work from home and go to the office, allowing for a better work-life balance

ASSUMPTION: AgileEngine's office location in Usaquen, District of Columbia, provides a dynamic and engaging work environment, with easy access to cultural attractions and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the Marketing Director
• Final interview with the Marketing Director and other team members

Key Assessment Areas:

• Marketing strategy and campaign planning
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and alignment with AgileEngine's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research AgileEngine's company culture and be ready to discuss how your values align with theirs

ATS Keywords: Growth Marketing, AI Market Landscape, B2B SaaS, CRM, Sales Engagement Platforms, Performance Metrics, Marketing Campaigns, Market Research, Trend Analysis, Ideal Customer Profiles

ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing expertise, strategic thinking, and cultural fit with AgileEngine's values and work environment.

🛠️ Tools & Technologies

• CRM and Sales Engagement Platforms (e.g., Instantly, Reply.io, Apollo)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage marketing campaigns, analyze data, and collaborate with team members.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Results-driven

Work Style:

• Data-driven and analytical
• Strategic and creative
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• How do your values align with AgileEngine's company values?
• How do you approach data-driven decision-making in marketing campaigns?
• Can you provide an example of a successful marketing campaign you've led or contributed to, and how you adapted your approach based on performance data?

ASSUMPTION: Candidates who demonstrate a strong alignment with AgileEngine's values and a data-driven, strategic approach to marketing are most likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the latest trends and developments in the AI market landscape, necessitating continuous learning and adaptation
• Collaborating with diverse teams across different time zones, demanding effective communication and project management skills
• Working in a fast-paced, dynamic environment, requiring the ability to adapt to changes and prioritize tasks effectively

ASSUMPTION: These challenges are inherent in a fast-growing, dynamic company like AgileEngine and provide opportunities for candidates to demonstrate their skills and grow professionally.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or Senior Marketing Manager position in other companies, but with a stronger focus on the AI market landscape and custom software development industry
• Unlike some marketing roles, this position requires a deep understanding of the AI market and the ability to promote AI development services effectively
• Career progression in this role may lead to leadership positions within the marketing team, with opportunities to manage junior team members and oversee marketing strategy

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on the AI market landscape and custom software development industry sets it apart and offers distinct growth opportunities.

📝 Sample Projects

• Developing and executing a marketing campaign to promote AgileEngine's AI development services to CTOs and Heads of Engineering
• Conducting market research to identify high-potential niches and positioning angles for AgileEngine's AI services
• Analyzing campaign performance data to optimize marketing strategies and improve ROI

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and hands-on nature of the Growth Marketing Specialist role at AgileEngine.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does AgileEngine support the professional growth and development of its marketing team members?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does AgileEngine approach collaboration and communication with its clients and partners?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application and potential fit with AgileEngine.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research AgileEngine's company culture and be ready to discuss how your values align with theirs
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.