📌 Core Information
🔹 Job Title: Growth Marketing Specialist (Remote)
🔹 Company: Noory Engineering Inc.
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Managing email marketing campaigns and push notifications
- Creating and optimizing high-converting landing pages
- Optimizing marketing funnels to drive engagement and conversions
- Collaborating with cross-functional teams to ensure alignment of messaging and campaign goals
- Conducting data analysis and reporting to identify trends and areas for improvement
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing channels.
📋 Key Responsibilities
✅ Landing Page Management: Develop and maintain conversion-focused landing pages that align with marketing campaigns and business goals.
✅ Funnel Performance Optimization: Monitor and analyze marketing funnel metrics, providing actionable insights to improve conversion rates and overall marketing ROI.
✅ CRM & Email Marketing: Plan, execute, and optimize personalized email marketing campaigns, leveraging segmentation and automation to maximize customer engagement and retention.
✅ Push Notification Strategy: Manage and optimize in-app and web push notifications to enhance user experience and increase engagement.
✅ Cross-functional Collaboration: Work closely with the Content Marketing Manager and Digital Marketing Team Lead to ensure alignment of messaging, campaign goals, and user experience across channels.
✅ Data-Driven Campaigns: Use A/B testing and analytics tools to inform and refine strategies across CRM, email, and push channels.
✅ Data Analysis & Reporting: Conduct in-depth analysis of campaign performance and user behavior, creating regular reports and dashboards to identify trends, opportunities, and areas for improvement.
ASSUMPTION: This role requires strong analytical skills and attention to detail to effectively manage and optimize marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 2-4 years of experience in growth marketing, CRM, or performance marketing roles.
Required Skills:
- Proven experience in email marketing and push notifications
- Strong understanding of landing page creation and marketing funnel optimization
- Familiarity with A/B testing, marketing automation tools, and CRM platforms
- Excellent analytical skills and attention to detail
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with specific marketing automation tools (e.g., HubSpot, Marketo, or similar)
- Fluency in additional languages
ASSUMPTION: While not required, experience with specific marketing automation tools and additional language fluency can be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 USD per year (based on industry standards for the role, experience level, and remote work arrangement)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Flexible work hours and remote work arrangement
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range and benefits package are competitive for the role, experience level, and remote work arrangement in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Civil Engineering. Noory Engineering Inc. specializes in structural engineering and design, serving the Atlantic Provinces and Ontario.
Company Size: 2-10 employees. As a small company, Noory Engineering Inc. offers a close-knit work environment with opportunities for growth and impact.
Founded: 2011. The company has been providing fast, high-quality, innovative, and cost-effective solutions using the latest analytical and design tools for over a decade.
Company Description:
- Noory Engineering Inc. is a structural engineering and design firm serving the Atlantic Provinces and Ontario.
- The company's expertise ranges from design of bridges, buildings, industrial, infrastructure, and municipal structures to working in design-build and P3 contracts that demand fast-track, efficient, and value-engineered designs.
- Noory Engineering Inc. has experience working and coordinating with owners, architects, engineers, developers, suppliers, and contractors, as well as research institutions to achieve its objective of providing fast, high-quality, innovative, and cost-effective solutions using the latest analytical and design tools.
Company Specialties:
- Structural engineering
- Foundation design
- Civil engineering
- Construction and project management
- Contract administration
Company Website: www.nooryeng.com
ASSUMPTION: As a small, specialized engineering firm, Noory Engineering Inc. offers a unique work environment with a strong focus on technical expertise and client satisfaction.
📊 Role Analysis
Career Level: Mid-level. This role requires 2-4 years of experience in growth marketing, CRM, or performance marketing roles, indicating a mid-level career progression.
Reporting Structure: The Growth Marketing Specialist will report directly to the Digital Marketing Team Lead and collaborate closely with the Content Marketing Manager.
Work Arrangement: Remote solely. This role is fully remote, allowing for flexibility and work-life balance.
Growth Opportunities:
- As a small company, Noory Engineering Inc. offers opportunities for growth and advancement as the company expands its client base and service offerings.
- Growth in the marketing department may lead to increased responsibilities and potential career progression into management or senior-level roles.
ASSUMPTION: The remote work arrangement and growth opportunities make this role an attractive option for marketing professionals seeking flexibility and long-term career growth.
🌍 Location & Work Environment
Office Type: Remote. As a fully remote company, Noory Engineering Inc. does not have a physical office, and all work is conducted remotely.
Office Location(s): No physical office locations, as the company operates remotely.
Geographic Context:
- The company serves clients in the Atlantic Provinces and Ontario, with a primary focus on the Canadian market.
- As a remote company, Noory Engineering Inc. has the flexibility to work with clients and partners worldwide.
Work Schedule: Full-time (40 hours per week) with flexible scheduling. The remote work arrangement allows for a flexible work schedule, with core hours and regular check-ins to maintain team cohesion and productivity.
ASSUMPTION: The remote work environment and flexible scheduling offer a high degree of autonomy and work-life balance for the Growth Marketing Specialist.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Digital Marketing Team Lead
- In-depth interview with the Digital Marketing Team Lead and Content Marketing Manager
- Final interview with the company's founder or another senior team member
- Background check and reference check (if applicable)
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and reporting skills
- Technical proficiency with marketing automation tools and CRM platforms
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, as well as any industry-specific knowledge or certifications.
- Prepare for behavioral interview questions that focus on problem-solving, decision-making, and adaptability in a remote work environment.
- Demonstrate your ability to work independently and manage multiple projects simultaneously.
- Showcase your understanding of the civil engineering industry and how your marketing expertise can contribute to the company's success.
ATS Keywords: CRM, email marketing, push notifications, landing pages, funnel optimization, data analysis, A/B testing, marketing automation, collaboration, remote work, civil engineering
ASSUMPTION: As a small, specialized engineering firm, Noory Engineering Inc. values candidates with relevant industry experience and a strong understanding of the company's unique work environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- CRM platforms (e.g., Salesforce, HubSpot CRM, or similar)
- Email marketing tools (e.g., Mailchimp, Constant Contact, or similar)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the candidate's existing skillset.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Noory Engineering Inc. encourages continuous learning and improvement in all aspects of its work.
- Quality: The company is committed to delivering high-quality, cost-effective solutions that meet or exceed client expectations.
- Collaboration: Noory Engineering Inc. fosters a team-oriented work environment that values open communication and active participation in decision-making processes.
Work Style:
- Independent: As a remote company, Noory Engineering Inc. values employees who can work independently and manage their time effectively.
- Adaptable: The company requires employees who can quickly adapt to changing priorities and workloads in a dynamic work environment.
- Detail-oriented: Noory Engineering Inc. places a strong emphasis on attention to detail and accurate, high-quality work.
Self-Assessment Questions:
- How do you ensure that your marketing campaigns align with the company's values and overall business objectives?
- Can you provide an example of a time when you had to adapt your marketing strategy to accommodate a sudden change in the market or client needs?
- How do you approach maintaining a high level of detail and accuracy in your work, especially when working remotely?
ASSUMPTION: Candidates who demonstrate a strong understanding of Noory Engineering Inc.'s values and work style, as well as a commitment to continuous learning and improvement, will be well-suited to this role.
⚠️ Potential Challenges
- The remote work environment may present challenges in maintaining productivity and work-life balance.
- The small company size may limit resources and opportunities for growth compared to larger organizations.
- The specialized industry focus may require candidates to have relevant industry knowledge or a willingness to learn quickly.
- The role may involve working with technical subject matter experts, requiring strong communication and collaboration skills to bridge the gap between marketing and engineering disciplines.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a unique work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of the civil engineering industry and its unique client base.
- As a small, specialized engineering firm, Noory Engineering Inc. offers a unique work environment with a strong focus on technical expertise and client satisfaction.
- Compared to larger marketing agencies or in-house marketing departments, this role may offer less competition for resources and more opportunities for direct impact on the company's success.
ASSUMPTION: Candidates who understand the unique aspects of this role and are drawn to the challenges and opportunities it presents will be well-suited to this position.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to promote a new bridge design service offering
- Optimizing push notification strategies to improve user engagement and retention for a newly launched mobile app
- Conducting A/B testing to refine landing page designs and improve conversion rates for a marketing funnel focused on generating leads for a new construction project
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Growth Marketing Specialist role at Noory Engineering Inc.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to marketing and how this role fits into the overall marketing strategy?
- How does the company measure the success of marketing campaigns, and how will my performance be evaluated in this role?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does the company support work-life balance for remote employees, and what resources are available to help manage remote work effectively?
- Can you provide an example of a marketing campaign that the company has executed successfully, and what lessons were learned from that experience?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company's marketing strategy, and the work environment, enabling them to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as any industry-specific knowledge or certifications.
- Prepare for behavioral interview questions that focus on problem-solving, decision-making, and adaptability in a remote work environment.
- Demonstrate your ability to work independently and manage multiple projects simultaneously.
- Showcase your understanding of the civil engineering industry and how your marketing expertise can contribute to the company's success.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
