π Core Information
πΉ Job Title: Growth Operation Manager
πΉ Company: Unity Technologies
πΉ Location: Tel Aviv-Yafo, Tel Aviv, Israel
πΉ Job Type: On-site
πΉ Category: π Growth Marketing
πΉ Date Posted: Tue Apr 01 2025
πΉ Experience Level: 0-2 years
πΉ Remote Status: On-site
π Essential Job Details
π Job Overview
Key aspects of this role include:
- Managing user acquisition (UA) and monetization strategies.
- Analyzing game performance and identifying improvement areas.
- Collaborating with cross-functional teams including creative production.
- Optimizing strategies based on KPI monitoring and data analysis.
ASSUMPTION: It is assumed that the role focuses heavily on data-driven decision-making and requires a deep understanding of mobile gaming trends.
π Key Responsibilities
β
Hands-on management of campaigns in SDK networks.
β
Overseeing UA campaigns on social channels.
β
Collaborating closely with the creative team for optimized game potential.
β
Identifying and analyzing KPIs to ensure optimal game performance.
β
Conducting in-depth data analysis to enhance monetization and user acquisition strategies.
ASSUMPTION: Responsibilities may involve daily collaboration with multiple departments, requiring strong interpersonal and communication skills.
π― Required Qualifications
Education: Not specified
Experience: At least one year in user acquisition/growth within the gaming industry
Required Skills:
- Strong interest in mobile marketing, including MMPs and privacy
- Data-driven mindset with proven analytical skills
- Fluency in English with effective presentation abilities
Preferred Skills:
- Knowledge of the gaming industry trends
- Ability to work effectively in a fast-paced environment
ASSUMPTION: The emphasis is on candidates being both analytically strong and creatively aligned with marketing trends, particularly in mobile gaming.
π° Compensation & Benefits
Salary Range: Not specified, likely competitive with industry standards
Benefits:
- Not specified, but typically includes health insurance, retirement plans, and professional development opportunities within such companies
Working Hours: Full-time, 40 hours per week
ASSUMPTION: Benefits likely align with Unity Technologies' standards, focusing on supporting professional growth and well-being.
π Applicant Insights
π Company Context
Industry: Software Development, focusing on real-time 3D (RT3D) content creation
Company Size: 5,001-10,000 employees
Founded: Not specified
Company Description:
- Creators from various fields use Unity to bring ideas to life across platforms.
- Platform facilitates the creation, operation, and monetization of content.
- Pioneers in developing content for mobile, PC, consoles, and spatial computing.
Company Specialties:
- Game development
- 3D modeling
- Real-time content creation
Company Website: https://unity.com/
ASSUMPTION: Unity Technologies is a leader in its field, providing robust opportunities for career advancement in creative technologies.
π Role Analysis
Career Level: Suitable for junior professionals with 1-2 years of experience
Reporting Structure: Likely reports to a senior manager or director within the growth or marketing department
Work Arrangement: On-site in Tel Aviv-Yafo
Growth Opportunities:
- Opportunities for advancement within the UA and marketing teams
- Potential for cross-department collaboration experiences
- Exposure to global gaming trends
ASSUMPTION: The role provides substantial growth potential due to the innovative environment and ongoing collaborations.
π Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Primarily in Tel Aviv-Yafo
Geographic Context:
- Tel Aviv is a major tech hub in Israel, fostering innovation and growth.
- The city offers a rich cultural and dynamic business environment.
- Accessibility to tech events and networking opportunities in the region.
Work Schedule: Standard business hours with potential for flexibility depending on project needs
ASSUMPTION: The Tel Aviv location offers a vibrant and supportive work environment, bolstering both professional development and personal growth opportunities.
πΌ Interview & Application Insights
Typical Process:
- Initial application through company website
- HR screening via phone or video call
- Technical and situational assessments
Key Assessment Areas:
- Data analysis and decision-making skills
- Understanding of user acquisition and monetization
- Collaboration and communication abilities
Application Tips:
- Demonstrate your analytical and creative balance in UA strategies.
- Highlight experience with cross-functional teams.
- Showcase adaptability in fast-paced settings.
ATS Keywords: User acquisition, Monetization, Data-driven, Gaming, Marketing
ASSUMPTION: The process values both technical competencies and cultural fit, emphasizing adaptable, innovative, and collaborative traits.
π οΈ Tools & Technologies
- Unity's SDK management tools
- Analytics platforms like Google Analytics or similar
- Social media advertising tools
ASSUMPTION: Tools are consistent with gaming and marketing industry standards, essential for data and campaign management.
π Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Inclusivity and diversity
- Commitment to excellence
Work Style:
- Collaborative and team-oriented
- Results-driven with a focus on data
- Adaptable and agile in dynamic environments
Self-Assessment Questions:
- Do you thrive in environments that encourage creative problem solving?
- Are you motivated by data-driven decisions?
- Can you collaborate effectively across diverse teams?
ASSUMPTION: The cultural environment aligns with Unity's innovation-driven ethos and supports creative exploration in tech development.
β οΈ Potential Challenges
- Navigating diverse and rapidly-evolving gaming trends
- Balancing creative ideas with data-driven strategies
- Managing projects across multiple teams and departments
- Maintaining pace in a fast-moving industry
ASSUMPTION: These challenges require strong adaptability and proactive learning to stay ahead in the competitive market.
π Similar Roles Comparison
- Growth Managers in other tech firms may focus more exclusively on web or non-gaming products.
- Positions in smaller companies might offer broader responsibilities but fewer specialized resources.
- Companies with a different focus might prioritize different skills, like frontend versus backend growth strategies.
ASSUMPTION: This roleβs specifics are distinct in its focus on mobile gaming and data-driven growth, distinguishing it from broader tech industry roles.
π Sample Projects
- Managing a cross-platform UA campaign for a new game release
- Implementing data-driven insights to boost user retention
- Designing a monetization strategy for a popular mobile game
ASSUMPTION: Projects likely involve significant autonomy and cross-department collaboration to innovate and optimize processes.
β Key Questions to Ask During Interview
- How does this role contribute to the broader business goals of Unity?
- What are the team's current challenges in growth and user acquisition?
- Can you describe the career progression path available in this role?
- What tools and technologies are primarily used for campaign management?
- How does the company support continual learning and professional development?
ASSUMPTION: These questions are designed to provide insights into the companyβs expectations and support structures for this role.
π Next Steps for Applicants
To apply for this position:
- Submit your application through Unity's career page
- Prepare your resume to highlight relevant UA and marketing skills
- Complete any pre-interview assessments if required
- Ensure full understanding of Unity's role in mobile gaming development
- Follow up with the HR contact for status updates
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.