Growth & Performance Lead

📌 Core Information

🔹 Job Title: Growth & Performance Lead

🔹 Company: Welcome

🔹 Location: Athens, Greece (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leadership and team management of SEO and SEM teams
• Strategic planning and execution of SEO and SEM campaigns
• Cross-functional collaboration with marketing, content, and product teams
• Performance optimization and analytics
• Budget ownership and resource allocation

ASSUMPTION: This role requires a strategic and analytical mindset, deep expertise in performance marketing and SEO, and the ability to collaborate cross-functionally to accelerate customer acquisition, expand market reach, and drive sustained revenue growth.

📋 Key Responsibilities

✅ Lead cross-functional collaboration with marketing, content, and product teams to align acquisition strategies with broader business goals.

✅ Act as the primary liaison for SEO & SEM agencies or internal stakeholders, ensuring smooth execution, performance tracking, and strategic alignment.

✅ Manage and mentor the SEO/SEM team, providing coaching, training, and career development to drive high performance.

✅ Oversee SEO execution, including technical SEO, content optimization, and link-building, by coordinating with relevant team members or external partners as needed

✅ Oversee the external agency’s SEM performance and strategy efforts across all key paid media platforms, ensuring optimal bid strategies, audience targeting, and budget allocation.

✅ Conduct in-depth keyword research and competitive analysis to improve organic rankings and paid efficiency.

✅ Track and analyze organic & paid search performance metrics (traffic, CTR, CPC, conversion rates, ROAS).

✅ Own and manage the budget for SEO, SEM, and acquisition marketing activities, ensuring efficient allocation of resources and alignment with strategic growth objectives.

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and team management, with a strong focus on data-driven decision making and continuous optimization.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Digital Marketing, or a related field

Experience: 7+ years of experience in SEO, SEM, and performance marketing, with a proven track record in customer acquisition.

Required Skills:

• Strong expertise in Google Ads, Bing Ads, Meta Ads, and performance-based PPC campaigns.
• Deep knowledge of SEO strategies, including technical SEO, on-page optimization, and link-building.
• Experience in budget allocation and resource optimization for SEO & acquisition campaigns
• Proficiency in SEO & SEM analytics tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.).
• Hands-on experience with keyword research, A/B testing, and CRO (Conversion Rate Optimization).
• Strong analytical skills with the ability to interpret data, track KPIs, and optimize performance (Power BI experience a plus)
• Experience leading cross-functional teams and external agencies
• Strong project management skills, ensuring timely execution and collaboration across teams.

Preferred Skills:

• Experience in eCommerce or B2C industries.
• Familiarity with AI-driven marketing automation tools.
• Certification in Google Ads, Meta Blueprint, or SEO-related courses.

ASSUMPTION: The ideal candidate will have a strong background in performance marketing, SEO, and SEM, with a proven track record in customer acquisition and a data-driven approach to decision making.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on industry standards for a senior marketing role in Athens, Greece)

Benefits:

• Flexible work-from-home policy
• L&D personal budget
• Private Insurance Plan

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Athens, Greece, with consideration for the candidate's experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Technology, Internet, and E-commerce

Company Size: 51-200 employees (Mid-sized company offering a vibrant and fresh work environment)

Founded: 2015 (Established company with a proven track record and growth potential)

Company Description:

• Welcome redefines the way people travel by offering personalized and wholesome travel experiences.
• Provides transfer services, essential products, pre-ordered tickets to top attractions, tips, and tailor-made experiences led by locals.
• One of the highest-rated global transportation companies with a rating of 4.9/5 stars.
• Expanded from 200 destinations last year to 350, achieving its ambitious 2024 growth target.
• Over 4,000 travel partners, including 2,500 hotels, numerous vacation rentals, and travel agents, adding 50+ new ones every month.
• Over 2.5 million happy travellers every year.

Company Specialties:

• Travel
• Internet
• E-commerce

Company Website: https://www.welcomepickups.com/

ASSUMPTION: Welcome is a well-established travel technology company with a strong focus on customer experience and growth. The company's size and industry position offer applicants a unique opportunity to join a dynamic and expanding team.

📊 Role Analysis

Career Level: Senior Marketing Role with potential for growth and leadership

Reporting Structure: Reports directly to the B2C Growth Lead – Retention & Growth

Work Arrangement: Remote OK, with a flexible work-from-home policy

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department.
• Opportunity to shape the company's SEO and SEM strategies and drive sustained revenue growth.
• Chance to work in a fast-paced, high-growth environment with shifting priorities.

ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to make a significant impact on the company's growth and expand their leadership skills.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from the company's offices in Athens, Barcelona, or Coventry)

Office Location(s): Athens, Barcelona, Coventry

Geographic Context:

• Athens, Greece: A vibrant city with a rich history, offering a mix of urban and coastal living.
• Barcelona, Spain: A cosmopolitan city known for its architecture, culture, and beach lifestyle.
• Coventry, UK: A multicultural city with a strong focus on education, innovation, and technology.

Work Schedule: Full-time (40 hours/week) with flexible hours and a flexible work-from-home policy

ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance and the opportunity to work from various locations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the SEO/SEM team
• Final interview with the B2C Growth Lead – Retention & Growth

Key Assessment Areas:

• SEO and SEM expertise
• Data analysis and interpretation skills
• Leadership and team management abilities
• Strategic thinking and problem-solving

Application Tips:

• Highlight your relevant experience and achievements in SEO and SEM campaigns.
• Demonstrate your ability to lead cross-functional teams and drive results.
• Showcase your data-driven approach to decision making and performance optimization.
• Tailor your resume and cover letter to emphasize your fit for this specific role and company.

ATS Keywords: SEO, SEM, Performance Marketing, Google Ads, Bing Ads, Meta Ads, Technical SEO, On-Page Optimization, Link-Building, A/B Testing, CRO, Data Analysis, Project Management, Team Leadership, Budget Management

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, leadership abilities, and cultural fit within the company.

🛠️ Tools & Technologies

• Google Ads, Bing Ads, Meta Ads
• SEO & SEM analytics tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.)
• Power BI
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in various SEO and SEM tools, as well as project management software to ensure efficient team collaboration and execution.

👔 Cultural Fit Considerations

Company Values:

• Travel enthusiasts who love exploring new destinations
• Focus on design and simplicity
• Pay it forward mentality with a big and bold goal

Work Style:

• Vibrant and fresh work environment
• Collaborative and data-driven approach
• Fast-paced and high-growth environment

Self-Assessment Questions:

• Do you have a passion for travel and exploring new destinations?
• Are you comfortable working in a fast-paced, high-growth environment with shifting priorities?
• Do you thrive in a collaborative and data-driven work environment?

ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Welcome.

⚠️ Potential Challenges

• Managing a remote team with members in different time zones
• Balancing strategic planning and hands-on execution
• Keeping up with the fast-paced nature of the travel industry and SEO/SEM trends
• Collaborating effectively with cross-functional teams and external agencies

ASSUMPTION: The role presents unique challenges that require strong leadership, adaptability, and the ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its focus on SEO and SEM for a travel technology company, with a strong emphasis on customer acquisition and growth.
• Compared to similar roles in other industries, this position offers a unique opportunity to drive growth in a dynamic and expanding market.
• Career path comparison: This role can serve as a stepping stone to leadership positions within the marketing department or other areas of the company.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to similar positions in other industries when evaluating their fit and career growth potential.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve organic rankings and drive targeted traffic to the company's website.
• Optimizing paid media campaigns to maximize efficiency and cost-effectiveness, while maintaining a strong return on ad spend (ROAS).
• Conducting regular keyword research and competitive analysis to inform SEO and SEM strategies and maintain a competitive edge in the market.

ASSUMPTION: These sample projects illustrate the hands-on and strategic nature of the role, as well as the importance of continuous optimization and adaptation.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the SEO and SEM strategies, and what areas you see as priorities for improvement?
• How does the SEO/SEM team collaborate with other departments, such as content and product, to ensure alignment with overall business goals?
• What are the key performance indicators (KPIs) used to measure the success of SEO and SEM campaigns, and how are they tracked and reported?
• How does the company support the professional development and growth of its employees, particularly within the marketing department?
• What is the company's approach to work-life balance, and how does it support employees working remotely?

ASSUMPTION: Asking these questions will help applicants better understand the role's priorities, the company's culture, and the team's dynamics, enabling them to make a more informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for this specific role and company.
• Prepare for the interview by researching the company, its industry, and the role's requirements, as well as practicing common interview questions and your responses.
• Follow up with the HR team after submitting your application to confirm receipt and express your interest in the role.
• After the interview, send a thank-you note to express your appreciation for the opportunity to discuss the role and reiterate your interest and qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.