Growth & Performance Marketing Manager

📌 Core Information

🔹 Job Title: Growth & Performance Marketing Manager

🔹 Company: United Legwear and Apparel Company

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-25

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies for customer acquisition, engagement, and retention
• Managing and optimizing paid media campaigns across various platforms
• Analyzing campaign performance and driving data-informed decisions
• Collaborating with cross-functional teams to align marketing goals with business priorities

ASSUMPTION: This role requires a strong background in performance marketing, with a focus on ecommerce. The ideal candidate will have experience managing large budgets and driving measurable growth outcomes.

📋 Key Responsibilities

✅ Own the growth strategy by building and executing digital marketing strategies focused on customer acquisition, engagement, and retention

✅ Lead performance marketing campaigns by managing and optimizing paid media campaigns across various platforms, using A/B testing to fine-tune ad creative, messaging, and landing pages

✅ Manage budgets and performance by owning a multi-million-pound digital marketing budget, monitoring KPIs, and adjusting strategies accordingly

✅ Drive data and analytics by using tools like GA4, Looker Studio, and other platforms to analyze campaign performance and turn insights into action

✅ Focus on customer retention by partnering with CRM and retention teams to develop lifecycle marketing strategies and drive efforts to increase customer lifetime value and reduce churn

✅ Collaborate across teams by working closely with ecommerce, product, UX, content, and sales teams to align marketing goals with business priorities, and managing relationships with external agencies and freelancers

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as strong collaboration skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in performance/growth marketing roles within ecommerce, ideally within fashion, lifestyle, or premium retail

Required Skills:

• Proven success managing large budgets with measurable growth outcomes
• Deep knowledge of paid channels: search, social, display, and how to scale them
• Strong grasp of customer acquisition metrics (CAC, ROAS, CLTV) and optimization strategies
• Hands-on experience with A/B testing and CRO techniques
• Excellent collaboration and stakeholder management skills

Preferred Skills:

• Experience working with Shopify and third-party automation tools
• Understanding of international markets and localized campaign execution
• Familiarity with fashion, luxury, or lifestyle brands

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per year (Based on industry standards for a role of this level and location)

Benefits:

• Hybrid Working (3 days in the office, 2 remote)
• Unlimited access to OpenUp - confidential 1:1 support with psychologists and coaches
• Opportunity to grow with the company across multiple markets and brands

Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: United Legwear and Apparel Company operates in the retail apparel and fashion industry, focusing on designing, manufacturing, and distributing apparel and accessories for globally recognized brands.

Company Size: 501-1,000 employees (Mid-sized company)

Founded: 1998 (Over 20 years of experience in the industry)

Company Description:

• United Legwear and Apparel Company (ULAC) is a privately-held global entity that conscientiously designs and responsibly manufactures and distributes apparel and accessories for some of the world's most recognizable brands.
• Brands include PUMA, Hurley, Scotch & Soda, Skechers, Ted Baker, Champion, Van Heusen, Arrow, DKNY, Weatherproof, PRO PLAYER, Avalanche, and Tall Order.

Company Specialties:

• Manufacturing
• Product Design
• Packaging Design
• Global Distribution
• Inventory Planning
• Logistics
• Import/Export
• Marketing and Public Relations
• Ecommerce

Company Website: ulac.com

ASSUMPTION: United Legwear and Apparel Company is a well-established company with a strong presence in the global fashion industry. They offer a wide range of brands and products, providing ample opportunities for growth and development.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with the potential for growth and progression within the company

Reporting Structure: This role reports directly to the Head of Marketing and works closely with various teams, including ecommerce, product, UX, content, and sales

Work Arrangement: Hybrid work arrangement, with 3 days in the office and 2 remote workdays

Growth Opportunities:

• Potential to expand scope to additional ULAC brands as the company grows
• Opportunity to work with a global fashion brand and gain experience in international markets
• Chance to lead bold initiatives and drive real results in a fast-paced environment

ASSUMPTION: This role offers significant growth opportunities, both in terms of career progression and exposure to international markets. The hybrid work arrangement provides flexibility and a healthy work-life balance.

🌍 Location & Work Environment

Office Type: Hybrid office environment, with 3 days in the office and 2 remote workdays

Office Location(s): 48 W 38th St, New York, NY 10018, US; 110 Fieldcrest Avenue, 9th Floor, Edison, NJ 08837, US; 511 NJ-33, Millstone, NJ 08535, Millstone, NJ 08535, US; 1007 Beau Terre Ct, Bentonville, AR 72712 , US; 36855 W 4th Street, Beaumont, CA 92223, US; 9940 Summers Ridge Rd, San Diego, CA 92121, US; 1945 Placentia Ave, Costa Mesa, CA 92627, US; 175 Galaxy Boulevard, Unit 201, Toronto, Ontario M9W 0C9, CA; TO COME, Montreal, Quebec H4Z 9Z9, CA; CFC Centre No.28 Mody Road, RM. 703/4, Tsim Sha Tsui , Kowloon, Hong Kong, HK; Jacobus Spijkerdreef 20, Hoofddorp, 2132 PZ, NL; Keizersgracht 22, Amsterdam, 1015 CR , NL; John Henri Wiltonlaan, Hoofddorp, 2132 NV , NL; Dusseldorf, 40221 , DE

Geographic Context:

• London, City of, United Kingdom - The office is located in a vibrant and multicultural city with a strong fashion industry presence
• Hybrid work arrangement allows for flexibility and a better work-life balance
• Opportunity to work with a global fashion brand and gain international experience

Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement provides a good balance between in-office collaboration and remote flexibility. The location in London offers ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Performance marketing expertise and experience
• Data analysis and interpretation skills
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful performance marketing campaigns you've led in the past
• Research the company and the brand to demonstrate your understanding of the business and the market

ATS Keywords: Performance Marketing, Digital Marketing, Customer Acquisition, Data Analysis, Budget Management, A/B Testing, Collaboration, SEO, CRM, Retention Strategies, Ecommerce, Google Analytics, Google Ads, Meta Ads Manager, Looker Studio, CRO Techniques

ASSUMPTION: The interview process will focus on assessing the candidate's performance marketing expertise, data analysis skills, and cultural fit. Applicants should be prepared to discuss their experience and accomplishments in detail.

🛠️ Tools & Technologies

• Google Analytics (GA4)
• Google Ads
• Meta Ads Manager
• Looker Studio
• Shopify (potential)
• Third-party automation tools (potential)

ASSUMPTION: The candidate should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Results-driven

Work Style:

• Fast-paced and dynamic
• Data-informed and analytical
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and algorithm shifts in performance marketing?
• Can you provide an example of a time when you had to pivot quickly in response to changing market conditions?
• How do you approach A/B testing and optimization in your marketing campaigns?

ASSUMPTION: United Legwear and Apparel Company values candidates who are customer-centric, innovative, collaborative, and results-driven. Applicants should be prepared to demonstrate their alignment with these values and work style preferences during the interview process.

⚠️ Potential Challenges

• Managing a large digital marketing budget and ensuring ROI and spend efficiency
• Keeping up with the fast-paced nature of the fashion industry and adapting to changing market conditions
• Balancing the need for data-driven decision-making with the need for quick and agile execution
• Collaborating effectively with various teams and external agencies to deliver on marketing goals

ASSUMPTION: The role of Growth & Performance Marketing Manager presents unique challenges, including managing a large budget, staying ahead of industry trends, and balancing data-driven decision-making with agile execution. Successful candidates will be able to navigate these challenges and thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on performance marketing for a global fashion brand, with a strong emphasis on customer acquisition, retention, and revenue growth
• Industry-specific context: The fashion industry is highly competitive and fast-paced, with a strong emphasis on innovation and staying ahead of trends
• Career path comparison: This role offers the opportunity to lead marketing efforts for a global brand, with potential for growth and progression within the company

ASSUMPTION: While this role shares similarities with other performance marketing positions, it is unique in its focus on the fashion industry and the opportunity to drive growth for a global brand.

📝 Sample Projects

• Developing and executing a customer acquisition strategy for a new product launch, resulting in a 20% increase in sales within the first quarter
• Optimizing paid media campaigns for a seasonal promotion, leading to a 15% increase in conversion rates and a 20% reduction in CAC
• Partnering with CRM and retention teams to develop and implement a lifecycle marketing strategy, resulting in a 10% increase in customer lifetime value and a 15% reduction in churn

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute strategic marketing campaigns, optimize performance, and drive results in a fast-paced, dynamic environment.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the performance marketing landscape for Ted Baker and how this role will contribute to its evolution?
• How does the marketing team collaborate with other departments, such as ecommerce, product, and UX, to ensure alignment and success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the performance marketing team currently, and how can this role help address them?

ASSUMPTION: These interview questions are designed to help the candidate understand the specific challenges and opportunities presented by this role, as well as the company's approach to marketing and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful performance marketing campaigns you've led in the past
• Research the company and the brand to demonstrate your understanding of the business and the market
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.