Growth Product Manager

📌 Core Information 🔹 Job Title: Growth Product Manager 🔹 Company: Instawork 🔹 Location: San Francisco, California, United States 🔹 Job Type: Hybrid (5 days on-site per week) 🔹 Category: Product Management 🔹 Date Posted: April 18, 2025 🚀 Job Overview Key aspects of this role include: - Driving top-of-funnel growth for new Partner acquisition through a robust self-serve demand generation strategy. - Owning and optimizing funnel metrics to boost Partner acquisition rates, with a focus on activation, conversion, and engagement. - Collaborating with cross-functional teams to understand Partner needs and design user journeys that address them. - Leveraging data and intuition to identify high-impact levers for growth and maximize unit economics. - Building and executing growth experiments to rapidly test hypotheses and drive continuous learning and improvement. ASSUMPTION: This role requires a blend of strategic thinking and hands-on execution, with a strong focus on user-centric design and data-driven decision making. 📋 Key Responsibilities ✅ Execute Growth Playbook: Drive new Partner acquisition by executing a growth playbook that focuses on top-of-funnel growth, product experience, and pricing strategy. ✅ Understand Partner Needs: Build empathy for Partners through market research, data, and customer insights to design and optimize growth experiments. ✅ Leverage Data and Intuition: Identify high-impact levers for growth by analyzing data and using intuition to drive continuous learning and improvement. ✅ Build with Sustainable Economics: Iterate on campaigns, funnels, and retargeting flows to maximize unit economics and ensure sustainable growth. ASSUMPTION: Success in this role requires a deep understanding of Partner needs, strong analytical skills, and the ability to balance strategic thinking with tactical execution. 🎯 Required Qualifications Education: Bachelor's degree in Business, Marketing, or a related field. MBA or advanced degree preferred. Experience: - 3+ years of experience in product marketing, user acquisition, or growth marketing. - Proven success in driving top-of-funnel growth, product onboarding, or monetization. - Experience in user research, data analysis, and customer insights. Required Skills: - Strong product instincts and ability to think in user flows. - Proficiency in funnel metrics and conversion optimization. - Experience with growth experiments and A/B testing. - Excellent communication and stakeholder management skills. - Strong analytical skills and data-driven decision making. - Proficiency in market research and customer insights. Preferred Skills: - Experience with SQL, Python, or other data analysis tools. - Familiarity with marketing automation tools (e.g., HubSpot, Marketo). - Knowledge of the gig economy or related industries. ASSUMPTION: Candidates with a strong background in product marketing, user acquisition, and growth marketing will be most successful in this role. Experience in the gig economy or related industries is a plus. 💰 Compensation & Benefits Salary Range: $130,000 - $170,000 per year (for CA-based applicants) Benefits: - Medical, dental, and vision plans with coverage beginning on the date of hire. - Flexible paid time off. - At least 8 paid company holidays annually. - Home office stipend. - Phone stipend. - Commuter stipend. - Supplemental pay on qualified leaves. - Employee health savings accounts (HSA) contribution. - Flexible spending plans. - 401K plan. - Discount program through Lumity. Working Hours: Full-time, with a hybrid work arrangement (5 days on-site per week). ASSUMPTION: The salary range provided is for CA-based applicants. For applicants in other locations, the salary may vary based on cost of living and market conditions. 📌 Applicant Insights 🔍 Company Context Industry: Technology, Information and Internet Company Size: 501-1,000 employees Founded: 2015 Company Description: Instawork is the leading flexible work app for local, hourly professionals. Its digital marketplace connects thousands of businesses and more than five million workers, filling a critical role in local economies. Instawork has been featured on CBS News, the Wall Street Journal, The Washington Post, Associated Press, and more. In 2022, Instawork was ranked among the country’s top 10% of fastest-growing companies by Inc. 5000 and was included in the Forbes Next Billion Dollar Startup list. Instawork helps businesses in the food & beverage, hospitality, and warehouse/logistics industries fill temporary and permanent job opportunities in more than 25 markets across the U.S. and Canada. Company Specialties: - Recruiting - Technology - Restaurants - Hospitality - Hiring - Gigs - Manufacturing - Light industrial - Warehousing - Staffing - High volume - Gig economy - App - Ecommerce - Supply chain - Food & beverage - Food service - Staffing - Events - Fulfillment operations - Logistics - Hotels - Venues - Catering - And warehouse logistics Company Website: www.instawork.com ASSUMPTION: Instawork's mission is to create economic opportunity for local businesses and skilled hourly professionals in communities around the world. Their digital marketplace connects businesses and workers, filling a critical role in local economies. 📊 Role Analysis Career Level: Mid-level to senior-level product management role, with potential for growth into a leadership position. Reporting Structure: This role reports directly to the Head of Growth or a similar executive role. Work Arrangement: Hybrid work arrangement, with 5 days on-site per week. Growth Opportunities: - Potential to grow into a leadership role within the Growth team or related functions. - Opportunities to expand the scope of the role as the team and company grow. - Exposure to various aspects of the business, allowing for a well-rounded understanding of the company's operations. ASSUMPTION: Success in this role can lead to career advancement within the Growth team or related functions, as well as exposure to various aspects of the business. 🌍 Location & Work Environment Office Type: Hybrid work arrangement, with 5 days on-site per week. Office Location(s): San Francisco, California, United States Geographic Context: - San Francisco is a major tech hub with a high cost of living. - The city offers a diverse range of cultural attractions, dining options, and outdoor activities. - San Francisco has a Mediterranean climate, with mild winters and cool summers. Work Schedule: Full-time, with a hybrid work arrangement (5 days on-site per week). ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, with 5 days on-site per week. 💼 Interview & Application Insights Typical Process: 1. Phone or video screen with the hiring manager. 2. In-depth behavioral and technical interviews with cross-functional stakeholders. 3. Final round with the Head of Growth or a similar executive role. Key Assessment Areas: - Strategic thinking and ability to balance tactical execution. - Data-driven decision making and analytical skills. - Understanding of Partner needs and user-centric design. - Communication and stakeholder management skills. Application Tips: - Tailor your resume and cover letter to highlight your experience in product marketing, user acquisition, and growth marketing. - Showcase your understanding of funnel metrics and conversion optimization. - Demonstrate your ability to think in user flows and build/fix what's needed to drive conversion. - Prepare for behavioral interview questions that focus on your experience with growth experiments and A/B testing. ATS Keywords: Product marketing, user acquisition, growth marketing, funnel metrics, conversion optimization, user research, data analysis, customer insights, stakeholder management, strategic thinking, tactical execution. ASSUMPTION: The interview process will focus on assessing your strategic thinking, data-driven decision making, and ability to balance tactical execution with user-centric design. 🛠️ Tools & Technologies - Marketing automation tools (e.g., HubSpot, Marketo) - Data analysis tools (e.g., SQL, Python) - Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM) - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Slack, Microsoft Teams) ASSUMPTION: The tools and technologies listed are commonly used in product marketing, user acquisition, and growth marketing roles. Familiarity with these tools is preferred but not required. 👔 Cultural Fit Considerations Company Values: - Bias for Action: We are a growing team and an evolving product. We want a team of do’ers to drive the company forward, even if it means making decisions with incomplete information or being wrong. - Act Like an Owner: Treat this company as though it is your own. Execute on the fundamentals, and act creatively to drive growth. Your ability to drive impact in any part of our company is only limited by your courage and conviction, not your job title. - Always Be Learning: We are changing an entire industry. We strive to learn from each other and get better each day, week, and month, so that our team’s learnings can compound and we can all improve, together. - Empathy, Trust, Candor: Empathy for our business partners and professionals means we put ourselves in their shoes. Empathy for our colleagues means we are always upfront and honest with each other, which comes from trust. Work Style: - Instawork operates on a hybrid model, with employees working on-site up to 5 days a week. - The company values a strong work-life balance and offers flexible paid time off. - Instawork encourages a culture of learning, growth, and continuous improvement. Self-Assessment Questions: - How do you balance strategic thinking with tactical execution in your current role? - Can you provide an example of a time when you drove growth through a data-driven approach? - How do you approach understanding user needs and designing user journeys to address them? - How do you handle making decisions with incomplete information or being wrong? - How do you build trust and influence stakeholders in a cross-functional team environment? ASSUMPTION: Instawork values candidates who are strong communicators, strategic thinkers, and able to build trust and influence across stakeholders. A strong cultural fit is essential for success in this role. ⚠️ Potential Challenges - Role-Specific Challenges: - Balancing strategic thinking with tactical execution. - Managing multiple stakeholders and competing priorities. - Driving growth in a competitive market with limited resources. - Company-Specific Challenges: - Working in a fast-paced, ever-evolving startup environment. - Adapting to changes in the gig economy and related industries. - Balancing the needs of local businesses and skilled hourly professionals. - Location-Specific Challenges: - High cost of living in San Francisco. - Commuter challenges due to traffic congestion and public transportation limitations. - Balancing work and personal life in a dense urban environment. ASSUMPTION: Success in this role requires strong communication, strategic thinking, and the ability to adapt to a fast-paced, ever-evolving startup environment. 📈 Similar Roles Comparison - How this role differs from related positions: - This role focuses on driving top-of-funnel growth for new Partner acquisition, while related roles may focus on user acquisition, retention, or other aspects of the customer lifecycle. - This role requires a strong background in product marketing, user acquisition, and growth marketing, while related roles may require different skill sets, such as sales, customer success, or operations. - Industry-specific context: - The gig economy is a rapidly evolving industry, with new platforms and business models emerging constantly. - Success in this role requires a deep understanding of the gig economy and related industries, as well as the ability to adapt to changes in the market. - Career path comparison: - This role can serve as a stepping stone to a leadership position within the Growth team or related functions. - Alternatively, this role can provide exposure to various aspects of the business, allowing for a well-rounded understanding of the company's operations. ASSUMPTION: This role offers a unique opportunity to drive growth in the gig economy and related industries, with potential for career advancement within the Growth team or related functions. 📝 Sample Projects - Project example 1 (specific to this role): Design and execute a growth experiment to test the impact of a new pricing strategy on Partner acquisition rates. - Project example 2 (specific to the industry): Conduct market research to understand the needs of local businesses and skilled hourly professionals in the gig economy. - Project example 3 (specific to reported responsibilities): Optimize the onboarding process for new Partners to improve activation and conversion rates. ASSUMPTION: Success in this role requires a strong understanding of the gig economy and related industries, as well as the ability to design and execute growth experiments to drive continuous learning and improvement. ❓ Key Questions to Ask During Interview - Role-specific questions: - How do you balance strategic thinking with tactical execution in this role? - Can you provide an example of a time when you drove growth through a data-driven approach in a similar role? - How do you approach understanding Partner needs and designing user journeys to address them? - Team and company culture questions: - How does the Growth team collaborate with other departments to drive success? - What is the most rewarding aspect of working at Instawork, according to current employees? - How does Instawork support the growth and development of its employees? - Location and work environment questions: - How does the hybrid work arrangement work in practice, and what are the expectations for on-site attendance? - What are the biggest challenges and rewards of working in San Francisco, according to current employees? - How does Instawork support work-life balance for its employees? ASSUMPTION: Asking insightful questions during the interview process can help you better understand the role, team, and company culture, as well as assess your fit for the position. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://job-boards.greenhouse.io/instawork/jobs/4561362006 2. Tailor your resume and cover letter to highlight your experience in product marketing, user acquisition, and growth marketing. 3. Prepare for behavioral interview questions that focus on your experience with growth experiments and A/B testing. 4. Follow up with the hiring manager one week after submitting your application, if you have not heard back. 5. If selected for an interview, research Instawork's mission, values, and company culture to demonstrate your fit for the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.