Growth Product Manager (m / f / d) - Activation

📌 Core Information

🔹 Job Title: Growth Product Manager (m / f / d) - Activation

🔹 Company: Usercentrics GmbH

🔹 Location: Munich, Germany (Hybrid: Minimum 2 days a week from the office)

🔹 Job Type: Full-Time

🔹 Category: Product Management

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving user activation and onboarding strategies to reduce time-to-activation and increase activation rates
• Collaborating cross-functionally to build personalized onboarding experiences using AI and dynamic pathways
• Conducting A/B tests to validate hypotheses and improve key metrics
• Working with designers, engineers, marketers, and data analysts to deliver best-in-class onboarding and activation experiences
• Analyzing data to uncover activation bottlenecks and identify high-impact opportunities

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous iteration to optimize user activation and onboarding.

📋 Key Responsibilities

✅ Own and optimize the activation funnel by defining clear, metric-driven strategies to reduce time-to-activation and increase activation rate

✅ Build tailored onboarding experiences based on user personas, localization, and behavioral signals, leveraging AI where possible to dynamically guide users through relevant pathways

✅ Design and run A/B tests to validate hypotheses and improve key metrics including onboarding completion, time-to-value, and product adoption

✅ Work hand-in-hand with designers, engineers, marketers, and data analysts to deliver best-in-class onboarding and activation experiences

✅ Use both qualitative and quantitative data to uncover activation bottlenecks and identify high-impact opportunities

✅ Develop solutions to remove friction from the user journey and guide users efficiently from sign-up to first meaningful value

✅ Define success metrics for activation and continuously measure, report, and iterate on impact

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)

Experience: Proven experience in Growth or Product roles, with a strong focus on activation, onboarding, or product adoption

Required Skills:

• Strong analytical skills and a metrics-driven mindset
• Deep understanding of PLG (Product-Led Growth) dynamics and user behavior during early product use
• Experience designing or implementing personalized onboarding flows, ideally using segmentation and localization techniques
• Comfort with leveraging AI or automation tools to tailor user journeys at scale
• Excellent collaboration skills across engineering, design, data, and marketing

Preferred Skills:

• Experience with analytics tools like Amplitude, Mixpanel, and lifecycle messaging platforms

ASSUMPTION: While not explicitly stated, a strong understanding of data privacy and consent management would be beneficial for this role within Usercentrics.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Estimated based on market research for similar roles in Munich)

Benefits:

• Personal Development Budget
• Job-Related Language Courses
• Flexible working hours
• Hybrid working model
• Regular team events and company initiatives

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Munich. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specializing in data privacy and consent management

Company Size: 201-500 employees (As of 2025)

Founded: 2017

Company Description:

• Usercentrics is a global leader in data privacy and privacy-led marketing solutions
• The company aims to unlock the potential of data privacy to empower a thriving digital ecosystem
• Usercentrics works with companies to create a healthy balance between data-driven business and privacy compliance

Company Specialties:

• GDPR, ePrivacy, and other data protection regulations
• LegalTech, Adtech, and RegTech solutions
• Consent Management Platform (CMP) and user privacy tools

Company Website: usercentrics.com

ASSUMPTION: Usercentrics is a fast-growing company with a strong focus on innovation and continuous improvement in the data privacy and consent management space.

📊 Role Analysis

Career Level: Mid-level to senior, depending on experience and qualifications

Reporting Structure: This role reports directly to the Head of Growth

Work Arrangement: Hybrid, with a minimum of 2 days a week from the office in Munich

Growth Opportunities:

• Potential career progression into senior or leadership roles within the Growth team or broader organization
• Opportunities to work on cross-functional projects and gain exposure to various aspects of the business
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to learn, develop, and advance within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Munich

Office Location(s): Sendlinger Straße 7, Munich, Bavaria 80331, DE

Geographic Context:

• Munich is the capital and most populous city of the German state of Bavaria
• The city is known for its vibrant culture, rich history, and strong economy
• Munich is home to numerous tech companies and startups, providing ample networking opportunities

Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement allows for a good balance between collaboration and remote work, catering to different work preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• Technical or case study interview with the Growth team
• Final interview with the Head of Growth

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Data-driven decision-making and strategic mindset
• Collaboration and communication skills
• Cultural fit and alignment with Usercentrics' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of PLG dynamics and user behavior during early product use
• Showcase your ability to analyze data and uncover activation bottlenecks
• Prepare examples of successful onboarding strategies or A/B tests you've implemented in previous roles

ATS Keywords: Activation, Onboarding, Product Adoption, A/B Testing, PLG, User Behavior, Data Analysis, Collaboration, Growth Product Management

ASSUMPTION: Usercentrics uses an Applicant Tracking System (ATS) to manage and screen applications. Including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Analytics tools: Amplitude, Mixpanel
• Lifecycle messaging platforms
• AI and automation tools for user journey personalization
• Project management tools: Asana, Jira, or similar

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• User-centric: Putting users first in all decisions and actions
• Trust: Building and maintaining trust with users, partners, and employees
• Innovation: Continuously seeking new and better ways to solve problems

Work Style:

• Collaborative: Working closely with cross-functional teams to achieve common goals
• Data-driven: Making informed decisions based on data and analysis
• Adaptable: Embracing change and learning from failures to improve

Self-Assessment Questions:

• How do you ensure that user needs and preferences are at the core of your decision-making process?
• Can you provide an example of a time when you used data to drive a significant improvement in user activation or onboarding?
• How do you approach collaboration with different teams and stakeholders to deliver successful projects?

ASSUMPTION: Usercentrics places a strong emphasis on cultural fit and values-driven decision-making. Candidates who align with the company's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities in a fast-growing company
• Keeping up with the latest trends and best practices in data privacy and consent management
• Balancing the need for rapid iteration and experimentation with the requirement for robust, scalable solutions
• Adapting to a hybrid work environment and maintaining productivity and collaboration

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional product management roles, this position has a strong focus on user activation and onboarding, making it unique within Usercentrics
• Compared to other growth roles in the industry, this position requires a deeper understanding of data privacy and consent management
• Career progression in this role could lead to senior or leadership positions within the Growth team or broader organization

ASSUMPTION: While this role shares some similarities with other growth and product management positions, its unique focus on user activation and onboarding within the data privacy and consent management space sets it apart.

📝 Sample Projects

• Developing and implementing a personalized onboarding flow for new users, leveraging AI and dynamic pathways to improve activation rates
• Conducting A/B tests to optimize the user onboarding experience and reduce time-to-activation
• Analyzing user data to identify activation bottlenecks and develop targeted strategies to address them

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing applicants with a clear understanding of the work involved.

❓ Key Questions to Ask During Interview

• Can you describe the current activation funnel and any identified bottlenecks or areas for improvement?
• How does the Growth team collaborate with other departments, such as Engineering and Marketing, to deliver best-in-class onboarding experiences?
• What are the most significant challenges facing the Growth team in the next 6-12 months, and how can this role contribute to addressing them?
• How does Usercentrics support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of the activation strategies and onboarding experiences?

ASSUMPTION: Asking these questions demonstrates a proactive and engaged approach to the role, showing the interviewer that you are serious about the opportunity and eager to make an impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of successful onboarding strategies or A/B tests you've implemented in previous roles
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.