Growth Product Manager (m / f / d) - Activation

📌 Core Information

🔹 Job Title: Growth Product Manager (m / f / d) - Activation

🔹 Company: Usercentrics GmbH

🔹 Location: Hybrid in Lisbon (minimum of 2 days a week from the office)

🔹 Job Type: Full-time

🔹 Category: Product Management

🔹 Date Posted: 2025-04-17

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Lisbon, Portugal)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing activation strategies to reduce time-to-activation and increase activation rates
• Designing and implementing personalized onboarding experiences using AI and segmentation techniques
• Collaborating cross-functionally with designers, engineers, marketers, and data analysts to deliver best-in-class onboarding experiences
• Conducting experiments and analyzing data to identify high-impact opportunities and iterate on impact

ASSUMPTION: This role requires a strong focus on data-driven decision making and a deep understanding of user behavior during early product use.

📋 Key Responsibilities

✅ Own and optimize the activation funnel by defining clear, metric-driven strategies to reduce time-to-activation and increase activation rate

✅ Build tailored onboarding experiences based on user personas, localization, and behavioral signals, leveraging AI where possible to dynamically guide users through relevant pathways

✅ Design and run A/B tests to validate hypotheses and improve key metrics including onboarding completion, time-to-value, and product adoption

✅ Work hand-in-hand with designers, engineers, marketers, and data analysts to deliver best-in-class onboarding and activation experiences

✅ Use both qualitative and quantitative data to uncover activation bottlenecks and identify high-impact opportunities

✅ Develop solutions to remove friction from the user journey and guide users efficiently from sign-up to first meaningful value

✅ Define success metrics for activation and continuously measure, report, and iterate on impact

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)

Experience: Proven experience in Growth or Product roles, with a strong focus on activation, onboarding, or product adoption

Required Skills:

• Strong analytical skills and hands-on experience with experimentation frameworks
• Deep understanding of PLG (Product-Led Growth) dynamics and user behavior during early product use
• Excellent collaboration skills across engineering, design, data, and marketing
• Self-starter with an entrepreneurial spirit and a drive to move fast and learn faster

Preferred Skills:

• Experience with analytics tools like Amplitude, Mixpanel, and lifecycle messaging platforms

ASSUMPTION: Candidates who meet most but not all of the qualifications are still encouraged to apply, as Usercentrics values diversity and inclusivity.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and market standards for Product Management roles in Lisbon)

Benefits:

• Personal development budget
• Job-related language courses
• Flexible working hours and hybrid work arrangement
• Regular team events and workcations (in accordance with company policy)

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is an estimate based on market standards for Product Management roles in Lisbon, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Usercentrics is a global leader in data privacy and privacy-led marketing solutions, operating in the Software Development industry

Company Size: Medium (201-500 employees), which offers a balance between a startup-like environment and the resources of a larger organization

Founded: 2017, with a focus on unlocking the potential of data privacy to empower a thriving digital ecosystem

Company Description:

• Usercentrics believes there is no need for a trade-off between growth and privacy compliance
• The company works with enterprises to create a healthy balance between data-driven business and privacy-led marketing
• Usercentrics offers intuitive, customizable consent and preference management solutions for the web, apps, and connected TVs

Company Specialties:

• GDPR, ePrivacy, LegalTech, Adtech, and SaaS
• Consent Management, Data Protection, Privacy, RegTech, CCPA, LGPD, DMA, and the future of measurement
• Server-side tagging, server-side tracking, and cookieless solutions

Company Website: usercentrics.com

ASSUMPTION: Usercentrics is committed to bringing privacy-led solutions to businesses globally, with a strong focus on user privacy, consent, and preferences.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the Growth team and the broader organization

Reporting Structure: This role reports directly to the Head of Growth and works closely with cross-functional teams, including engineers, designers, data analysts, and marketers

Work Arrangement: Hybrid, with a minimum of 2 days a week from the office in Lisbon

Growth Opportunities:

• Potential to take on more responsibilities and grow within the Growth team
• Opportunities to collaborate with and learn from cross-functional teams
• Possibility to work on international projects and gain global experience

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid, with a minimum of 2 days a week from the office in Lisbon

Office Location(s): Lisbon, Portugal

Geographic Context:

• Lisbon is the capital and largest city of Portugal, offering a vibrant culture, rich history, and a thriving tech industry
• The city is known for its mild climate, beautiful architecture, and diverse food scene
• Lisbon is an ideal location for professionals seeking a high quality of life and a dynamic work environment

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Growth team
• Final interview with the Head of Growth and/or other stakeholders

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Understanding of PLG dynamics and user behavior
• Collaboration and communication skills
• Cultural fit and alignment with Usercentrics' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Be prepared to discuss your approach to activation strategies, onboarding experiences, and experimentation
• Demonstrate your understanding of Usercentrics' mission and values

ATS Keywords: Activation, Onboarding, Product Adoption, A/B Testing, Cross-Functional Collaboration, Data Analysis, User Behavior Understanding, Personalized Onboarding, AI Utilization, Metrics-Driven Mindset, Product-Led Growth, Entrepreneurial Spirit, Collaboration Skills, Experimentation Frameworks, Segmentation Techniques

ASSUMPTION: Usercentrics uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Analytics tools: Amplitude, Mixpanel
• Lifecycle messaging platforms
• AI and automation tools for personalized onboarding
• Project management tools: Asana, Jira, or similar

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• User-centric: Put users first in every decision
• Trustworthy: Build trust through transparency and reliability
• Innovative: Continuously challenge the status quo
• Collaborative: Work together to achieve common goals
• Growth-oriented: Embrace learning and development

Work Style:

• Data-driven: Make decisions based on data and analytics
• Experimental: Test and iterate on ideas to improve outcomes
• Cross-functional: Collaborate effectively with various teams
• Adaptable: Embrace change and pivot when necessary

Self-Assessment Questions:

• How do you ensure that users are at the center of your decision-making process?
• Can you provide an example of a time when you used data to inform a strategic decision?
• Describe a situation where you had to collaborate with cross-functional teams to achieve a common goal

ASSUMPTION: Usercentrics values candidates who align with their company values and work style, and who can demonstrate a strong cultural fit.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
• Balancing the need for innovation with the requirement to maintain privacy and compliance
• Adapting to a hybrid work arrangement and maintaining effective communication with remote team members
• Navigating a rapidly evolving digital landscape and staying up-to-date with industry trends

ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a willingness to learn and grow.

📈 Similar Roles Comparison

• Unlike traditional Product Manager roles, this position has a strong focus on activation and onboarding, making it a unique opportunity for candidates interested in this specific aspect of product development
• Usercentrics operates in the Software Development industry, with a focus on data privacy and privacy-led marketing solutions
• This role offers significant growth potential and the opportunity to make a meaningful impact on the company's success

ASSUMPTION: This role is well-suited for candidates with a strong background in Growth or Product Management, with a specific focus on activation and onboarding.

📝 Sample Projects

• Developing and optimizing the activation funnel for a new product feature
• Designing and implementing personalized onboarding experiences for different user segments
• Conducting A/B tests to validate hypotheses and improve key metrics for an existing product

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be representative of all potential projects.

❓ Key Questions to Ask During Interview

• Can you describe the current activation funnel and any identified bottlenecks?
• How does the Growth team collaborate with other departments, such as Engineering and Marketing?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does Usercentrics support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment, and to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://usercentrics-gmbh.jobs.personio.de/job/2064397
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for your interview by researching Usercentrics' mission, values, and products
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.